Penggunaan bahasa yang bersopan santun perlu dititikberatkan kerana semakin ramai rakyat Malaysia sekarang kurang menghormati perasaan orang lain. Ini juga salah satu punca menyebabkan ramai yang menghadapi masalah stress.
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Penggunaan bahasa yang bersopan santun perlu dititikberatkan kerana semakin ramai rakyat Malaysia sekarang kurang menghormati perasaan orang lain. Ini juga salah satu punca menyebabkan ramai yang menghadapi masalah stress.
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Product Life Cycle & Marketing Strategy of Colgate, Dairy Milk and Samsung 3D tvRajat Gandhi
This Presentation is about the marketing strategy & PLC i.e Product Life Cycle of FMCG products like Colgate & Dairy Milk and a consumer durable good i.e Samsung 3D TV.
SAMSUNG LCD TELEVISION - DISTRIBUTION CHANNEL RELATIONSHIP AND MARKET SHARE A...1990prabhjot
# PRIMARY OBJECTIVES
The primary objective of the study is to analyse the market share and understand the distribution channel relationship with reference to SAMSUNG ELECTRONICS INDIA PVT LTD.
# SECONDARY OBJECTIVES
To find out the counter share of SAMSUNG LCD TVs.
To find out the counter size of the dealer as well as the different brands kept by different dealers.
To record who are the major players of LCD TVs.
To find out the largest selling model among all the segments.
To know whether the dealer is aware of current pricelist.
To find out whether the dealer is having brochure of the product.
To know the benefits a dealer wants so that he is satisfied by selling the products.
During this talk, I shared some insights on how we in the Product Lifecycle team use the Global Product Lifecycle to provide a lens into Product Strategy. This enables us to take a look closer into products in the portfolio and make decisions based upon Core, Adjacent and Transformational strategic decisions. At the practices level I also shared how Agile, Lean and Lean Startup are built into the product development practices and form the engine of product development.
Behind the product lifecycle I also shared how we are developing a strategic knowledge network across the organisation to empower the enabling functions to work together and contribute to the product lifecycle. This is a direct systems thinking strategy, utilising the specialists skills to surfacing a network of key partners and individuals. Through this network we are able to increase the organisational capabilities to innovate, share knowledge and reduce waste. All of this supports the open source structure we are applying in portfolio governance to truly embrace a learning organisation.
Marketing strategies for introduction and growth stagekdore
Marketing strategies is a long-term course of action designed to optimeze allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
Pakistan tobacco Industry outlook in financial analysisZeeshan Azam
This report gives idea to students to understand the comparison of companies in their financial analysis for the specific period of time and this report is especially for Tobacco Industry in Pakistan.
Project Report Final Coca-Cola Internal AnalysisZeeshan Azam
This project report is all about Coca-Cola Beverages Pakistan Limited and including the factors of Marketing tools and techniques which are established in the Company.
Banking Industry of Pakistan-Outlook on Reputational RiskZeeshan Azam
This explanatory report consists full fledge material and matters that are directly and indirectly linked with the Reputational Risk that are associated with Pakistan's context
Burger King performance in Pakistan-Narketing related strategiesZeeshan Azam
This effortful project has been completed after supportive roles from many people. I would like to express my gratitude to my instructor, colleagues and organization personnel to help me to work on this project. This project would not have been completed without their kind support.
I am highly thankful to the Burger King officials for helping me out in searching the desired data and ideas to make this project. Especially, I would like to pay my gratitude to the Manager at Burger King, MM Alam Road Lahore-Mr Amir Mehboob. He supported me in collecting data, performing searches and helped me to understand the business ideas and strategies of the organizations.
I would like to express my special gratitude and thanks to organization persons for giving me such attention and time. My appreciations also go to my colleague in developing the project and people who have been willingly helping me out with their abilities.
This project would not have completed without the supervisor. I am grateful for the unconditional support from Miss Samra Ayub for being such a kind person. She supported me in various aspects of the project and this report is a result of collaborative efforts from all of the supporters.
Air Pollution Prevention Management in Pakistan - Environmental SciencesZeeshan Azam
The presentation is all about environmental sciences. Pollution and its different types are provided and specially Air pollution has been discussed thoroughly.
