The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
Analysis of Apple iPhone's Indian market entryAbraham Cherian
A paper examining possible strategies for Apple iPhone's market entry into India. Though written in April 2017, most factors considered here are still relevant and Apple appears to be following the path described. This paper was written by Abraham Cherian, NItesh Gupta, Fannie K Weaver, and Elisa Wilkins.
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
Analysis of Apple iPhone's Indian market entryAbraham Cherian
A paper examining possible strategies for Apple iPhone's market entry into India. Though written in April 2017, most factors considered here are still relevant and Apple appears to be following the path described. This paper was written by Abraham Cherian, NItesh Gupta, Fannie K Weaver, and Elisa Wilkins.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
The slides presents the clear picture of Apple India company.Complete details of company from Introduction to Conclusion. It consists of a proper 3C Report of Apple.
CodeFrux Technologies the Best Mobile Application training Institute in Bangalore offers iPhone training for freshers and professionals at Koramangala . 08041714862 / 63
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Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
Final Project PPT for Samsung Galaxy J7, Business Plan from Introduction to Growth, FMCD Sector, PLC, BCG Matrix, Porter's Five Forces Model, SWOT Analysis, STP
Apple Inc's market share in India had gone down considerably, as it was foretold by Steve Jobs himself.
With new phones like One Plus overtaking iPhone's many years of reign and with its throne of being India's Elite Brand taken away, Apple had no choice but to rethink its strategy to rule Indian market.
This is a short overview report on Apple's overview in Indian Market
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Market study and Industry Analysis of Xiaomi in India - PPT - Marketing Mana...Karan Kapoor
Marketing PPT of Project conducted on a progressing Chinese Internet Company, Xiaomi Incoproration / Xiaomi Technologies, known for it's Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Project Link: https://goo.gl/cksB7o
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Table Of Contents
• Company Profile
• Data of Smartphone Users in India
• Why Apple iPhone is a failure in India?
• Marketing Mix
• SWOT Analysis
• Strategies for Capturing Indian Market
• Conclusion
3. About the Company
April 1st,1976 - Founded
January 3rd,1977 – Incorporated and is now called as
Apple Inc.
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO – Tim Cook
Industry - Computer software, hardware and electronics.
4. Sales & Revenue
Sold 125 Million iphones in 2012
Apple Made $156.5 Billion in 2012
Firm made the profit of $41.66 billion in the year
2012
Total Cash Reserves-$137.1 billion
5. There are 27 million smartphone users
in urban India: Nielsen survey
• Mobile Phone users in india-India is considered to be one of the
fastest growing mobile markets with around 900 million mobile
phone users, according to TRAI (Telecom Regulatory Authority of
India)
• Growth- The smartphone market in the country surged by 17 per
cent
• Usage Pattern Of Smartphone Users-22 million people use their
smartphones for social networking, 24 million use it for online
searching, 21 million for looking up app stores and 19 million each
use these devices for chatting and mailing, respectively.
• Around 16 million users view streaming videos; another 16 million
use smartphones for maps and navigation while 8 million each use it
for banking & finance, travel, shopping and accessing Web portals.
6. Why Apple iPhone is a failure in
India?
• Pricing Strategy-India is a price sensitive market.
• Lack of Promotion & Advertising for indian
consumers- Apple didn’t run any of its own campaigns
in India.
• Ineffective Distribution model-In India apple has
only 2 distribution agency ie Redington and Ingram
Micro
• Retail Stores-Apple has no official, self-owned retail
stores in India all of them are the mixture of official
and unofficial Resellers .
7.
8. PRODUCT
•Iphone 2g(first
generation) was
launched on June 2007
and later comes the
next generation Iphone
that is 3g,3gs,4g,4gs and
•Finally comes Iphone 5
on Nov 2, 2012.
•Dimensions have also
been changed
throughout the years.
9. PRICE
• There is no doubt that pricing plays an
important role in any field or industry.
• Adopted Psychological Pricing
• EMI options to the customers
10.
11. Revised Price
Iphone 5 (In rupees) (In rupees) (In rupees)
MODEL OLD PRICE
REVISED
PRICE
SAVINGS
16GB 44,000 39,990 4010
32GB 54,000 49,990 4010
64GB 60,000 55,990 4010
12. PLACE
• Self owned retail outlets ie (tier I cities)-By having the
self owned retail outlets we can eliminate the
intermediaries.
• Franchise Retail Outlets-Opening franchise retail
outlets in tier II and Tier III cities, such that the
product is readily available to the potential customers
• Massive rollout at the leading retail chains (future
group,Vijay Sales,Next retail etc) -Again for the
availability purpose and also for the convenience to
the potential customers.
13. PROMOTIONS
• To offer Students discount
• A massive TV campaign should be planned before
launching the iphone.
• Create a Buzz everywhere-Both Online and offline
• Free Designer Cover with an iphone
15. STRENGHTHS WEAKNESSES
Well recognized ,product
differentiation, unique design, easy to
use product
Strong brand image, Brand stability
,High brand loyalty
Easy to Carry
ITUNES App for music and movies
lover
Strongest player in mobile apps
market More than (350,000 apps)
•High Price
•Limited Distribution Channels
•Product recalls, defects may harm
reputation and as significant warranty and
other expenses
SWOT ANALYSIS
16. Opportunities Threats
Strong growth in smartphone markets to
boost Apple’s revenues
Robust outlook for mobile advertising
market provides growth opportunity
Mobile advertising market is forecast to
reach approximately $25 billion by 2015
Increasing demand of online music and
other like cloud based services.
Rising popularity of
Google Android may
affect its market share
Very reliant on specific
suppliers and
component providers
Intense competition
Highly dependent on
consumer purchases
17. Strategies to Capture Market in
India
• Stronger Distribution Networks
• More number of retail stores for easy access
• Lowering the cost of products and maintaining the
same quality standard.
• Tie ups with all the leading ecommerce companies
(flipkart.com,jabong.com,amazon.com etc)
18. Conclusion
• It can be concluded that no company is big or
small in terms of capturing market or attracting
customers.
• If the marketing strategies are formulated and
executed properly then the company is bound to
earn profit.
• Therefore apple iphone has seen and understood
the flaw and have redesigned its marketing
strategies as per the current market trend and is
now expecting a boom in its sales particularly in
india.