Samsung Electronics was founded in 1969 in South Korea and has since become a global leader in electronics manufacturing. It is the world's largest manufacturer of semiconductors, LCD displays, mobile phones, and memory chips. Samsung invests heavily in research and development, spending around $5 billion annually to develop innovative new products and technologies. This focus on innovation, along with a wide range of consumer electronics products, has made Samsung one of the most valuable brands in the world.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
Samsung Electronics was founded in 1969 and has since grown to become the world's largest technology company based on revenue. It offers a wide range of consumer electronics products including televisions, mobile phones, and other devices. Samsung uses marketing strategies such as brand ambassadors, promotional offers, contests, and customer service to promote its products. It targets demographics like middle-aged groups, teenagers, and executives, as well as businesses. Samsung positions itself as a high-end and innovative brand and sees opportunities in capturing more of the Indian mass market and leveraging its reputation for quality products.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Samsung Electronics was founded in 1969 in South Korea and has since become a global leader in electronics manufacturing. It is the world's largest manufacturer of semiconductors, LCD displays, mobile phones, and memory chips. Samsung invests heavily in research and development, spending around $5 billion annually to develop innovative new products and technologies. This focus on innovation, along with a wide range of consumer electronics products, has made Samsung one of the most valuable brands in the world.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
Samsung Electronics was founded in 1969 and has since grown to become the world's largest technology company based on revenue. It offers a wide range of consumer electronics products including televisions, mobile phones, and other devices. Samsung uses marketing strategies such as brand ambassadors, promotional offers, contests, and customer service to promote its products. It targets demographics like middle-aged groups, teenagers, and executives, as well as businesses. Samsung positions itself as a high-end and innovative brand and sees opportunities in capturing more of the Indian mass market and leveraging its reputation for quality products.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
1) Samsung is the second largest mobile device company seeking to improve its market strategy and increase brand awareness globally.
2) The marketing plan identifies opportunities to expand into new markets like India and Mexico, integrate its own software to speed product releases, and form partnerships to increase innovation.
3) Key strategies include improving US/European marketing, developing an independent software division, and expanding into new countries to grow Samsung's customer base and loyalty.
The document provides an overview of Samsung's history and operations in India. It details Samsung's entry into the Indian market in 1995 and its subsequent expansion, including establishing manufacturing facilities and R&D centers. It also outlines Samsung's product portfolio, core values and vision, and some of its key achievements in India such as becoming the largest mobile brand and a leader in product categories like LED TVs and refrigerators.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Samsung - International Marketing StrategyMKTGatHPU
This document discusses Samsung's marketing strategy that has led it to become a global leader in electronics. It describes how Samsung originally manufactured low-cost electronics but transformed its brand image through innovative, high-quality products. Samsung sponsored the 1988 Olympics and other global events to increase brand awareness. It also partnered with top retailers like Best Buy and luxury brands like Giorgio Armani. Today Samsung leads in key product categories like smartphones, TVs and home appliances through continuous innovation, including being first to market with new technologies like 3D TVs.
This document compares Apple and Samsung. It provides histories of the two companies including founders, headquarters, employees, CEOs, and market shares. It also discusses their flagship products - the iPhone for Apple, launched in 2007, and Android for Samsung, launched in 2009. It analyzes each company's marketing strategies including their 4Ps (product, price, promotion, place), target markets, segmentation, positioning, and SWOT analyses. Key strengths for Apple include brand image and user interface while weaknesses are high prices and poor after-sales service. For Samsung, strengths are innovation and design while weaknesses are lack of own OS and focus on too many products. The document concludes with recommendations for each company.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo, Japan. It was founded in 1946 and has since expanded to become a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Some of Sony's major business segments include electronics, gaming, entertainment, and financial services. The document provides an overview of Sony's business operations, product portfolio, history, competitors, and various analyses of the company.
Lee Byung Chull founded Samsung in Daegu, South Korea as a trading company in 1938. Samsung began moving into other industries such as insurance, securities, and retail in the 1960s. In the late 1960s, Samsung entered the electronics industry and formed several electronics divisions. Samsung is now a large multinational conglomerate composed of many international businesses united under the Samsung brand. It is South Korea's largest company and the world's largest electronics company by revenue.