Human Resource Management and Human Resource DevelopmentZeeshan Azam
This presentation has been made in collaboration with other fellows to make the role of HRM and HRD along with the training & Development role in the organizations.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
4. Table of Contents
• Brand and product of our choice
• Marketing strategy and Marketing Mix
• Marketing Environment
• Competing brands
• Characteristics affecting consumer behavior
• Buyer decision process
• Market Segmentation and Type of the product category
• Lifecycle of the brand w.r.t product
• Product attributes with other Variance
• Price decision and Strategy
• Nature of marketing channel, factors for designing and challenges the company faces
• Promotion mix of the brand and IMC
• Sales promotions
• 1P of marketing mix which should change
• Campaigns and ATL & BTL strategies
• Interview questions
5. About the Product and Brand
• Samsung is a South Korean Multinational Electronics Company
• They employ 236,000 people across 79 countries with
• Annual sales of US $187 billion.
• Mr. John Park, Managing Director of Samsung EC Pakistan Pvt. Ltd.
• Smart TV is the product of our choice. Smart Thinking, Simple Living
• It has latest features of Motion Control, Face Recognition and Voice Control
• Smart Interactions
• The producer of the Samsung Smart TV is the Samsung Company
• Assembled and distributed by Orient Group of Companies Pakistan.
• More Multimedia contents
6. Marketing strategy and Marketing Mix
• The pricing of the product
• Placement of the product
• Distribution of the product
• The market segmentation
Marketing Mix of the brand
• Product Customer Solution
• Price Customer Cost
• Place Convenience
• Promotion Communication
7. Marketing Environment
Company’s Micro Environment includes
• Suppliers
• Different Departments of company (HR, Marketing, Production, Sales etc.)
• Marketing intermediaries (resellers of the products)
• Competitors
Company’s Macro Environment includes
• Demography
• Economic Environment
• The technological environment
• The political environment
8. Major Competitors of the Selected Product
• Sony: is a good competitor due to its brand loyalty and its market
value for its products
• LG: LG is now a days making efforts and trying to have a competition
in the market.
• Toshiba: Moving towards the latest technology in LED TVs
• Panasonic: Creating new ideas in LED
9. Characteristics affecting consumer behavior
• Culture: Moving from TV Monitor screen LCD screen LED TV
• Social aspect: Family environment, Social communications
• Personal factors: Lifestyle, Salaries, status
• Psychological: Motivation, Perception and Learning
10. Buyer decision process
• Need Recognition: Need of the defined product which is having new
technology with latest features
• Information Search: to search information for the product using
internet, social media, Newspapers, TV campaigns, Catalogues, Electronic
market.
• Evaluating of Alternatives: The buyer finds the alternative brands and their
offerings relative to the selected category
• Purchase Decision: Deciding the brand of choice, the buyer decides to buy
the chosen brand of Smart TV.
• Post purchase behavior: Some backup services from the
company, warranty claims of 1 year up to 7 years in case of Smart TV.
11. Market Segmentation and Type of the product
category
• LCD TVs Liquid is being used in it, this technology have become older.
• LED TVs Diodes are used instead of Liquid, it is latest to LCD.
• Plasma TVs Gases are used in this technology and it is the latest technology
The type of your product
• Type of our product is specialty
• Not everyone can afford it so
• Latest technology in LED and TV world
• Two or more brands of choices in this category
12. Life cycle stage of your brand and its
corresponding strategy
• The life cycle stage of our brand is growth stage and moving towards
the maturity
• Company is making efforts to make the product to the Maturity Level
• The company has to maintain the Smart TV as a Star product of
Samsung to move it towards Maturity level
• Samsung allocated 60 to 65% of the market share on this product
13. Product attributes with other Variance
• There are some variances offered by the company
in the Smart TVs
• We can identify the Smart TV by the “Series”
offered by the Samsung
• Series4, Series5, Series6, Series7 and Series 8 with
some variances in
Quality, Style, Processing, material etc.
• The latest one is Series 8 which have all the
features in a perfect way
14. Price decision and Strategy
• Prices are different for Retailer and for the End Consumer
• Customers are becoming more price sensitive so they want a good
quality product in low or in a reasonable price
• Captive Product Pricing strategy with Smart TV is the main product
• Samsung USB (for internet) which is compulsory for the connectivity.
Home Theatre system is a part of sound entertainment
• 3D glasses are also used for 3D Movies.
