Lee Byung Chull founded Samsung in Daegu, South Korea as a trading company in 1938. Samsung began moving into other industries such as insurance, securities, and retail in the 1960s. In the late 1960s, Samsung entered the electronics industry and formed several electronics divisions. Samsung is now a large multinational conglomerate composed of many international businesses united under the Samsung brand. It is South Korea's largest company and the world's largest electronics company by revenue.

2. LEE BYUNG CHULL Founder of samsung group. Son of wealthy landowning family. Established samsung in Daegu as samsung sanghoe.

3. INTRODUCTION Multinational corporation Headquartered in Samsung T own, Seoul, South Korea. It is South Korea's largest chaebol and the world's largest conglomerate by revenue with an annual revenue of US $173.4 billion in 2008. Composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics the world's largest electronics company.

4. Samsung company started moving into businesses such as insurance, securities, and retail. In the late 1960s, Samsung Group began the electronics industry. It formed several electronics-related divisions.

5. HISTORY OF SAMSUNG 1965-1971 Samsung –Sanyo electrical founding period 1972-1974 Samsung was setting the base for development.

6. HISTORY OF SAMSUNG 1975-1976 revenue expansion period. 1977-1979 the fast development period. 1980-1982 overcoming the depression, developing the tech.

7. HISTORY OF SAMSUNG 1983-1985 leading the export and developing. 1986-1989 changing the direction to overseas

8. HISTORY OF SAMSUN G 1990-1999 Advancing towards the millennium . 2000-2002 Leading the digital convergence revolution.

9. HISTORY OF SAMSUNG 2002-2003 initiative to become world class company 2003-2004 the first year as an excellent company. 2004-2006 laying the foundation to become a world class co.

10. Focus: 4 Core Markets Home Multimedia Mobile Multimedia Personal Multimedia Core Components

11. View of the Samsung logo inside theTime Warner Center in New York City.

12. SAMSUNG LOGO “ The elliptical logo shape symbolizes the world moving through space, conveying a distinctive image of innovation and change. The first letter, "S", and the last letter, "G," partially break out of the oval to connect the interior with the exterior, showing SAMSUNG's desire to be one with the world and to serve society as a whole.”

13. So what does Samsung do? Samsung is involved in the consumer market and business market.

14. CONSUMER PRODUCTS Mobile Phones Televisions MP3 & Audio/Video Cameras & Camcorders Computers & Peripherals Professional Displays Printers & Multifunction Home Appliances

15. BUSINESS PRODUCTS IT Business Products Professional Displays Hospitality Solutions Semi Conductor LCD Panel Telecommunications Set Top Boxes Storage Fiber Optics

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