Consumer durables
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This document provides an overview of the consumer durables industry in India. It begins by defining consumer durables as durable goods that can last over 3 years, such as white goods, brown goods, and consumer electronics. It then discusses the top 5 emerging consumer electronics markets, with China and India as the leading countries. The document outlines the major players in the Indian consumer durables market and provides an analysis of the industry, highlighting growth drivers such as rising incomes and challenges such as new competition. Finally, it presents Porter's Five Forces model and a SWOT analysis of Dell as an example consumer durables company.
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Analysis of consumer durable industry
The consumer durables industry in India consists of durable goods and appliances for domestic use. The government has increased liberalization and policies to boost the industry, which was valued at $9.7 billion in 2015 and is expected to grow to $20.6 billion by 2020 and become the fifth largest in the world by 2025. The industry experiences competitive rivalry due to continuous innovation and other factors like increased bargaining power of customers.
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Consumer Durables
The document summarizes India's consumer durables market. It discusses that consumer durables have a lifespan of at least 3 years and are hard goods. It then outlines key segments of India's consumer durables market and notes it has grown at around 10% annually, with rural markets growing faster. Major drivers of growth are increasing incomes, availability of financing, and organized retail expansion. The top categories by volume are refrigerators, ACs, washing machines, and mobile phones. The industry provides jobs and improves quality of life but faces challenges around manufacturing quality, after-sales service, and developing rural markets.
5 consumer durables
The document discusses the Indian consumer durables industry. It notes that the industry size is Rs. 350 billion and is dominated by categories like white goods, brown goods, and consumer electronics. It is dominated by Korean majors like LG and Samsung. The document further describes the different categories and products within white goods, brown goods, and consumer electronics. It provides market sizes and growth rates for various products. It also lists key drivers of growth in the industry as well as opportunities and threats.
Godrej
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Consumer durables-industry
This document provides an overview of India's consumer durable industry. It discusses the growth of India's consumer market driven by rising incomes and access to financing. It outlines the various consumer classes in India and projections that the middle class will grow significantly. It also provides details on the major players in the industry, including their market shares, and the policies and regulations supporting the industry. The key points are:
- India's consumer durable market has grown significantly with rising incomes and easy financing. The middle class is projected to increase from 50 million to over 500 million people by 2025.
- Major players like Samsung, LG, and Whirlpool dominate various product categories like refrigerators and ACs.
- Government policies
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Analysis of consumer durable industry
The consumer durables industry in India consists of durable goods and appliances for domestic use. The government has increased liberalization and policies to boost the industry, which was valued at $9.7 billion in 2015 and is expected to grow to $20.6 billion by 2020 and become the fifth largest in the world by 2025. The industry experiences competitive rivalry due to continuous innovation and other factors like increased bargaining power of customers.
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PEST ANALYSIS OF CONSUMER DURABLES SECTOR
Consumer Durables
The document summarizes India's consumer durables market. It discusses that consumer durables have a lifespan of at least 3 years and are hard goods. It then outlines key segments of India's consumer durables market and notes it has grown at around 10% annually, with rural markets growing faster. Major drivers of growth are increasing incomes, availability of financing, and organized retail expansion. The top categories by volume are refrigerators, ACs, washing machines, and mobile phones. The industry provides jobs and improves quality of life but faces challenges around manufacturing quality, after-sales service, and developing rural markets.
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The document discusses the Indian consumer durables industry. It notes that the industry size is Rs. 350 billion and is dominated by categories like white goods, brown goods, and consumer electronics. It is dominated by Korean majors like LG and Samsung. The document further describes the different categories and products within white goods, brown goods, and consumer electronics. It provides market sizes and growth rates for various products. It also lists key drivers of growth in the industry as well as opportunities and threats.
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Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company and subsidiary of the Godrej Group. It produces soap, hair colorants, household insecticides, and laundry detergents. GCPL segments its markets based on demographics, psychographics, behaviors, and geography. It targets both urban and rural Indian consumers through a large distribution network. GCPL positions its brands based on attributes, user benefits, competitors, quality, and price. Recent trends include focusing on research and development to create new products, standardize testing methods, and find alternative raw materials based on consumer feedback.
Consumer durables-industry
This document provides an overview of India's consumer durable industry. It discusses the growth of India's consumer market driven by rising incomes and access to financing. It outlines the various consumer classes in India and projections that the middle class will grow significantly. It also provides details on the major players in the industry, including their market shares, and the policies and regulations supporting the industry. The key points are:
- India's consumer durable market has grown significantly with rising incomes and easy financing. The middle class is projected to increase from 50 million to over 500 million people by 2025.
- Major players like Samsung, LG, and Whirlpool dominate various product categories like refrigerators and ACs.