This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
Samsung began as a consumer electronics company in South Korea in 1969. By the 1980s, it had emerged as a global leader in electronics through strategic sponsorship of the Olympics and partnerships with major retailers. Samsung reinvented itself by focusing on quality, design, and innovation across its TVs, phones, and appliances. This helped shift Samsung's brand image from a "cheap" brand to a leader on par with Sony. Today, Samsung employs segmentation, targeting, positioning, and event sponsorship strategies to maintain its strong position across major consumer electronics categories.
Samsung is the leading smartphone manufacturer with a 22.3% global market share. It focuses on differentiation by offering high-quality products with innovative features at lower prices than competitors like Apple. Samsung targets various customer segments including professionals, young people, and average consumers. Its marketing strategy involves product differentiation, competitive pricing, extensive advertising, and online and retail sales channels. After almost going bankrupt pursuing a cost leadership strategy, Samsung shifted to focus on both differentiation and cost leadership through vertical integration. This combined strategy allows it to deliver unique products at lower prices than competitors.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
This document provides information about Samsung Galaxy J7 smartphone prepared by Charul Arora. It discusses India's consumer durable market growth, Samsung's market share and competitors in India. A SWOT analysis of Samsung J7 is given highlighting its strengths of powerful features and wider screen while weaknesses include limited updates and competition from cheaper smartphones. The marketing mix, segmentation, targeting, positioning and product life cycle of Samsung J7 are also outlined.
Samsung is no different from any other businesses. Before it has grown to become top notch and one of the world's leading electronics companies, these #CheapSamsungPhones started from scratch, had its ups and downs, struggled and survived.
Samsung had to recall and discontinue its Galaxy Note 7 smartphone due to battery issues that caused some phones to overheat and catch fire. Multiple reported incidents of burning and exploding phones led Samsung to officially ask carriers to stop sales of the Note 7 and encourage users to power down their phones and receive refunds or replacements. The recall is estimated to cost Samsung $1 billion and damaged its brand and market share. Samsung is facing bans on the phone from airlines and other transportation services due to safety concerns over the exploding batteries.
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
1) Samsung is the second largest mobile device company seeking to improve its market strategy and increase brand awareness globally.
2) The marketing plan identifies opportunities to expand into new markets like India and Mexico, integrate its own software to speed product releases, and form partnerships to increase innovation.
3) Key strategies include improving US/European marketing, developing an independent software division, and expanding into new countries to grow Samsung's customer base and loyalty.
The document provides an overview of Samsung's history and operations in India. It details Samsung's entry into the Indian market in 1995 and its subsequent expansion, including establishing manufacturing facilities and R&D centers. It also outlines Samsung's product portfolio, core values and vision, and some of its key achievements in India such as becoming the largest mobile brand and a leader in product categories like LED TVs and refrigerators.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Samsung - International Marketing StrategyMKTGatHPU
This document discusses Samsung's marketing strategy that has led it to become a global leader in electronics. It describes how Samsung originally manufactured low-cost electronics but transformed its brand image through innovative, high-quality products. Samsung sponsored the 1988 Olympics and other global events to increase brand awareness. It also partnered with top retailers like Best Buy and luxury brands like Giorgio Armani. Today Samsung leads in key product categories like smartphones, TVs and home appliances through continuous innovation, including being first to market with new technologies like 3D TVs.
This document compares Apple and Samsung. It provides histories of the two companies including founders, headquarters, employees, CEOs, and market shares. It also discusses their flagship products - the iPhone for Apple, launched in 2007, and Android for Samsung, launched in 2009. It analyzes each company's marketing strategies including their 4Ps (product, price, promotion, place), target markets, segmentation, positioning, and SWOT analyses. Key strengths for Apple include brand image and user interface while weaknesses are high prices and poor after-sales service. For Samsung, strengths are innovation and design while weaknesses are lack of own OS and focus on too many products. The document concludes with recommendations for each company.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo, Japan. It was founded in 1946 and has since expanded to become a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Some of Sony's major business segments include electronics, gaming, entertainment, and financial services. The document provides an overview of Sony's business operations, product portfolio, history, competitors, and various analyses of the company.
