Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Samsung Town, Seoul. The document outlines Samsung's key leadership, history, vision, business segments, competitors, SWOT analysis, and marketing strategy. It discusses Samsung's focus on innovation and technology across its consumer electronics, IT, mobile and device solutions businesses. The summary provides an overview of Samsung's operations and strategic approach.
25 Mission Statements From the World's Most Valuable BrandsPalo Alto Software
The best example of a mission statement will define your company and its purpose in 30 seconds or less.
Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies.
It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.
Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement.
Gathered below are the mission statements of the world’s 25 most valuable brands in 2015.
We’ve also graded each mission statement to demonstrate how effective they are.
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...Aziza Zaldarriaga Sadain
Provides a comprehensive strategic analysis from the perspective of international business management in regards with Samsung.
The outline is written below:
Overview: Current Global Performance of Samsung and Business Models
Comprehensive Strategy Formulation (Input Stage)
Comprehensive Strategy Formulation (Matching Stage)
Comprehensive Strategy Formulation (Decision Stage)
Analysis of Business Strategy: Organizational Culture
Politics of Strategy Choice & Governance Issues; Current Challenges
Conclusion
هذا الجروب لكل طالبى التطوير و التعلم لدراسات ماجستير إدارة الأعمال وللخريجين الجدد للتمتع بكافة ماتوصلت له علوم إدارة الأعمال من تحديثات يعتمد عليها لمواجهة تحديات سوق العمل
الموقع الرسمي لنا :http://mbarabia.com/
البريد الالكتروني :mbarab3a@gmail.com
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
Final Project PPT for Samsung Galaxy J7, Business Plan from Introduction to Growth, FMCD Sector, PLC, BCG Matrix, Porter's Five Forces Model, SWOT Analysis, STP
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Innovation Project on Creativity, Technology and EntrepreneurshipPriyankaJagwani1
Some new creative ideas of innovation, creativity, technology on the real company Nokia.
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Samsung full digital strategy- راهبرد دیجیتال سامسونگFaisal Karimi
Founded in 1938
exporter of dried fish, vegetables, and fruits
flour mill and confectionery machines
1950’s Economic Stabilization
Korean War - Samsung lost all assets
aimed to help rebuild Korean economy; entered the manufacturing industry (sugar, fabrics)
became a leader in modern business practices (recruiting from outside)
1960’s Expansion of Key Industries
entered electronics and chemical industries
1969 established Samsung Electronics Co.
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. CONTENTS
• Key Profile
• History
• Vision and Mission
• Introduction
• Industrial Review
• SWOT Analysis
• Company Segmentation
• 4 P’s
• Overall Conclusion
• References
3. KEY PROFILE
Dr. Oh-Hyun Kwon
• Vice Chairman & CEO Samsung Electronics Co., Ltd.
Boo-Keun Yoon
• President & CEO
4. CONT..
Jong-Kyun Shin
• President & CEO
• President & CEO [2013~Present]
• President & Head, IT & Mobile Communications [2012~Present]
Sang-Hoon Lee
• President & CFO
• President & CFO, Corporate Management Office [2012~Present]
6. MISSION OF SAMSUNG
• Enhance Samsung’s business performance and global reach.
• Simultaneously develop a pool of talented global managers that
can act as strategic advisors to Samsung group executives.
7. VISION OF SAMSUNG
• New technology
• Innovative products
• Creative solutions
• So the vision statement of Samsung is
“Inspire the world , and create the future”.
9. INDUSTRIAL REVIEW
• An industry analysis is a business function completed by business
owners and other individuals to assess the current business
environment.
• This analysis helps businesses understand various economic pieces of
the marketplace and how these various pieces may be used to gain a
competitive advantage.
14. SWOT ANALYSIS
Strength Weakness
• Hardware integration with many open source OS and
software
• Excellence in engineering and producing hardware
parts and consumer electronics
• Innovation and design
• Focus on environment
• Low production costs
• Largest share in mobile phones and 2 place in
smartphones sales
• Ability to market the brand
• Patent infringement
• Too low profit margin
• Main competitors are also largest buyers
• Lack its own OS and software
• Focus on too many products
Opportunities Threats
• Growing Pakistan’s smartphone market
• Growing mobile advertising industry
• Growing demand for quality application processors
• Growth of tablets market
• Obtaining patents through acquisitions
• Saturated smartphone markets in developed countries
• Rapid technological change
• Declining margins on hardware production
• Breached patents
• Apple’s Iphone
• Price wars
16. CONSUMERS ELECTRONICS
• Visual Display Business : Evolutionary Smart TV and premium large
size TVs solidified No. 1 status as global leader for eight
consecutive years.
• Health & Medical Equipment Business : Developing new and
advanced healthcare and medical equipment for faster and more
accurate diagnosis
• Printing Solutions Business: Providing total printing solutions with
first-class products and technology
17. IT & MOBILE COMMUNICATIONS
• Mobile Communications Business: Focused on People Inspired
innovation, always aim to deepen value and convenience for our
customers.
• Networks Business: Providing next-generation network infrastructure
and solutions with outstanding technology and successful
experience.
• Digital Imaging: Introducing the next big thing in digital imaging and
the innovative SMART cameras that lead the trending technology
and successful experience.
