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On Digital PR

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Jason Wu
Jason Wu
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On Digital PR Jason Wu 20130410
WHAT WHAT What is digital PR?
WHAT
WHAT PR Building awareness, credibility and goodwill. Building presence and gaining the understanding/support of stakeholders. Creating a favorable operating climate.
WHAT Digital PR Creating an online presence that reflects who we are/ what we stand for/ what we do and developing the favorable operating climate. Developing strong relationships with all the players in the online social graph. Major Tools: SEO, content marketing, social media, websites, blogs, online media coverage.
WHY WHY Why? Why ask? Why not?
WHY
WHY Welcome to the real world, it’s digital.
WHEN WHEN Time flies…
WHEN
WHEN
WHEN 1995 2000 2004 2013
WHERE WHERE Beyond media…
WHERE
WHERE Listen and talk to the world, not the press.
WHO WHO Who are the players?
WHO
WHO
WHO Those who care about the stories.
HOW HOW The major tools…
HOW
HOW Positioning
HOW
HOW Content Marketing
HOW
HOW
HOW
HOW
HOW
HOW Social Media
HOW
HOW SEO
HOW
HOW Websites
HOW
HOW Blogs
HOW
NEXT NEXT What’s the next?
NEXT
NEXT Screens P.O.E.M. Influencers Fan-women Small but powerful
NEXT Knowledge is power. Keyword-rich web content. Communicate for the Web 2.0 age.
Decision Your primary focus?

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