Lee Byung Chull founded Samsung in Daegu, South Korea as a trading company in 1938. Samsung began moving into other industries such as insurance, securities, and retail in the 1960s. In the late 1960s, Samsung entered the electronics industry and formed several electronics divisions. Samsung is now a large multinational conglomerate composed of many international businesses united under the Samsung brand. It is South Korea's largest company and the world's largest electronics company by revenue.
This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
Samsung began as a consumer electronics company in South Korea in 1969. By the 1980s, it had emerged as a global leader in electronics through strategic sponsorship of the Olympics and partnerships with major retailers. Samsung reinvented itself by focusing on quality, design, and innovation across its TVs, phones, and appliances. This helped shift Samsung's brand image from a "cheap" brand to a leader on par with Sony. Today, Samsung employs segmentation, targeting, positioning, and event sponsorship strategies to maintain its strong position across major consumer electronics categories.
Samsung is the leading smartphone manufacturer with a 22.3% global market share. It focuses on differentiation by offering high-quality products with innovative features at lower prices than competitors like Apple. Samsung targets various customer segments including professionals, young people, and average consumers. Its marketing strategy involves product differentiation, competitive pricing, extensive advertising, and online and retail sales channels. After almost going bankrupt pursuing a cost leadership strategy, Samsung shifted to focus on both differentiation and cost leadership through vertical integration. This combined strategy allows it to deliver unique products at lower prices than competitors.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
This document provides information about Samsung Galaxy J7 smartphone prepared by Charul Arora. It discusses India's consumer durable market growth, Samsung's market share and competitors in India. A SWOT analysis of Samsung J7 is given highlighting its strengths of powerful features and wider screen while weaknesses include limited updates and competition from cheaper smartphones. The marketing mix, segmentation, targeting, positioning and product life cycle of Samsung J7 are also outlined.
Samsung is no different from any other businesses. Before it has grown to become top notch and one of the world's leading electronics companies, these #CheapSamsungPhones started from scratch, had its ups and downs, struggled and survived.
Samsung had to recall and discontinue its Galaxy Note 7 smartphone due to battery issues that caused some phones to overheat and catch fire. Multiple reported incidents of burning and exploding phones led Samsung to officially ask carriers to stop sales of the Note 7 and encourage users to power down their phones and receive refunds or replacements. The recall is estimated to cost Samsung $1 billion and damaged its brand and market share. Samsung is facing bans on the phone from airlines and other transportation services due to safety concerns over the exploding batteries.
- Toyota faced a major recall crisis from 2009-2010 due to issues with unintended acceleration in some of its vehicles. This included recalls of over 10 million vehicles worldwide.
- The causes of the unintended acceleration included pedal entrapment by incorrect or unsecured floor mats, mechanical sticking of accelerator pedals, and a software error in the anti-lock brake system of some hybrid models.
- The recalls had major financial and reputational impacts for Toyota, including large fines and a drop in consumer recommendations and satisfaction surveys. Toyota worked to solve the technical issues, improve communication, and regain customer trust.
Samsung is a South Korean multinational conglomerate company founded in 1938. It is headquartered in Seoul, South Korea and has diversified business lines including electronics, shipbuilding, and financial services. The document discusses Samsung's response to the 1997 Asian financial crisis by laying off employees, selling assets, and heavily investing in semiconductor factories and R&D. It summarizes Samsung's global marketing strategies of competitive pricing, strategic partnerships, and brand sponsorships to build its brand internationally and overcome its initial reliance on the domestic Korean market.
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
Cadbury is a British confectionery company founded in 1824. It produces popular products like Dairy Milk chocolate. Cadbury began operations in India in 1948 and is one of the largest chocolate brands in the country. It uses various strategies like demographic, behavioral, and psychographic segmentation to target different audience segments. Cadbury Dairy Milk is the flagship product and comes in many variants. Advertisements help build the brand's personality and position it as a synonym for chocolate.