18. DEVICE SOLUTIONS
• Memory Business: Creating an easier world through
cutting-edge green memory with the world’s highest
performance
• System LSI Business: Leading innovation in electronic
devices with competitive R&D and trailblazing process
technology
• LED Business: Continuous eco-friendly, next-generation
technology excellence and leadership in light sources in
the LED industry.
20. PARTIALLY OWNED COMPANIES
• Corning Inc.
• Doosan Engine
• Renault Samsung Motors
• Seagate Technology
• Sharp Corporation
21.
22. COMPANY SEGMENTATION
GEOGRAPHIC DEMOGRAPHC BEHAVIORALPCYCHOGRAPHIC
•Regions
•Cities
•Nations
•Countries
•States
•Age
•Family size
•Gender
•Income
•Ocupation
•Income
•Lifestyle
•Personality
•Values
•Occasions
•Benifits
•User status
•Usage rate
•Loyality status
23. GEOGRAPHIC SEGMENTATION
• Region- Samsung has divided the Asian market into different geographical
regions such as northern, eastern and southern areas
• City- Samsung is targeting different countries of Asia differently by dividing
as different markets such as Indian Market, China market.
24. DEMOGRAPHIC SEGMENTATION
• Age- age factor is not really involved in Samsung segmentation but its most users are adults
enthusiastic people
• Family size- Samsung Products are offered for all family sizes
• Gender- Samsung home theater system is equally beneficial for male and female
• Income- Samsung Products are offered with varying features to different peoples based
upon their income level i.e. low (upto $ 1500) lower middle ($.1500-3000) middle ($3000-
5000) upper middle ($ 5000-7000) and high (above$ 7000)
• Occupation- Samsung has divided the consumer into different categories based upon their
occupation i.e. businessman, self employed, students and teachers
• Education- Samsung is also keen to know about the education level of its target market i.e.
illiterate, school 5 to 15, under graduate, graduate and postgraduate
25. PSYCHOGRAPHIC SEGMENTATION
• Lifestyle- Samsung is also classifying customers on different levels based on
different lifestyle of the people i.e. culture oriented, sports oriented, outdoor
oriented
• Personality- customers are differentiated on the varying level of personality
such as compulsive ambitious
26. BEHAVIORAL SEGMENTATION :
• Benefits : Consumer are also targeted differently based upon the benefits that are
seeking in Samsung electronics i.e., some people may want good quality , some
may want low services and some want good services.
• User Status : Samsung is keen to know user status of its target consumer in order to
better offer its product and therefore they are divided into ex-user, potential user,
first time user and regular user.
• Loyality Status : Target market of Samsung may contain people with different
loyality status and therefore Samsung is targeting these customer differently based
on their loyality i.e., hard core loyals, split loyals, shifting loyals, switchers
28. PRODUCTS:
• Mobile phones,
• Computers,
• Televisions,
• Dvd
• Fridges
• Washing machines
• Dishwashers
• Digital Cameras.. Etc.
29. PRICE
• Price’s meaning of return the goods or services.
• Samsung’s price determine policy is interested to
goods’ quality and cost.
• However, someone can find the mobile phones
which is 100 dolars or 1000 dolars.
• On the other hand, other technology company’s
policies affect the prices.
30. PLACEMENT
• In 21 centuries,placement issues have changed for
the companies.
• However, online-selling has addicted to
marketing.
• Samsung sell its good in its own shops and online
platform.
• Also international technology shops sell
samsung’s product.
• Clients can find easily what they look for to
use a Samsung.
31. PROMOTION
• Samsung use some promotion ways, some of
them are: giving advertising to
newspapers,internet, magazines and when
they product new versions they use Youtube
and special meetings to show public.
• At the same time, Samsung sponsored a very
famous football teams.
32. OVERALL CONCLUSION
• All samsung products focus a lot on product benefits and features . They want to provide a
variety of benefits and features from a single product.
• Most important feature is the integration and use of technology in delivering the necessary value.
• Innovation is also a key criteria .
• All samsung products focus on value for money . one of their positioning is that of getting more
than what you pay for .
• They also position themselves as better providers of the points of parity than their competitors
Samsung Corning Precision Glass
Samsung Corning Precision Glass is a joint venture between Samsung and Corning, which was established in 1973 to manufacture and market cathode ray tube glass for black and white televisions. The company's first LCD glass substrate manufacturing facility opened in Gumi, South Korea, in 1996.
SD Flex
SD Flex Co., Ltd. was founded on October 2004 as a joint venture corporation by Samsung and DuPont, one of the world's largest chemical companies.
Sermatech Korea
Sermatech owns 51% of its stock, while Samsung owns the remaining 49%. The U.S. firm Sermatech International, for a business specializing in aircraft construction processes such as special welding and brazing
GE-Samsung Lighting
GE Samsung Lighting was a joint venture between Samsung and the GE Lighting subsidiary of General Electric.
Corning Inc.
Samsung acquired 7.4% of Gorilla Glass maker Corning, signing a long-term supply deal
Doosan Engine
Samsung Heavy Industries currently holds a 14.1% stake in Doosan Engine, making it the second-largest shareholder
Renault Samsung Motors
Samsung currently owns 19.9% of the automobile manufacturer Renault Samsung Motors
Seagate Technology
Samsung currently owns 9.6% of Seagate Technology, making it the second-largest shareholder. Under a shareholder agreement, Samsung has the right to nominate an executive to Seagate's Board of Directors
Sharp Corporation
Samsung owns 3% of Sharp Corporation, a rival company