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On Digital PR
Digital PR involves using online tools like content marketing, social media, SEO, websites and blogs to build an organization's online presence, credibility, and relationships with stakeholders. It reflects who the organization is and what they stand for. The major goal is to develop a favorable environment and understanding among the various players in the online social sphere. Digital PR has become essential as the real world increasingly takes place online.
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On Digital PR
- 1. On Digital PR Jason Wu 20130410
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- 5. WHAT PR Building awareness, credibilityand goodwill. Building presence and gaining the understanding/support of stakeholders. Creating a favorable operating climate.
- 6. WHAT Digital PR Creating anonline presence that reflects who we are/ what we stand for/ what we do and developing the favorable operating climate. Developing strong relationships with all the players in the online social graph. Major Tools: SEO, content marketing, social media, websites, blogs, online media coverage.
- 7. WHY WHY Why? Why ask?Why not?
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- 9. WHY Welcome to thereal world, it’s digital.
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- 16. WHERE Listen and talkto the world, not the press.
- 17. WHO WHO Who are theplayers?
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- 20. WHO Those who care about the stories.
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- 42. NEXT Knowledge is power. Keyword-richweb content. Communicate for the Web 2.0 age.
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