Cadbury Dairy Milk was Cadbury's flagship brand in India with 30% market share of the chocolate market. To target adult consumers, Cadbury launched campaigns like "Real Taste of Life" and "Pappu Paas Ho Gaya" featuring Amitabh Bachchan. Later campaigns like "Shubh Aarambh" and "Meethe Mein Kuch Meetha Ho Jaye" sought to position Dairy Milk as a substitute for traditional Indian sweets. While these campaigns were generally well received, some observers questioned whether Dairy Milk could truly replace entrenched desserts. Over time, Dairy Milk advertisements featured more detailed graphics and innovative creativity across television and social media to engage consumers.
The document discusses the software product life cycle, which consists of six phases: product initiation, feasibility, design and plan, development, testing, and operation. It then describes each phase in 1-3 sentences. For example, the product initiation phase involves submitting requests for new or modified services that are reviewed and prioritized. The feasibility phase involves exploring ideas in more depth and producing documents to outline costs and architecture. The document also mentions decommissioning as the final phase to end the product life cycle.
The document discusses the product lifecycle (PLC) which consists of four stages: introduction, growth, maturity, and decline. During the introduction stage, products are initially promoted to raise public awareness using either a penetration or skimming pricing strategy. In the growth stage, heavy advertising is used to increase sales and market share. The maturity stage sees sales growth stabilize. Finally, the decline stage occurs when sales begin to fall as customers are satisfied or replaced by newer products. However, the document notes that not all products follow the same cycle and stages may be skipped. Close monitoring is needed throughout a product's lifecycle.
Cadbury is one of the world's largest confectionery companies known for brands like Cadbury Dairy Milk chocolate. Its vision is to create brands that people love through innovative products meeting nutrition needs while delivering shareholder value. Cadbury has a strong presence in Pakistan with power brands including Dairy Milk, Éclairs, and Perk. Its strategy is to increase profitability and volume globally through internal growth and ensuring brand strength. Cadbury maintains market leadership through quality, value, and advertising.
Product life cycle & marketing strategiesAmar Ingale
The document discusses the product life cycle and marketing strategies at different stages. It defines the product life cycle as having 5 stages: development, introduction, growth, maturity, and decline. Each stage poses different challenges and opportunities for sellers. The strategies discussed include penetrating pricing in introduction, expanding distribution in growth, modifying products/markets/marketing in maturity, and harvesting/divesting in decline.
Product life cycle & marketing strategyHitesh Sunny
Product life cycles have distinct stages - introduction, growth, maturity, and decline. Each stage requires different marketing strategies to address changing demand and competition.
During introduction, demand is low and profits are negative as costs are high. Marketing focuses on creating awareness through promotions. In growth, demand and profits rise as acceptance increases and prices stabilize. Mature products have slowing growth, so marketing emphasizes price reductions and feature changes. In decline, sales fall as new products satisfy customer needs, so marketing focuses on reducing expenses to extract remaining value.
The document discusses how product life cycles, demand, and optimal marketing strategies vary depending on the product, technology changes, and rate of customer adoption through innovators, early adopters,
The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
The document discusses the typical parts and structure of a report. It outlines the key sections as the title page, table of contents, executive summary, introduction, findings, conclusions, recommendations, bibliography/references, and appendices. It focuses on explaining the introduction section in detail. The introduction typically includes the purpose, background, method of investigation, and scope. It provides examples and emphasizes using the present tense for purpose and past tense for background. The method discusses primary and secondary sources of data.
The document discusses product life cycle management from concept development through commercialization, maturity, and end of life. It covers integrating product life cycle management with related areas like new product development, supply chain management, and customer relationship management. Key aspects of PLM include managing all product data and changes throughout the life cycle, integrating data across systems, and collaborating with internal and external stakeholders.
