This document discusses elements and principles of design. It outlines different colors and their common associations - black with authority, white with innocence, red with passion, green with wealth and nature, blue with peace, and purple with luxury. It then explains principles of design including balance, rhythm, emphasis, contrast, and unity. Symmetrical and asymmetrical balance as well as radial balance are defined. Scale and proportion relate to the size and shape of elements. Rhythm involves repetition. Emphasis creates focal points while contrast puts elements in opposition. Unity occurs when all elements work together cohesively.

1. Elements of Design

3. They also equate to power and strength.

16.  Black - authority
 White – innocence and purity
 Red – passion, anger, and appetite
 Green – wealth, nature, relaxing
 Blue – peace, royal
 Purple – luxury, wealth, sophistication

18. Principles of Design

19. Balance
Scale
Rhythm
Emphasis
Contrast
Unity

20. SYMMETRICAL BALANCE
 Formal Balance
 Mirror Image
 Easy to appreciate and create

21. Asymmetrical Balance
 Informal Balance
 Visual weights are equal
 Elements differ on each side of the axis

22. RADIAL BALANCE
 All parts are balanced and repeated around a center point.

23. SCALE AND PROPORTION
 Both are closely related.
 Relate to size and shape of things.
 Proportion refers to the relationship of one
part to another or to the whole.
 Scale deals with the absolute size, character and visual
weight of an object or space compared to other
objects in the same space.

24. RHYTHM
The design principle of rhythm is based on
the repetition of elements in space and time.

25. Focus/Emphasis
• Emphasis in design is used to create focal
point in design.

26.  Contrast
 Putting two elements in opposition to one another.

27. Unity& Harmony
•Unity is achieved when all the different
elements is a design work together to create a
unified whole.

28. Thank you