SONY SWOT AND POLCA
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SONY SWOT AND POLCA
- 2. PREPARED BY: • ADIL RASHEED • JASIM RASHEED • UMAR JAVED
- 3. • Founders Akio Morita and Masuro Ibuko • Established in 1945 after World War II • Built first tape recorder , called type-G • Avail transistor technology in 1950
- 4. VISION AND MISSION • Stress free environment for engineers • To promote use of home electronic appliances • Focusing on broadband networks • To become world leading company in electronic products
- 6. STRENGHTS • Innovation • High quality products • Distribution network • Pioneer of the market
- 7. WEAKNESS • Sales decline in consumer market over the past few years • Price competition • Over confidence on there products
- 8. OPPORTUNITIY • Partnership with FIFA for world cup 2010 and 2014 • That’s why it will increase brand awareness
- 9. THREATS • Increasing price of raw material • Intense competition • Economic down turn in the world
- 11. PLANNING • Goals of Sony corporation. • Objective • Decide course of action. • Future planning.
- 12. ORGANIZING • Resources • Decision making • Motivation • Maintains
- 13. LEADING The process of influencing others to engage in the work behaviors to reach organizational goals. •What makes Sony unique? •Motto (Make dot. Believe) •Sony Training Institute. •Salaries and bounces etc. •Joint venture
- 14. CONTROLLING: Controlling is the task of ensuring that the activates are producing the desire result. •Take corrective actions. •Compare performance with the standards •Measure actual performance •Establish standards to measure performance.
- 15. Conclusion: While studying all about sony company through out the semester we came to the conclusion that, that sony is the pioneer of electronics all over the world. Before 2006 sony was one of the leading company in the world. Still sony is investing a lot on its research and development and that’s why sony has many innovative products.
- 16. Recommendations: •Review of strategies. •Improve its supply chain. •Improve its management. •Should observe competitor strategies along with its own innovation. •Should never compromise on its quality. •Sony should review its strategy so that it could again be a market leader. Sony should focus on innovation to compete in the market.
- 17. References: • http://www.sony.co.jp/en/SonyInfo/IR/ • http://www.supplychainquarterly.com • http://www.scribd.com:http://www.scribd.com/doc/22397054/ 15956049-Sony • Sony Global (2010)- • Sony Cooperation . • Retrieved from Sony cooperation Sony Cooperation. (2009).