- Government policies
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The consumer durable industry in India is growing rapidly, expected to post a CAGR of 15% over 2010-2015. Key segments include white goods (air conditioners, refrigerators), brown goods (fans, clocks), and consumer electronics (TVs, phones). The market is estimated to expand to $12.5 billion by 2015 from $7.3 billion in 2011, driven by growth in rural and semi-urban areas. Major players include Samsung, Whirlpool, LG, Godrej, and Sony. The government supports industry growth through initiatives to develop rural infrastructure and enhance access to credit for rural consumers. While opportunities exist due to rising incomes, challenges include high input costs, competition, and reliance on imports
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Consumer consumables are goods immediately consumed or that last less than 3 years, like food products. Five examples are listed. Consumer durables are goods that maintain utility over multiple uses, like electronics. Five durable good examples are provided, such as mobile phones and appliances. Product lining is offering related products for sale. Dominos, Pasta Treat and other brands are lined up against competitors.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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1. Search Engine Optimization (SEO)
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3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
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Free Website + Digital Marketing Services
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With Regards
Gokila digital marketer
Coimbatore
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- 1. Consumer Durables Presented by Rashmi K R
- 2. Plan of presentation Classification of goods Major players Indian consumer durables industry Key growth drivers Challenges Porter’s five force model SWOT Analysis of Dell
- 3. “Consumer durables are a category of consumer products that do not have to be purchased frequently because they are made to last for an extended period of time (typically more than three years). They are also called durable goods or durables”. Examples
- 4. CONSUMER DURABLES WHITE GOODS BROWN GOODS CONSUMER ELECTRONICS •Air conditioners •Refrigerators •Washing machine •Sewing machine •Watches and clocks •Cleaning equipment •Other domestic appliances •Microwave oven •Cooking range •Chimneys •Mixers •Grinders •Electronic fans •Irons • Tvs •Audio-video systems •Electronic accessories •Personal computers •Mobile phones •Digital cameras •Dvds •Camcorders
- 5. Top 5 Emerging Nations (Consumer Electronics) 1. CHINA 2. INDIA 3. BRAZIL 4. MEXICO 5. SOUTH AFRICA The Top 5 Emerging countries contributed $37.6 billion to the global consumer electronics industry China is the leading country among the Top 5 emerging nations, with market revenues up to $21.6 billion
- 6. KEY INDIAN CONSUMER DURABLES PLAYERS
- 7. Key players in India Titan Whirlpool Symphony Blue star Rajesh exports Pc jewelers Videocon industries Bajaj electricals VIP industries
- 8. Indian consumer durable industry Urban Rural 65% Urban and rural market growing at the rate of 15% on average 35%
- 9. Industry analysis • India fifth largest consumer durable Market • Market is expected to reach US $12.5 billion by FY 15 from US $7.3 billion in FY 12. • Urban growth driven by new technology innovative products • Rural market has recently shown a 30% growth rate in demand for home appliances • Demand likely to rise in the coming years- Government of India Investment in rural electrification
- 12. Key Growth Drivers Rise in disposable income Availability of new and innovative products Pricing of the products Rise in the share of organized retail Innovative advertising and brand promotion Festive season sales
- 13. Challenges Threat from new entrants, especially global companies Rivalry and competition Potential market remaining yet untapped Threats from substitute products Availability of choice
- 14. Porter’s five force model
- 15. PRODUCT ANALYSIS THREAT OF NEW ENTRANTS Most current players are global players• New entrants will need to invest in brand, technology, distribution CUSTOMER POWER Multitude of brands across price points — wide variety of choice for customers SUPPLIER POWER Indigenous supply base limited — most raw materials are imported COMPETITIVE RIVALRY Number of well-established players; several new players entering Good technological capability THREAT OF SUBSTITUTES Unbranded products and cheaper imports could enter the market
- 16. SWOT Analysis of DELL Name Dell Inc. Industries served Computer hardware Computer software IT Consulting IT Service Geographic area served Worldwide USP Customization of products as per customer Slogan Power to do More, Yours is here Main competitors Apple Samsung Lenovo Hewlett-Packard Sony Toshiba Acer
- 17. STP SEGMENT Home Users, Governmental institutions, Large Corporate and Students TARGET Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work POSITIONING Customer’s choice and customer’s tailored service provider
- 18. Brand name valued at $7.5 billion Product customization Environmental record Competency in mergers and acquisitions Direct selling business model Commodity (computer hardware) products Poor customer services Low investments in R&D Weak patents portfolio Too few retail locations Low differentiation Expand services and enterprise solutions businesses Obtain more patents through acquisitions Strengthen their presence in emerging markets Tablet market growth Growing demand for smart phones and tablets Profit margin decline on hardware products Slowing growth rate of the laptops market Intense competition SWOT ANALYSIS