2. Frank Dethier –
HOW TO INNOVATE?
ONE HOLISTIC FRAMEWORK
Integrate Strategy, Process, Organization, People
& Culture in one holistic approach this will
seriously improve your chances of success
2
Strategy
Process
Organization
Resources
Culture
3. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY?
3
Innova-
tion
Strategy
1. What’s your goal?
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2. A) How much investment? From where?
B) When?
C) Who?
3. Define & select your opportunities
(strategic innovation area’s)
4. Frank Dethier –
INNOVATION STRATEGY
STRATEGIC INNOVATION AREA’S SELECTION
4
How Risky?
Risk MatrixPlot intuitively
How much value?
SWOT
How will we win?
Market size?
Growing?
How much profit?
RBV
5 competitive forces / R-W-W
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Excel
sheet
Excel
sheet
Excel
sheet &
article
Article
11. Frank Dethier –
INNOVATION & DELIVERY PROCESS
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• Explore new
• Markets
• Technologies
• Business models
• De-risk Delivery
Deliver new
Products/Services/
Processes that
provide extra
/new value
12. Frank Dethier –
INNOVATION & DELIVERY PROCESS
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Learning Environment
Controlled Delivery
Environment
13. Frank Dethier –
INNOVATION PROCESS – WHY?
Set-up process with established milestones
As precondition for release of funds
To avoid a premature scaling
Do not copy blindly your very structured Delivery
Process (to bring products & services to market)
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Enable
creativity
& learning
Managed &
well-known
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14. Frank Dethier –
INNOVATION PROCESS?
WHICH ONE TO CHOOSE
Industry standard ones like
Lean Start-up (originally startups)
Bell-Mason (startups – VCs)
…
Company specific ones as long as it answers
What metrics determine whether to fund an
investment proposal?
What is the decision-making mechanism?
How is funding managed?
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15. Frank Dethier –
New &
Existing
Markets
Trends
• Technology
• Need
• Business
• Legal
Innovation
challenges
Dev
Projects to obtain
understanding of
• Technology
• Customer Need
• Business
Internal &
External Ideas
INNOVATION PROCESS S
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Strategy
Idea
selection
16. Frank Dethier –
New &
Existing
Markets
Trends
Innovation
challenges
Dev
Projects
Ideas
INNOVATION PROCESS S
P
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C
16
Strategy
Idea
selection
18. Frank Dethier –
Innovation
challenges
INNOVATION PROCESS
CHALLENGE
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• Generate clear challenge
• E.g. ‘How can we …’, ‘What if …’
• For which market/customers?
• Define upfront ‘good’ decision criteria
• Ensure customer is integrated
• Example
• How can we improve our brand
image in Indian market?
• How can we get a 25-year old
woman in Mumbai to rave about us
to her friends?
19. Frank Dethier –
Ideas
INNOVATION PROCESS
IDEA GENERATION
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• Create conditions that foster
Creativity, e.g.
• Environment
• People with different perspectives
• Ensure you involve everybody (also
more introvert)
• Assign a good moderator
• Define rules during idea generation
20. Frank Dethier –
Ideas
INNOVATION PROCESS
IDEA GENERATION
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SCAMPER
Day in Life…
Brainstorm
From other
industries
6 thinking hats
22. Frank Dethier –
INNOVATION PROCESS
IDEA GENERATION
S
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• Challenge your own company assumptions by placing yourself in shoes
of well-known companies
• How would Ryanair deal with our costs?
• How would Starbucks add experience?
• How would Amazon handle our customer service?
