Sony Vs Samsung

1. Created By:-
Ravindra Singh Gohil
MBA IIIrd Semester
Reg. No. A8754977

3. • Companies that design, manufacture, and/or
distribute electronic devices and equipment
including semiconductors; semiconductor materials
and production machinery; test, measurement, and
inspection equipment; scientific and technical
instruments; and electrical and electronic
components such as connectors and display
devices. Also includes contract electronics
manufacturers

4. • In 2006 the UK electronics industry made £47.5 billion in turnover (source:
Department for Business, Innovation & Skills (BIS)). Judging by turnover and
number of design houses, over 40 per cent of Europe's independent electronic
design community works in the UK (source: Future Horizons and EIGT).
• There are around 10,000 electronics enterprises in the UK, employing around
211,000 people, most of which are small companies. The electronics and IT
services sectors together account for approximately 4 per cent of the UK's gross
domestic product and employ around a million people, but their real impact is wider
as they are closely linked with other sectors (source: BIS).
• Electronics is a wide-ranging industry, with its traditional markets changing as it
moves into other sectors. The UK has particular strengths in electronic chip design
across a wide spectrum of disciplines, which is recognized globally, and has
successfully focused on software and design innovation. As of 2006, the UK invests
1.9 per cent of its Gross Domestic Product in software (source: Office for National
Statistics, "Economic Trends", 2006.)

5. • machinery components, e.g. microprocessors
• telecommunications equipment
• consumer electronics
• medical equipment
• instrumentation
• process control - used in engineering and statistics
• optical and photographic equipment
• electronic systems design
• photonics, e.g. optical technologies, lasers and
laser processing equipment and lighting

6. • The global electronics market has been estimated at $2 trillion each year.
Semiconductors alone account for $275 billion revenue worldwide, with annual
growth forecast of between 6 per cent and 8 per cent (source: BIS, 2008). The
strongest markets for export opportunities are:
• Canada
• Taiwan
• Japan
• USA
• Switzerland
• In terms of import opportunities, the UK is the leading market in digital TV,
with 85 per cent of British homes having access to digital services. The
strongest markets for export opportunities for broadcast technology are:
• USA
• Australia
• Europe

7. • In India, the demand of video products, such as color
televisions (CTVs), VCD/DVD players, and set-top boxes
account for 90% of the consumer electronic market.
Easy availability of finance is an important factor driving
growth for consumer electronics market. Some companies
are also taking advantage of this factor by teaming up with
banks to offer attractive loan schemes to consumers.
According to isuppli projects (India market intelligent
service), consumer electronics industry in India is growing
at a compounded annual growth rate (CAGR) of 11%.

8. Company Country of
Origin
Rank FY06 Net Sales
($ million)
FY06 Sales
Growth
Altria US 1 101,407 3.6
Hewlett-Packard US 2 91,658 5.7
Samsung Electronics South Korea 3 90,551 5.9
Nestle SA Switzerland 4 78,625 8.1
Matsushita Electric
Industrial Co., Ltd
Japan 5 77,966 2.4
Procter & Gamble
Company
US 6 76,476 12.1
Sony Corporation Japan 7 64,777 13.1
Toshiba Corporation Japan 8 60,916 12.2
Dell Inc. US 9 57,095 2.1
Nokia Corporation Finland 10 51,657 20.3

10. • Sony Corporation (commonly referred to as
Sony) is a multinational conglomerate
corporation headquartered in Minato, Tokyo,
Japan, and one of the world's largest media
conglomerates with revenue exceeding ¥ 7.730.0
trillion, or $78.88 billion U.S. (FY2008). Sony is
one of the leading manufacturers of electronics,
video, communications, video game consoles,
and information technology products for the
consumer and professional markets. Its name is
derived from sonus, the Latin word for sound.

11. • Revenue▼¥ 7.730 trillion ($78.877 billion U.S.
(Fiscal Year Ended 31 March 2009)
• Operating income▼ ¥ −227.8 billion
• Net income ▼ ¥ −98.9 billion
• Total assets▲ US$ 230.5Billion (2009)
• Total equity ▲ US$ 50 Billion (2009)
• Employees 180,500 (as of March 2008)

12. • Image Sensor
• CCD Camera System
• LCD/Peripheral IC
• TV/Display
• RF Device
• Optical Disc
• Digital Audio
• Magnetic Record(FDD/HDD/Other)
• Mobile Communication
• A/D, D/A Converter
• Optical Communication
• Laser Diode
• Microcomputer

13. • BRAVIA is a Sony brand used to market its high-
definition LCD televisions, projection TVs and front
projectors, along with its home cinema range under
the sub-brand BRAVIA Theatre. The BRAVIA name is an
acronym of "Best Resolution Audio Visual Integrated
Architecture". All Sony high-definition flat-panel LCD
televisions in North America have carried the BRAVIA
logo since 2005. The name BRAVIA replaces the "LCD
WEGA" brand name which Sony used for their LCD TVs
until Summer 2005 (early promotional photos exist of
the first BRAVIA TVs still bearing the WEGA moniker).