The document provides information about the Indian cement industry. It states that India is the second largest producer of cement in the world, and the cement industry provides employment for over a million people. The industry is expected to grow due to increasing infrastructure development. Key factors for the industry's growth are availability of raw materials and rising cement prices. The largest segments driving cement demand are the housing and infrastructure sectors. The government's initiatives such as investment in affordable housing and smart cities will further boost the industry.
Apple is an innovative technology company founded in 1976 that manufactures and sells consumer electronics such as computers, phones, and music players. It is headquartered in Cupertino, California and has expanded internationally with locations in Ireland and Singapore. A strength is its visionary founder Steve Jobs who returned in 1997 and launched successful products like the iMac, iPod, and iPhone. Apple aims to provide superior products and experiences to students, educators, and consumers through proprietary hardware, software, and services.
This document provides an overview of Apple Inc., including its history, products, target markets, and marketing strategy. It discusses Apple's introduction and growth over time as it introduced new products like the Macintosh, iPod, iPhone and iPad. It then analyzes Apple's target markets for the iPhone 6, including high income earners, businessmen and teenagers. Finally, it examines Apple's marketing mix, covering their product range, pricing approach, distribution channels and prominent promotional activities like television advertisements.
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings
This document provides an overview of Sony Corporation, including its products, mission and vision, benefits, objectives, marketing mix, differentiation, competitors, SWOT analysis, and case studies. Sony is a large multinational technology company known for electronics, gaming, and entertainment. The summary highlights Sony's focus on innovation, quality products, research and development, and adapting to changing consumer markets.
Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. It produces personal computing products including desktops, notebooks, software, and services. Apple aims to continue innovating with groundbreaking products and expanding its retail stores globally. It uses market segmentation to target different consumer groups. Apple positions itself as a premium brand through superior design, customer support, and innovation. Its business strategy follows the 4Ps of marketing.
Presentation was all about vision of Apple Company, history of apple, SWOT analysis, Marketing and Apple’s Most Famous Ad Campaigns.
What is learning from Presentation...?
Very good learning from the presentation is Apple Company’s Famous Ad Campaigns, quality work, packaging detail, Culture, Work environment, Target Market Analysis, Consumer Analysis, Specific action program.
And Conclusion
I Would just conclude with Strategy that includes Modify Marketing plan based on consumer response.
by: Ami Bhatti
The document discusses strategies for building brand equity in the Japanese luxury menswear market. It recommends conducting a brand audit to define the brand's essence, identity, and positioning. It analyzes opportunities to establish brand equity through improving brand awareness, associations, and loyalty. Key recommendations include focusing digital strategies on localization, content management, and social media to drive awareness and engaging directly with loyal customers. The strategies aim to add brand equity by increasing customer awareness, perceptions of quality, and loyalty to the brand.
Samsung: Inspire the world, Create the future
A case study about Samsung, its strategies to grow from a follower to a leader, its advertising strategies.
This document discusses Apple's failure in the Indian smartphone market and strategies to capture that market. It provides company information on Apple and sales data. It then analyzes why the iPhone failed in India, including high pricing, lack of promotion and distribution issues. A SWOT analysis identifies strengths like brand recognition but also weaknesses like limited distribution. The document proposes strategies like expanding distribution networks, lowering prices while maintaining quality, and partnering with e-commerce companies to help Apple succeed in the Indian market.
Samsung is a leading electronics company that produces smart TVs. They have a large market share that they are trying to increase further. Their smart TV marketing strategy involves an integrated approach using both above-the-line tactics like TV advertisements and below-the-line activities such as exhibitions. They face competition from other brands like Sony and LG but have positioned themselves as an innovative brand offering new technologies. Consumer behavior is influenced by cultural and personal factors and Samsung aims to meet consumer needs at different stages of the buyer decision process.
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
This document provides a strategic analysis of a cosmetics company. It includes a corporate snapshot that outlines the company's executive management team and marketing, supply chain, and packaging operations. A PESTLER analysis identifies political, economic, social, technological, legal, environmental, and regulatory factors impacting the company. Competitive and financial analyses are also included. Strategic recommendations propose improving cost of goods sold (COGS) and selling, general and administrative (SG&A) accounting, and pursuing vertical integration through acquisition of complementary businesses.