• Get inspiration from other industries
25. Frank Dethier –
Ideas
INNOVATION PROCESS
IDEA GENERATION
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Solicited Idea Generations
• Organized brainstorms
• Idea campaigns
• …
Unsolicited Idea Generations
• Letterboxes
• Idea management SW
• …
26. Frank Dethier –
INNOVATION PROCESS
IDEA SELECTION
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Idea
selection
• Take your time (2/3)
• Reflect from customer’s perspective
• Use your defined criteria (from your Innovation strategy as well)
• Choose carefully selection team (not only managers)
• Work eventually in steps, e.g. let teams of top 5 ideas
present their case in front of management
27. Frank Dethier –
New &
Existing
Markets
Trends
Innovation
challenges
Dev
Projects
Ideas
INNOVATION PROCESS S
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27
Strategy
Idea
selection
28. Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECTS
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Sprint 1
• Starting condition
1. Big picture goal/vision
2. Learning you want to achieve in sprint 1
• Focused assignment
• Dedicated team
• Outcome
• Learning
• Any change in big picture?
• Any missing other key learnings?
• Recommendation to (not) continue
and why
29. Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECTS
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Sprint 2 and next sprints
• Starting condition
1. (Updated) Big picture goal/vision
2. Learning you want to achieve in sprint 2
• Focused assignment
• Dedicated team
• Outcome
• Learning
• Any change in big picture?
• Any missing other key learnings?
• Recommendation to (not) continue
and why
30. Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECT PORTFOLIO
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“Doing the right things” by
1. Selecting projects
2. Prioritizing projects
3. Manage and follow-up of project portfolio Dev
Dev
Dev
31. Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECT PORTFOLIO
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Overall budget and risk profile defined
by your Innovation Strategy
Include also Development/Marketing/Sales
budget afterwards
Dev
Dev
Dev
32. Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECTS
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Create asap a
business case that
will release funds for
‘normal’ development
Or ‘fail’ asap
33. Frank Dethier –
INNOVATION PROCESS
LEARNING PROJECTS LEAN STARTUP
The Lean Startup provides a scientific approach
to creating and managing startups and get a
desired product to customers’ hands faster based
on key principles
Build-Measure-Learn
Validated Learning
Using well-defined process
Less relevant if your new innovations fall within
current ‘scope’ of your business
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34. Frank Dethier –
BUSINESS MODEL CANVAS
34
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue StreamsCost Structure
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35. Frank Dethier –
INNOVATION PROCESS
LEAN STARTUP
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Problem/
Solution Fit
Product (MVP)
/Market Fit
Scale
• Value Proposition
• Customer Segments
3 stages of a startup
Do I have a
problem worth
solving?
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Have I built
something
people want?
How do I
accelerate
growth?
• Cost structure
• Revenue streams
• Key activities & resources
• Customer relationships
38. Frank Dethier –
New &
Existing
Markets
Trends
Innovation
challenges
Dev
Projects
Ideas
YOUR INNOVATION PROCESS S
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38
Strategy
Idea
selection
39. Frank Dethier –
INNOVATION PROCESS EXERCISE
Teams of 2 people
Create Innovation Process v0.1 of your company
Separate or integrated from Development process?
What are your key elements?
Discuss within your team
Time foreseen: 30 min
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40. Frank Dethier –
New &
Existing
Markets
Trends
YOUR INNOVATION PROCESS
TRENDS
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Technology Trends
Consumer Trends
Legal Trends
Industry Trends
41. Frank Dethier –
New &
Existing
Markets
Trends
YOUR INNOVATION PROCESS
TRENDS
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How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?
42. Frank Dethier –
YOUR INNOVATION PROCESS
TECHNOLOGY TRENDS
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How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?
43. Frank Dethier –
YOUR INNOVATION PROCESS
CONSUMER TRENDS
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How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?
Changing the Self
Quantified Self
44. Frank Dethier –
YOUR INNOVATION PROCESS
INDUSTRY TRENDS
44
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How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?
45. Frank Dethier –
New &
Existing
Markets
Trends
Innovation
challenges
Dev
Projects
Ideas
YOUR INNOVATION PROCESS S
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45
Strategy
Idea
selection
46. Frank Dethier –
YOUR INNOVATION PROCESS S
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Strategy
Top-down focus to organizationOrganization gives input to
company strategy
47. Frank Dethier –
New &
Existing
Markets
Trends
Innovation
challenges
Dev
Projects
Ideas
YOUR INNOVATION PROCESS S
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47
Strategy
Idea
selection
