Samsung Electronics Co., Ltd is a South Korean multinational electronics company and the world's second largest information technology company by revenue. It was founded in 1969 and is now a global leader in semiconductors, displays, mobile devices, and home appliances. Samsung has assembly plants in 80 countries, employs over 370,000 people, and generated over $201 billion in revenue in 2020. It aims to target both high and low income consumers with a variety of products at different price points.