This document provides an overview of the consumer durables industry in India. It begins by defining consumer durables as durable goods that can last over 3 years, such as white goods, brown goods, and consumer electronics. It then discusses the top 5 emerging consumer electronics markets, with China and India as the leading countries. The document outlines the major players in the Indian consumer durables market and provides an analysis of the industry, highlighting growth drivers such as rising incomes and challenges such as new competition. Finally, it presents Porter's Five Forces model and a SWOT analysis of Dell as an example consumer durables company.

1. Consumer Durables
Presented by Rashmi K R

2. Plan of presentation
 Classification of goods
 Major players
 Indian consumer durables industry
 Key growth drivers
 Challenges
 Porter’s five force model
 SWOT Analysis of Dell

3. “Consumer durables are a category of consumer
products that do not have to be purchased frequently
because they are made to last for an extended period
of time (typically more than three years). They are also
called durable goods or durables”.
Examples

4. CONSUMER DURABLES
WHITE GOODS BROWN GOODS CONSUMER
ELECTRONICS
•Air conditioners
•Refrigerators
•Washing machine
•Sewing machine
•Watches and
clocks
•Cleaning
equipment
•Other domestic
appliances
•Microwave oven
•Cooking range
•Chimneys
•Mixers
•Grinders
•Electronic fans
•Irons
• Tvs
•Audio-video
systems
•Electronic
accessories
•Personal
computers
•Mobile phones
•Digital cameras
•Dvds
•Camcorders

5. Top 5 Emerging Nations
(Consumer Electronics)
1. CHINA
2. INDIA
3. BRAZIL
4. MEXICO
5. SOUTH AFRICA
 The Top 5 Emerging countries contributed $37.6 billion to the
global consumer electronics industry
 China is the leading country among the Top 5 emerging nations,
with market revenues up to $21.6 billion

6. KEY INDIAN CONSUMER DURABLES
PLAYERS

7. Key players in India
 Titan
 Whirlpool
 Symphony
 Blue star
 Rajesh exports
 Pc jewelers
 Videocon industries
 Bajaj electricals
 VIP industries

8. Indian consumer durable
industry
Urban
Rural
65%
Urban and rural
market growing at
the rate of 15%
on average
35%

9. Industry analysis
• India fifth largest consumer durable Market
• Market is expected to reach US $12.5 billion by FY
15 from US $7.3 billion in FY 12.
• Urban growth driven by new technology innovative
products
• Rural market has recently shown a 30% growth rate
in demand for home appliances
• Demand likely to rise in the coming years-
Government of India Investment in rural
electrification

12. Key Growth Drivers
 Rise in disposable income
 Availability of new and innovative
products
 Pricing of the products
 Rise in the share of organized retail
 Innovative advertising and brand
promotion
 Festive season sales

13. Challenges
 Threat from new entrants, especially
global companies
 Rivalry and competition
 Potential market remaining yet untapped
 Threats from substitute products
 Availability of choice

14. Porter’s five force model

15. PRODUCT ANALYSIS
 THREAT OF NEW ENTRANTS
Most current players are global players• New entrants will need to
invest in brand, technology, distribution
 CUSTOMER POWER
Multitude of brands across price points — wide variety of choice
for customers
 SUPPLIER POWER
Indigenous supply base limited — most raw materials are imported
 COMPETITIVE RIVALRY
Number of well-established players; several new players entering
Good technological capability
 THREAT OF SUBSTITUTES
Unbranded products and cheaper imports could enter the market

16. SWOT Analysis of DELL
Name Dell Inc.
Industries served Computer hardware
Computer software
IT Consulting
IT Service
Geographic area served Worldwide
USP Customization of products as per
customer
Slogan Power to do More, Yours is here
Main competitors Apple
Samsung
Lenovo
Hewlett-Packard
Sony
Toshiba
Acer

17. STP
SEGMENT
Home Users, Governmental
institutions, Large Corporate and
Students
TARGET
Fortune 500 companies, Small and
medium size enterprises, Public
Sector Divisions, Students and home
makers who need systems for their
daily work
POSITIONING Customer’s choice and customer’s
tailored service provider

18. Brand name valued at $7.5 billion
Product customization
Environmental record
Competency in mergers and acquisitions
Direct selling business model
Commodity (computer hardware) products
Poor customer services
Low investments in R&D
Weak patents portfolio
Too few retail locations
Low differentiation
Expand services and enterprise solutions
businesses
Obtain more patents through acquisitions
Strengthen their presence in emerging
markets
Tablet market growth
Growing demand for smart phones and
tablets
Profit margin decline on hardware products
Slowing growth rate of the laptops market
Intense competition
SWOT
ANALYSIS