Sony Corporation, established in 1945, is recognized as a pioneer in electronics, focusing on innovation and high-quality products. The company faces challenges such as declining consumer sales and price competition, but opportunities like partnerships with FIFA could enhance brand awareness. Recommendations for Sony include reviewing strategies, improving supply chains, and maintaining a focus on innovation to regain market leadership.

2. PREPARED BY:
• ADIL RASHEED
• JASIM RASHEED
• UMAR JAVED

3. • Founders Akio Morita and Masuro Ibuko
• Established in 1945 after World War II
• Built first tape recorder ,
called type-G
• Avail transistor technology in 1950

4. VISION AND MISSION
• Stress free environment for engineers
• To promote use of home electronic appliances
• Focusing on broadband networks
• To become world leading company in electronic
products

6. STRENGHTS
• Innovation
• High quality products
• Distribution network
• Pioneer of the market

7. WEAKNESS
• Sales decline in consumer market over the past
few years
• Price competition
• Over confidence on there products

8. OPPORTUNITIY
• Partnership with FIFA for world cup 2010 and
2014
• That’s why it will increase brand awareness

9. THREATS
• Increasing price of raw material
• Intense competition
• Economic down turn in the world

10. MANAGEMENT FUNCTIONS

11. PLANNING
• Goals of Sony corporation.
• Objective
• Decide course of action.
• Future planning.

12. ORGANIZING
• Resources
• Decision making
• Motivation
• Maintains

13. LEADING
The process of influencing others to
engage in the work behaviors to reach
organizational goals.
•What makes Sony unique?
•Motto (Make dot. Believe)
•Sony Training Institute.
•Salaries and bounces etc.
•Joint venture

14. CONTROLLING:
Controlling is the task of ensuring
that the activates are producing the
desire result.
•Take corrective actions.
•Compare performance with the
standards
•Measure actual performance
•Establish standards to measure
performance.

15. Conclusion:
While studying all about sony company
through out the semester we came to the
conclusion that, that sony is the pioneer of
electronics all over the world.
Before 2006 sony was one of the leading
company in the world.
Still sony is investing a lot on its research
and development and that’s why sony has
many innovative products.

16. Recommendations:
•Review of strategies.
•Improve its supply chain.
•Improve its management.
•Should observe competitor strategies
along with its own innovation.
•Should never compromise on its quality.
•Sony should review its strategy so that it
could again be a market leader. Sony
should focus on innovation to compete in
the market.

17. References:
• http://www.sony.co.jp/en/SonyInfo/IR/
• http://www.supplychainquarterly.com
• http://www.scribd.com:http://www.scribd.com/doc/22397054/
15956049-Sony
• Sony Global (2010)-
• Sony Cooperation .
• Retrieved from Sony cooperation Sony Cooperation. (2009).