This document provides an overview of Sony's evolution and growth over time from 1946 to present day. Some key points:
- Sony established the company in 1946 and created the first magnetic tape and tape recorder. They would go on to develop many other innovations in video and audio technology.
- Major milestones include developing the Trinitron color television system in 1950, creating the first portable television in 1960, and establishing Sony Computer Entertainment in 1993.
- Sony has expanded through acquisitions such as Columbia Pictures Entertainment in 1991 and continued advancing video technology with innovations like Blu-ray discs.
Samsung has grown from a small export business to one of the world's leading electronics companies. The document provides a history of Samsung and an overview of its business, including its vision, mission statements, and SWOT analysis. It also analyzes Samsung's position in the smartphone market and provides recommendations for its strategy going forward, such as developing its own software platform and targeting emerging low-cost smartphone markets.
Steve Jobs and Steve Wozniak founded Apple Inc. in 1976. Key Apple products include the Apple I, Lisa, original Macintosh, iMac, iPod, iPhone, Apple TV, and MacBook Air. Apple has over 400 stores globally and a large market value. It is recognized for its social responsibilities and strong brand recognition. While Apple designs products in California, they are manufactured primarily by Foxconn in China. Apple faces competition from Google, Microsoft, Samsung, and others. It utilizes sleek marketing and distribution through stores and partners to achieve significant revenues and profits.
Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Samsung Town, Seoul. The document outlines Samsung's key leadership, history, vision, business segments, competitors, SWOT analysis, and marketing strategy. It discusses Samsung's focus on innovation and technology across its consumer electronics, IT, mobile and device solutions businesses. The summary provides an overview of Samsung's operations and strategic approach.
LG Electronics was established in 1958 in Korea as Gold Star and manufactured appliances like refrigerators and TVs. It has since grown into a large multinational conglomerate known as the LG Group through mergers and acquisitions. LG Electronics operates various divisions for appliances, mobile devices, home entertainment, air conditioning, and business solutions. It aims to be a top 3 electronics and telecommunications company globally through strategies focused on growth, innovation, and premium product marketing.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Advanced Storytelling Concepts for MarketersEd Shimp
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The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
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We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
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The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
7. What happened after World Cup?
• Sustainable Development in both countries
• $ 3.2B of net profit
• Cultural exchange and cultural development
• Improve quality of residents’ life
• New international image of the host
community
• Enlarge the industry of Korean products
11. • Founded on 1938, 79 years old
• Entered the electronics industry in the late 1960s
• World’s 2nd. Largest IT company* (2016)
• World’s 7th most valuable brand (2016)
• “Fortune 500” Global Rank: 13 (2015)
• World's #1 manufacturer of mobile phones since
2011
• World's largest television manufacturer since 2006
• Comprised of more than 78 different companies
*:World’s ranking based on net revenue by Fortune 500
12. Samsung Electronics in numbers*
319,000
Employees
*: Numbers are according to 2015 reports of Samsung Electronics
$ 177B
Revenues
$ 16.5B
Profits
$ 206.6B
Net Asset Value
24. Management
Ideology
• We comply with laws and ethical standards
• We maintain a clean organizational culture
• We respect customers, shareholders, and
employees
• We care for the environment, safety, and health
• We are a socially responsible corporate citizen
Principles
26. • Samsung realized that success lies in brand
visibility
• Sponsorship increased brand awareness, very well!
• Samsung own many professional & amateur
teams.
• Samsung is a sponsorship of many national teams.
27.
28. • Team Korea
• Team USA
• Team GB
• Team Singapore
• Italia Team
• Sweden Olympic Team
• Belgium Olympic Team
• Australia Olympic Team
• Jordan Olympic Team
• Hong Kong Olympic Team
• Brazil national football team
• England national football team
• Austria national football team
• Olympic Games
• Paralympic Games
• Youth Olympic Games
• IAAF World Championships in Athletics
• FIVB Volleyball Men's World Championship
• FIVB Volleyball World League
• AFC Asian Cup
And many other competition, organization, teams and …
29. Rio 2016
The Olympic Partners (TOP)
TOP totally paid $1.022bn to International Olympic Committee (IOC) for
sponsoring!
