The big question when it comes to social media and business is, "What's the return on investment?" The better question is, "What's the risk of NOT investing?"

1. Why social?
The
business
case for
social media
in an era of
epic change

2. Today’s agenda
 Introduction to social media
 How is it changing our world?
 The business case for social
media
 The bottom line
 Resources

3. Forget ROI. What’s the …
RONI?

5. 4x = 1890
7x = 1670

6. Top five issues
impacting CPAs
1. Keeping up
2. Information overload
3. Doing more with less
4. Being proactive vs. reactive
5. Complexity

7.  37% have smartphones.
 82% use social networking sites.
 One in four uses Twitter.
 It’s not technology.
Source: Pew Internet and American Life project report
Young adults and social media

8. Teens and texting
• The average
American teen
sends about 2,000
text messages
each month.

9. And what about
CPAs?92 percent on LinkedIn
78 percent on Facebook
54 percent on YouTube
47 percent on Twitter
Why?
Connect with business associates
Keep up with family and friends
Reconnect with old friends
Identify and attract new clients
Develop your personal brand

10.  Hierarchy
 Command / control
 Experience curve
 Lecturer
 Push
The world is changing
From: To:
 Network
 Connect /collaborate
 Collaboration curve
 Facilitator
 Pull

11. What is social media?
Social filter
Broadcasting tool
Listening agent
Networker
Teacher
What is it not?
A waste of time.

12. “Thinking about
information overload
isn’t accurately
describing the
problem. Thinking
about filter failure is.”
Clay Shirky
New York University
new media professor,
writer, and consultant
Social filter

13. Broadcasting tool
Companies that blog:
 55 percent more
visitors to their official
Web sites.
 97 percent more links
to their Web sites.
 434 percent more
indexed pages.

14. Broadcasting tool

15. Listening agent
Bill Sheridan, CAE
The Business Learning Institute

16. Networker
Social networking (old)
Social media (new)
A change in the way we build relationships
+
=
The new math

17. Teacher

18. Teacher

19. Teacher

20. The age of
adaptation
“The need to constantly adapt is
the new reality for many workers.”
Serial mastery
These workers “are often left to
figure out for themselves what new
skills will make them more
valuable, or just keep them from
obsolescence.”

21. Meet Seth.

25. Maddie
Jamie

27. $900 billion to $1.3 trillion

30. Questions?

31. Download these slides:
Slideshare.net/BillSheridan
Follow me:
 MACPA’s blog: CPASuccess.com
 Facebook.com/BillSheridan
 LinkedIn.com/in/BillDSheridan
 Twitter.com/BillSheridan
 Gplus.to/BillSheridan
 YouTube.com/BillSheridan
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Why social?