14. The BRAVIA brand uses the slogan "Color like.no.other".

15.  Sony is aiming to grab bag the top slot in LCDs above the 32-inch screen
size and is targeting digital camera segment priced upwards of Rs10,000.
 The company has identified LCD, digital cameras, handy cams and laptops
to achieve 30 per cent growth in the country.
 The company is targeting the value market segment on the back of
introducing technologically advanced products and customer service.
 Following its promotion in the recently concluded cricket world cup, it
plans to aggressively promote Bravia LCDs in India.
 Sony has also launched high definition handy cams and Cyber Shot models
in the premium range.
 The company has a 50 per cent share of the global handy cam market and is
targeting to sell 3 lakh pieces this year in India. The company has a 30 per
cent share in the Indian digital camera market, estimated at 1 million units.
 As a part of its retail expansion, Sony plans to open about 350 Sony World
and Sony exclusive showrooms in India. Currently it has about 100 Sony
World outlets and 150 exclusive Sony showrooms.

16. • Samsung Electronics is the world's largest electronics company,
headquartered in Yeongtong-gu, Suwon, South Korea. It is the
largest South Korean company and the flagship subsidiary of the
Samsung Group.
• Samsung Electronics is the global market leader in more than 60
products, including semiconductors such as DRAM, SDRAM, flash
memory and hard drives, digital displays such as LCD displays,
plasma displays and OLED displays, home electronics such as TVs,
DVD players, Blu-ray players, home cinema systems, set-top boxes
and projectors, mobile devices such as mobile phones, MP3 players,
digital cameras and camcorders, computing products such as
monitors, laptops, UMPCs, CD and DVD Drives, laser printers and
fax machines and home appliances such as refrigerators, washing
machines, microwaves, ovens, vacuum cleaners and air
conditioners.

17. Vision
• Samsung is guided by a singular vision: to lead the digital
convergence movement.
• We believe that through technology innovation today, we
will find the solutions we need to address the challenges of
tomorrow. From technology comes opportunity—for
businesses to grow, for citizens in emerging markets to
prosper by tapping into the digital economy, and for people
to invent new possibilities.
• It’s our aim to develop innovative technologies and efficient
processes that create new markets, enrich people’s lives
and continue to make Samsung a trusted market leader.
Mission
• Everything we do at Samsung is guided by our mission: to
be the best “digital-E-Company”.

19. Samsung Electronics focuses on four areas: Digital Media, Semiconductor,
Telecommunication Network, and LCD Digital Appliance. The main growing business areas
related to LCD+Digital Media+Semiconductor at 2006.
The Digital Media business area covers computer devices such as laptop computers and
laser printers; video displays such as televisions and computer monitors; and consumer
entertainment devices such as DVD players, MP3 players, digital camcorders, refrigerators,
air conditioners, air purifiers, washers, microwave ovens, and vacuum cleaners.
The Semiconductor business area includes semiconductor chips such as SDRAM, SRAM,
NAND flash memory; smart cards; Mobile Application Processors; Mobile TV receivers; RF
Transceivers; CMOS Image Sensors, Smart Card IC, MP3 IC, DVD/BD/HD-DVD Player SOC
and multi-chip package (MCP); and storage devices such as optical disc drives and hard disk
drives.
The Telecommunication Network business area includes multi-service DSLAMs and fax
machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called
Mobile Intelligent Terminals (MITs); and satellite receivers.
The LCD business area focuses on TFT-LCD panels for laptops, monitors, and televisions.

23. Samsung's worldwide LCD TV shipments for Q2 amounted 57 lakh units, up
605,956 from 51 lakh in Q1 09, the largest unit increase of all LCD TV brands
during the quarter. The 12 per cent growth gave Samsung a market share of 18.5
per cent."
Worldwide shipments of LCD TVs with LED backlights rose to 604,000 units in
Q2, up 75 per cent from 345,000 in the previous quarter. Shipments of such sets are
expected to rise by 170 per cent in Q3 and by another 20 per cent in Q4.
For all of 2009, shipments of LCD TVs with LED backlights are predicted to
reach 45 lakh units, up by more than a factor of 10 from 438,000 in 2008. By 2013,
shipments will rise to 9.88 crore, accounting for 42.5 per cent of the global LCD
TV market.
Global LCD TVs shipments rose to 3.07 crore units in Q2 09, up 14.1 per cent
from 2.69 crore in the first.