37. #1
• Apple has continued to expand its products
• Apple products started with “Mac”.
• Main product lines: Mac, iPad, iPhone, Watch, TV, Music.
• Product variety but not such a product range
• Samsung is comprised of more than 78 different companies.
• Main product lines: Galaxy, Gear, TV , Home Appliances,...
• Product variety and product range to address all needs.
• Many more expanded products than Apple!
38. #2
• Apple uses a premium pricing strategy.
• Apple’s pricing involves relatively high prices.
• The pricing helps maintain the high-end image of products.
• But Apple products attract a smaller market share.
• Just middle and upper classes can buy Apple products!
• Samsung uses various pricing because of its different
categories
• Samsung usually use competitive pricing strategy.
• Skimming pricing cause a high value in the start before others!
• Competitive pricing use for products that face more
competition.
39. #3
• Apple uses a selective distribution strategy.
• Mostly in the following places:
• Apple Stores.
• Online Apple Store & App Store (also on Amazon & eBay)
• Authorized retailers such as: Walmart, Target, Best Buy.
• Samsung uses a intense distribution concept.
• 3 Main Segments:
• Sales
• Service dealers
• Modern retail & distributors
• Sales and service dealers also open exclusive Samsung
showrooms
40. #4
• Apple emphasizes the premium image and quality of products.
• Apple’s promotion includes the following elements:
• Advertising (on Apple.com, App Stores and other firms)
• Personal Selling (such as Apple Store employees who provide the
product)
• Sales Promotion (such as exchange offer and modified payment plans)
• Public Relations (such as Apple events)
• Samsung believes that success lies in brand visibility (Huge
ads).
• Samsung’s promotion include the following elements:
• Advertising (on Samsung.com, stores, IT news sites, Instagram, etc.)
• Personal Selling (Help the visitors to make a purchase by employees)
• Sales Promotion (Reduction the price by time, modified payment plans)
41. Brief Comparison
• High price vs. Reasonable price.
• Better design vs. Wide range and variety
• Global network vs. Availability
• Fixed Price vs. Flexible in pricing
• High-end materials vs. High volume
• Higher brand image vs. More promotional
activities
• Patent war vs. Price war
43. August 19th.
Officially Released
September 2nd.
Suspended sales by Samsung
September 15th.
Formal U.S. recall was announced
October 10th.
Worldwide recall & ceased production
after reporting fire on replacement phones
January 23th.
Reporting the results of research
Batteries had suffered from a manufacturing defect in welding
process
44. Galaxy Note 7 Fail
Consequences
33%Samsung’s Operating Profits down!
in comparison to the previous quarter
45. Galaxy Note 7 Fail
Consequences
$17 bn.Estimating the lost revenue*
Because of production & recall
*: Predicted by Credit Suisse analysts
46. Galaxy Note 7 Fail
Consequences
HurtRecall effect on Samsung’s brand
Cause company lose its market share
47. We are sincerely sorry!
“First of all, I deeply apologize to all of our
customers, carriers, retail, and distribution partners.”
DJ Koh., Head of mobile division
48. • Described about:
• What happened
• Our investigation
• Why it won’t happen again
• “Committed to Quality” as main title
• 96% of Galaxy Note 7s have been returned
• Exchange Program Choices:
• Exchange with another Samsung smartphone
• Obtain a refund at point of purchase
• Eliminates Note 7 ability to work as mobile phone!*
Note 7 Issue Page
*: Because of a released update for customer’s safety!
