Science of Facebook Webinar

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Learn about the Science of Facebook from Social Media Scientist Dan Zarrella

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Science of Facebook Webinar

  1. The Science of FacebookThe science of social networking. Dan Zarrella Social Media Scientist
  2. Unicorns andRainbows
  3. #FBSci“We’re on the cusp of a new way ofdoing social science. Ourpredecessors could only dream ofthe kind of data we now have.”-Nicholas Christakis
  4. Gossip andgrooming
  5. #FBSciTakeaway:Facilitate existingrelationships.Via @DanZarrella
  6. Profiles
  7. #FBSciTakeaway:People haveprofiles, brandshave pages.Via @DanZarrella
  8. AmbientAwareness
  9. Performance
  10. #FBSciTakeaway:Help your userslook cool.Via @DanZarrella
  11. Facebook Profile Activity by Age
  12. Women Are Talked to More
  13. More Men Say They’re Single
  14. Women Describe Themselves More
  15. #FBSciTakeaway:Know youraudience.Via @DanZarrella
  16. Pages
  17. Day vs Likes0.17%0.17%0.16%0.16%0.15%0.15%0.14% Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  18. Hour vs Likes0.19%0.18%0.17%0.16%0.15%0.14%0.13%0.12%
  19. Buzzwords in Facebook Pages
  20. #FBSciTakeaway:Stay away frombuzzwords.Via @DanZarrella
  21. Facebookers “Like” Food
  22. Most “Liked” Page Types
  23. Least “Liked” Page Types
  24. Takeaway:Be entertaining.Via @DanZarrella
  25. Post Type vs Likes0.30%0.25%0.20%0.15%0.10%0.05%0.00% photo status video link
  26. 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0306090120150180210240270300330360390420450480510540570600630 Post Length vs Likes660690720750780
  27. Sentiment vs Likes0.26%0.24%0.22%0.20%0.18%0.16%0.14%0.12%0.10% -12 -10 -8 -6 -4 -2 0 2 4 6 8 10 12 14 16 18 20 22 24 26
  28. Self Reference vs Likes0.06%0.05%0.04%0.03%0.02%0.01%0.00% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
  29. Social proof
  30. #FBSci“We view a behavior as more correct…to the degree that we see othersperforming it”-Robert Cialdini
  31. Sharing
  32. #FBSciTakeaway:Emphasize socialproof.Via @DanZarrella
  33. Video Sharing
  34. #FBSciTakeaway:Videos do better onFacebook thanTwitter.Via @DanZarrella
  35. Digits
  36. Linguistic Content
  37. #FBSciTakeaway:On Facebook,sex and positivitysells.Via @DanZarrella
  38. Readability
  39. Part of Speech
  40. #FBSciTakeaway:Write simply andPlainly forFacebook.Via @DanZarrella
  41. Day of Week
  42. #FBSciTakeaway:Weekends are moreFacebook sharingfriendly.Via @DanZarrella
  43. Most Shareable Words
  44. #FBSciGossip is just newsrunning ahead of itself in ared satin dress.-Liz Smith
  45. Least Shareable Words
  46. Meta Mentions
  47. #FBSciTakeaway:Thinkmainstream.Via @DanZarrella
  48. Dan Zarrella@DanZarrella

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