• The prices of these accessories are kept relatively high than other
brands
• The accessories and main product of the Same Brand.
15. Nature of marketing channel
• The company first manufactures the product, then they sell out to the
authorized dealers and the Dealer sell out the products to the end
consumers
Challenges the company faces in managing channel members
There are some challenges that company has to focus
• to manage its own Cargo services
• delivery service to make quick and delivery of the products
• to see whether its channel members are working efficiently or not.
16. Factors by Designing market Channel
• Sale Through ( Sales to the end consumers)
• Sale Out (Sales To the retailer)
Manufacturer (company) == Authorized Dealers
Manufacturer === whole seller/ dealer == Consumer
17. Promotion mix for the brand
• Promotion mix of our brand/product is define bye the two processes
ATL and BTL
• ATL (above the line): promotional activity done by the company
through mass media such as radio, TV, print media, etc.
• BTL (below the line): promotional activity used by the marketer to
target specific market or exhibition in any store or Mall
18. The concept of IMC
• This is basically the concept of integration between ATL and BTL
strategies.
• Marketers communicate with customers
to giving values and promote the product
• Marketers using both the process ATL & BTL
ATL + BTL
TTL
19. Sales promotions
• The company advertises its products by using any type of media
which includes: newspaper, TV channels, Flyers, Internet etc.
• In any outlet of Samsung, we see that a trained staff is there which is
promoting the Samsung products
• Explaining the range with its features and its prices displayed
• The company communicates to the customers to create awareness of
the product and its specifications
20. 1P of marketing mix which should change
According to the company, the company does not need to have a
change in any one P of marketing mix.
REASON: According to the company,
The company have perfectly followed all the 4P`s of marketing mix to
attain highest position in Smart TV (LED) among all the other brands
(competitors). And the company have created good liability and market
Place,
21. Campaigns
TV campaigns and all other campaigns are used by the company to
promote its brand and its product
• TV campaigns are the major source to promote a product, media to
play company’s ads in prime time
• print media is also used for promotion, companies give flyers and
brochures to update the people
• Samsung also promotes the products on social media campaigns
there many peoples in the world using face book, yahoo ,twitter etc.
• All these campaigns can increase company products demand and
company can achieve very much profits
22. ATL and BTL strategies
• ATL strategy, the company advertises in Magazines and Newspapers
(Herald, Times and Tribune etc.), TV advertisements and other mass media. The
company has to pay for its advertisements in ATL strategy.
• BTL strategy, the company takes parts in exhibitions (expo center). In this
strategy, the company does not have to pay (like in ATL).
• Sometimes, the company works in TTL (through the line) strategy for the
advertisements. In TTL strategy, the company uses the mixture of ATL and BTL.
Samsung sometimes offer small gifts on the purchase of product (t-shirts, key rings
and clock) on which they have printed their Brand Logo.
23. Interview questions
The most running brand in the category:
• Samsung is the most running brand in the category of LED TV and Smart TV
The position of the brand :
• It is on the top position among all the brands of the category due to its new offering and latest technology
New Competitors:
• Chinese companies “Chang Hong” and “Eco Star” are the new competitors due to lesser price and suitable
offerings.
Any response towards the New Campaign of the brand:
• Samsung, one of the most successful manufacturers of connected or smart TVs, is to launch its campaigns in
Pakistan As well.
Samsung to increase market share in Pakistan to 50% by end of 2013
Effects on the consumer interest in the product:
• The sales of the Samsung products have increased in the market of Smart TVs and LEDs. And consumers are
interested to have new and different thing for their entertainment.
24. Different Outlets which we visited
• We visited A class stores and B class stores but our product is not
found in C class stores.
The stores include:
• A class Stores: Samsung outlets, Metro Cash & Carry (brand shop)
Thokar.
• B Class stores: Afzal Electronics, Madina Electronics, Arshad
Electronics, Lahore Center (Abid Market)
• LCD World (Hall Road)
• Radio and TV Center (Liberty Market)
25. Concluding Remarks
At the end of this report, we conclude that Samsung is a company
which moves to the new innovations in the field of electronics. This
company has highly customer acceptance. And everyone knows about
the brand. Samsung mostly offers the Quality and latest upcoming
gadgets, through which they get customer satisfaction and create value
for the products. The company has high market share and have better
opportunities to prove something new for the customers.