50. Huge Ads & Marketing
Because of an important product
51. • Advertisement on
Internet
• SWOT Analysis
• Patent Fight
• Social Networks
• Korean Brand
• Financial Situation
• Samsung in Iran
Remaining Issues
Editor's Notes
رونالدو برزیلی: آقای گل مسابقات
اولیور کان: بهترین بازیکن تورنومنت
کافو: کاپیتان تیم ملی برزیل
فلیپ اسکولاری: سرمربی تیم قهرمان جام جهانی
توسعه پایدار در هر دو کشور
3 میلیارد و 200 میلیون دلار مجموع سود
تحول فرهنگی و پیشرفت فرهنگی
بهبود سطح زندگی شهری
ایجاد تصویر جدید از جامعه میزبان
وسیع شدن دامنه صنعت تولیدات کره ای
تبلیغات محیطی گسترده محصولات خودروسازی کره جنوبی در مسابقات جام جهانی
تلفن همراه به عنوان نماد. در اسلاید های بعد گستره کاری سامسونگ توضیح داده می شود
شرکت در ابتدا در زمینه امور بازرگانی تاسیس شد و در صنایع غذایی و شیلات و بیمه مشغول به فعالیت بود
مهم ترین شرکت در بین 78 شرکت مذکور، سامسونگ الکترونیک می باشد
عظیم ترین سرمایه گذاری در بازاریابی در تاریخ
رتبه 13 بالاترین بودجه تبلیغاتی جهان در سال 2016
موسس سامسونگ
مدیرعامل
رییس هیات مدیره
تلفن های همراه گستره وسیعی از نیازها را در بر میگیرد.
سری گلکسی
سری نوت
تلفن های هوشمند
تلفن های هوشمند با قرارداد
دی وی دی پلیر
سوند بار
بلوری پلیر
سیستم های صوتی وایرلس
سینمای خانگی
لپ تاپ
دستگاه های مبتنی بر کروم
مانیتور
پرینتر
مانیتورهای کودک
سیستم های امنیتی مانند قفل های هوشمند
اختصاص نیروی انسانی و تکنولوژی مان جهت ساخت محصولات برتر و خدمات که باعث مشارکت در ساخت جامعه ای بهتر شوند
ارزش ها:
مردم
برتری
تمامیت
تغییر
کامیابی با هم
حرکت بر طبق قانون و استانداردهای اخلاقی
برقرارداشتن یک فرهنگ سازمانی پاک
احترام به مشتریان، سهامداران و کارکنان
اهمیت به hse محیط زیست، امنیت و بهداشت
شرکت در نقش شهروندی با مسئولیت احتماعی
سامسونگ متوجه این موضوع شده است که موفقیت در سایه رویت برند است
فعالیت های اسپانسری میزان نمایش برند را به طرز قابل قبولی بالا می برند.
سامسونگ مالک تیم های حرفه ای و آماتور زیادی است.
سامسونگ اسپانسر بسیاری از نیم های ملی می باشد
تولید تلفن همراه های اختصاصی اس 7 ویژه ریو 2016 با رنگ های المپیکی
ویدیوهای اختصاصی برای تبلیغات گلکسی ها
عرضه تم مربوط به المبیک
غرفه های بسیار بزرگ جهت تست محصولات جدید سامسونگ
اپ اختصاصی مسابقات
دعواهای دنباله دار بر سر مسائل حقوقی که مهم ترین آن به استفاده از حق پترن باز می گردد
تبلیغات علیه اپل
تعظیم کن برای کسی که شایسته اش است.
اخبار مبنی بر خم شدن آیفون 6 پلاس
در ارتباط با دعوای حقوقی بین دو شرکت
اشاره بسیار بسیار مختصر
بعد از پیش فروش، به طور رسمی عرضه آغاز شد.
بعد از اخبار مبنی بر آتش سوزی فروش متوقف شد
تلفن های همراه در آمریکا جمع آوری شد و تلفن اصلاح شده داده شد.
موبایل ها از سرتاسر جهان جمع آوری شد و تولید به طور کامل متوقف شد.
نتایج تحقیقات منتشر شد.
کاهش میزان سود عملیاتی سامسونگ در مقایسه با کوارتر قبل مالی
میزان درآمد از دست رفته به میزان 17 میلیارد دلار تخمین زده می شود
تاثیر جمع آوری دستگاه های معیوب بر برند سامسونگ
در نتیجه شرکت سهم بازار را از دست خواهد داد