CONNECT: Facebook for community coalitions is a presentation geared to help community prevention coalitions get up and running with facebook, and learn how to best use the tool to share their message and connect with their community.
Jason Verhoosky DanversCARES prevention coalition Old Beauty Design&Media Danvers, MA @JasonVerhoosky @DanversCARES Facebook: Jason Verhoosky Jason Eric Verhoosky DanversCARES Blog: streamingcreative.wordpress.com danverscares.wordpress.com Web: danverscares.org
Housekeeping/How to Participate Social Media twitter hashtag: #forum2010some Facebook: Post a comment on the CADCA wall. Questions You are more than welcome to simply raise your hand and ask a question;-)
Social so•cial (soh-sh uh l) adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations. 2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
Networking net•work•ing ( net -wur-king) noun 1. a supportive system of sharing information and services among individuals and groups having a common interest.
Social Networking so•cial (soh-sh uh l) net•work•ing ( net -wur-king) verb <ul><li>a tool used to connect with individuals, groups, communities and other like-minded people to share information, thoughts, opinions and insight. </li></ul><ul><li>a way to connect to massive amounts of people, with concise and directed messages. </li></ul><ul><li>a scary, unfamiliar craze that everyone but you is doing. </li></ul><ul><li>a complete waste of time. </li></ul>
A Brief History of Social Media circa 1440 circa 1900 circa 1940 circa 1980 circa 1990
Creating a facebook page for a Community Coalition • The Personal Account • The Fan Page • The Group
A Quick Start Guide to Social Networking 1) Interact. The first word is “Social”. So tell everyone what you are up to, ask questions, and comment on your friends posts. The more you use the tool, the better you will understand its potential. 2) Network. Look at your friends, friends. Look through the suggested friends list, and make more contacts. One of the most powerful tools of social networking is the ability to reach many people with simple, short and directed messages. The more people you reach, the more your message is seen. 3) Update your status regularly, but make sure to keep it interesting. Most people don’t care what you are having for snack, but they do want to know your thoughts on life, current events or other interesting events and activities that you are participating in. 4) Once you get comfortable with your personal page, create a page for your coalition. This page will allow you to spread your coalitions message, mission and marketing campaigns. It will also give you another tool for community organizing and event planning. There are many tools available to you through facebook, you just need to know where to look.
Facebook terms and lingo Wall: This is a public area that all information posted by you and/or any of your friends will be displayed. Your “Wall” gives you and your friends a quick glance at what is currently happening in your life. Status Update: Facebook asks you the simple question of “What’s on your mind?”. This tells your friends what is going on in your life at that moment. It could be as simple as “Eating a sandwich and drinking iced tea” or a more in-depth or involved message or question. Friend: A person who also has a facebook account, and agrees to knowing you and wanting to be your friend on facebook. Business or Celebrity Page: Facebook allows businesses, celebrities, bands, artists, etc. to have pages on facebook. These pages look and act very similarly to personal pages, the difference is that they have “fans” instead of “friends”. These pages also have tools that allow you to track how your fans interact with your page, and the ability to advertise. Poke: to nudge or say hi to another person, typically as a way to flirt. You typically “poke” someone you do not know well. It is a way to start conversation or simply let someone know you were thinking about them. News Feed/Live Feed: A quick look at all of your friends recent updates (Status Updates, Photos, Videos, Application Info, Quiz result, etc.). Tag: A way to tell your friends and the facebook community that someone is in a photo, video or note. By tagging a friend it notifies them that they have a new photo up, and also gives them the option of un-tagging themselves, or tagging other people in the photo.
What does facebook have to offer you? • Quick, directed, communication with your community • Event Management • Endless Information • A look into the true thoughts of your community • A free focus group platform • A look into how other coalitions and groups are using social media, and what they are doing in their community • A way to share your work, message and accomplishments with the world.
Vicki Lindsay, PhD Sober Choices of Lee County Tupelo, MS funded in whole or part by the Mississippi Department of Mental Health, Bureau of Alcohol and Drug Abuse
Well if your askin what would draw my attention to it It would have to be something that has a good meaning to it that really shows how important staying away from alcohol and things as such is. Videos can really reach out to us they catch our attention because its in motion and we love you tube and stuff like that. There are all positive things to put on there as far as i am concerned . Only negatives is that grown ups telling on us or giving our buzness to ppl that will get on us for keepin it real. Youth Example #1
Youth Example #2 What would bring you to visit a Facebook page that has information on underage drinking? To Bring me to a web site like that it would probably have to be the giveaways or competitions of different kinds. I know from being a teen myself that when we see Free give aways or anything in that area we tend to get pulled in and check it out cause i have done it many times and i am starting to figure it out!
Youth Example #3 What would keep me from visiting such a site? The Fact that i dont like drinking and support the cause, first of all! Being around it in my family and stuff it doenst interest me any. I see what it can do to you and how it can destroy you family . And it hurts to see in your on family and even in other peoples destroyed by that. Mt family has done everything to drinlking to drugs to shootings to murdering their on family memberes who was 4 years old. My dad was killed by that stuff drinking and Drugs and when i see someone who is doing it or whatever i tell them my story and try to help them. It maynot but at least i tried. Word of mouth is a good thing - If kids hear it from other kids is powerful!
Youth Example #4 EnVoLvE mE aN Mi FrEnZ. FrEe StUFf .....HaVe sTuFF tHaT wULd pUlL mE iN......hAvE sUmpThIn 4 Us tO dO!
Youth Example #5 The "free stuff" would always be a great reason to visit a page, maybe have competitions on the page, photo contests like public service things we have done before, (not really sure what the competition would be, but i think it might work) give the free stuff away as the prizes. Free = I will come back over and over again!
Separating your message • Do you need to separate your message? • Is there a better tool to reach your target audience? • Will it hurt to have everyone see the message? • What is your end goal with the message/info?
Facebook Analytics & Insights Insights • Day by day and cumulative data • Fan and user demographic info • Fan post and interaction tracking • Track new members • Track fans leaving • Track post quality • Stay in touch with your audience
Amanda Edgar City of Portland Public Health Division Substance Abuse Prevention Program [email_address] @portprevent Facebook: Portland Prevention www.substanceabuse.portlandmaine.gov