Proportion refers to the size relationship between design elements and determines the visual structure of a design. Proportion and scale create variety, emphasis, and establish a visual hierarchy by determining the size of one element compared to another. The document discusses proportion and scale in design and how they are used to create emphasis and structure through relative sizing of elements.

1. Proportion, or scale, refers to the relationship between design elements
that determine the structure of a design.
Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale

2. Proportion is the relationship of the size
of one element compared with that of
another.
Proportion, or scale, is used to establish a
visual hierarchy and create variety and
emphasis.
Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale

3. Scale:
• Creates variety &
emphasis
• Establishes a visual
hierarchy
Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale

4. Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale

5. Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale