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The Science of
Facebook Marketing


       By Dan Zarrella
       Social Media Scientist
       @DanZarrella
vs
#FBSci




#FBSci
Be kind and share!
Unicorns and
Rainbows
Ideas do not
spread because
they are “good.”
#FBSci




“We’re on the cusp of a new way of
doing social science. Our
predecessors could only dream of
the kind of data we now have.”
-Nicholas Christakis
Gossip and
grooming
#FBSci




Takeaway:

Facilitate existing
relationships.

Via @DanZarrella
Profiles
#FBSci




Takeaway:

People have
profiles, brands
have pages.
Via @DanZarrella
Ambient
Awareness
Performance
#FBSci




Takeaway:
Help your users
look cool.
Via @DanZarrella
Facebook Profile Activity by Age
Women Are Talked to More
More Men Say They’re Single
Women Describe Themselves More
#FBSci



Takeaway:
Know your
audience.
Via @DanZarrella
Pages
Exposure


Awareness


Motivation
Buzzwords in Facebook Pages
#FBSci


Takeaway:
Stay away from
buzzwords.
Via @DanZarrella
Facebookers “Like” Food
Most “Liked” Page Types
Least “Liked” Page Types
Takeaway:
Be entertaining.


Via @DanZarrella
Social proof
#FBSci




“We view a behavior as more correct…
to the degree that we see others
performing it”
-Robert Cialdini
Sharing
#FBSci


Takeaway:
Emphasize social
proof.
Via @DanZarrella
Video Sharing
#FBSci


Takeaway:
Videos do better on
Facebook than
Twitter.
Via @DanZarrella
Digits
Linguistic Content
#FBSci


Takeaway:
On Facebook,
sex and positivity
sells.
Via @DanZarrella
Readability
Part of Speech
#FBSci


Takeaway:
Write simply and
Plainly for
Facebook.
Via @DanZarrella
Day of Week
#FBSci


Takeaway:
Weekends are more
Facebook sharing
friendly.
Via @DanZarrella
Most Shareable Words
#FBSci



Gossip is just news
running ahead of itself in a
red satin dress.
-Liz Smith
Least Shareable Words
Meta Mentions
#FBSci


Takeaway:
Think
mainstream.
Via @DanZarrella
http://www.hubspot.com/free-trial
Dan Zarrella
@DanZarrella

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