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Similar to Samsung: Inspire the world, Create the future
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Samsung: Inspire the world, Create the future
- 1. Create the Future Inspire the World samsung.com
- 2. Agenda 1. About Samsung. 2. Transformation from follower to leader. 3. Product Life Cycle. 4. Marketing in an economic downturn. 5. Advertising. 6. Case study. wallpapers.com
- 3. •Korean consumer electronics giant •Founded by Lee Byung-Chul in 1938 as a Trading company samsung.com
- 4. Diversified into areas including •Food processing •Textiles •Insurance •Securities. Electronics industry: late 1960s Construction and shipbuilding industries: mid- 1970s samsung.com
- 5. Samsung's construction division built the Burj Khalifa, which is the tallest building in the world.
- 6. Popularized PDA phones First cell phone with MP3 player First Blu-Ray disc player samsung.com
- 7. samsung.com
- 8. Transformation from follower to leader michaelhyatt.com
- 9. Initial Strategies Focused on Volume and Market dominance rather than profitability
- 10. During Asian financial crisis in 1997, Samsung took different approach. •It cut costs •Reemphasized product quality and manufacturing flexibility. compfight.com
- 11. Innovation distinguishes between a leader and a follower. -Steve Jobs Samsung invested heavily in Innovation. Focused on Memory-chip business. samsung.com
- 12. Highly invested into R&D during 2000s, budgeting $40 billion for 2005-10. Increased digital convergence.
- 13. PARTNERSHIP WITH SONY To create a $2 billion state-of- art LCD factory. Agreement to share 24,000 patents for components and production processes.
- 14. Samsung’s Success: Product Innovation Aggressive Brand Building Spent over $7 billion in marketing. Sponsored six Olympics.
- 15. Ran several global ad campaigns themed “Imagine”, “Quietly brilliant” and “YOU”. Included brand messages “technology”, ”design” and “sensation”. Investmentu.com
- 16. Nokia was the undisputed leader in the mobile market by huge margin. Samsung was behind the Market leader, Nokia, until the emergence of Smart phones by Apple.
- 17. coachmunro.com
- 18. Focused on Growing Technology such as Smart Phones Partnered with Google’s Android software Green partnership with Microsoft to create energy efficient computers. 7-themes.com
- 19. Samsung Electronics has 370,000 employees worldwide. (Apple has 80,000. Microsoft has 97,106. GE has 305,000.) Pays 14.5 billion won, or $12 billion for the employeessamsung.com
- 20. Samsung accounts for 17 percent of Korea's Gross Domestic Product Samsung's net sales for 2011 were $247 billion. Samsung's electronics division sales were $179 billion. In 2011, Apple did $127.8 billion in sales. 7-themes.com
- 21. Samsung Electronics' profit last quarter was $8.27 billion, much of it from smart phones. For comparison, Google's operating profit last quarter was $3.4 billion.
- 22. Samsung spent over $4 billion in advertising last year, plus an additional $5 billion in marketing. Its ad budget dwarfs everyone else.
- 24. STAGES TIME DURATION Introduction 1960-2006 Growth 2006-2011 Maturity 2011-till date
- 26. •Slashed profit margins •Decreased Production •Cut inventories Investmentu.com
- 27. Advertising: Provide the public with accurate through fair and high-quality advertisements, thus helping customers with their buying decisions. samsung.com
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- 30. samsung.com
- 31. •Innovation •Focused on volume and market domination •Used different strategies during recession •Great investment in R&D 7-themes.com
- 32. samsung.com
- 33. Samsung is the global leader in flat- panel TVs and memory chips and number 2 in mobile phones It has reached $110 billion in 2008 and $247 billion in 2011 in sales. So, definitely it is possible to reach $400 billion in sales by 2020 compfight.com
- 34. Summary 1. About Samsung 2. Transformation from follower to leader 3. Product Life Cycle 4. Marketing in an economic downturn 5. Advertising 6. Case study samsung.com
- 35. Disclaimer Created by V. Nivetha, PSG Tech during an internship by Prof. Sameer Mathur, IIM Luck now samsung.com