Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of the Samsung Group. It is the world's largest information technology company, with assembly plants and sales networks in 88 countries. Samsung was previously known for manufacturing components for other companies but has since expanded into consumer markets with products like smartphones, tablets, and home appliances. Some of Samsung's key products include Galaxy smartphones, LED televisions, memory chips, and appliances like refrigerators and washing machines. The company aims to prioritize quality and globalization in its leadership philosophy and growth strategy. Samsung has been one of the top smartphone and tablet vendors globally since 2010. It is also the world's largest maker of LCD panels and televisions. In India,

1. INTERNATIONAL MARKETING
PRESENTING
BY-DEEPAK.M.JHA

2. Samsung Electronics Co., Ltd.
• South Korean multinational electronics in Suwon- Byung-chull
lee.
• Flagship subsidiary of the Samsung Group ,world's largest
information technology company.
• Has assembly plants and sales networks in 88 countries
and employs around 370,000 people.
• Previously known for its position as a manufacturer of
components such as lithium-ion batteries,
semiconductors, chips, flash memory and hard drive
devices for clients such as Apple, Sony, HTC and Nokia.
• Expanded in consumer markets moving away from its
manufacturing roots - marked by new products and
increasing revenue.

4. Industries/Key Products
• Tablet
– Tablet
• TV / Audio / Video
– Television
– Blu-ray
– DVD Player
– Home Theatre
– Air Track
• Camera / Camcorder
– SMART Cameras
– Cameras
– Camcorders
• Home Appliances
– Refrigerator
– Air Conditioner
– Washing Machine
– Microwave Oven
– Smart Oven
– Dish Washer
• Memory / Storage
– SSD
– Memory Cards
• Mobile Phone
– Tablet Smartphone
– Smartphone
– Smart Feature Phones
– Galaxy Note
– Dual Sim Phone
– Touch Phone
– Qwerty Messaging Phone
– Multimedia Phone
– CDMA Phone
– Galaxy Camera
• PC / Peripherals / Printer
– Tablet PC
– Notebook
– Monitor
– Optical Disc Drive
– Laser Printer / Multifunction
• Accessories
– Mobile Phone Accessories
– TV Accessories
– Consumable / Toner

5. Leadership Philosophy
• Quality is the top priority
• Globalization
• Multifaceted integration

6. Marketing Strategy

7. Overall Growth
• Since 2010 has been one of the largest vendors in the
mobile phone and smartphone markets, including its
Samsung Galaxy line of devices.
• Also one of the largest vendors in the tablet computer
market, with the release of the Android-powered
Samsung Galaxy Tab and Note 10.1.
• World's largest maker of LCD panels since 2002, world's
largest television manufacturer since 2006, world's
largest manufacturer of mobile phones since 2011.
• Displaced Apple Inc. as the world's largest technology
company in 2011in South Korea and in other countries.
• Has been a major part of the Economy of South Korea.

8. Other recorded Growth

9. Global Market Share

10. Why India???
• Sustained policy and administrative reforms-
Economic liberalization-1991.
• Fifth largest economy In the world.
• Third largest GDP in Asia.
• Second largest among emerging nation- PPP.
• Second largest population.
• One of the few markets that offered high prospect
for growth and learning potential in practically all
area of business.
• Main domestic competitors had already been
preparing to enter- LG.

12. Samsung India
Commencement
• In December 1995-
Samsung India
• Manufacturing complex
located at Noida (UP),
• leading provider of
Consumer Electronics , IT
and Telecom products in
the Indian market.
• R&D Centre in India – at
Delhi and Bangalore
Achievement
• Market leader in product categories like LED TVs,
LCD TVs, Slim TVs and Refrigerators.
• Second largest mobile handset brand in India, it
leads in the smart phone segment in India.
• Won several awards and recognitions for both its
corporate initiatives as well as its product
innovations in audio visual, home appliance, IT
and telecom product categories.
• Places great importance on acting as a
responsible corporate citizen –where operates
• CSR programs respond to the social and
environmental needs and seek to give back to
communities that support the company.
• In 2009, Samsung launched the company’s
Corporate Social Responsibility initiative –
‘Samsung Hope Project’ with projects in the
areas of education, culture, sports, social welfare
and community development.

13. How it won over
• Market in which to do long term business. When
other players found it short term.
• In for the long haul
i. Focused on creating a premium brand image by
emphasizing the design and technology aspect of its high
priced product.
ii. Also reached out to the price sensitive masses offering
affordable and customized products.
• Product innovation is the key
i. Invested heavily in local R&D
ii. Product localization

14. How it won over
• Reaching out
i. Broadened its presence across non-metro and semi-urban Towns
ii. Aggressive advertisement helped them build brand recall-increased
not just share of mind but also share of market.
• Getting satisfaction through customer retention
i. Replacement for electronics and appliances and aftersales service
ii. Life cycle getting shorter
• Looking ahead
i. Growth market of future.
ii. Around 70000 villages still waiting for electrification.

15. Implications for future
• To make larger investment to strengthen existing
competitiveness.
• Plan to establish world’s largest comprehensive R&D
center-Semiconductor ,memory , LSI research center by
’13.
• Consolidate market leadership in mobiles
i. Redefine smartphone experience with innovative launches
ii. Dominate with innovative line-up
• New market creation-Medical and bio-business(bio-medicine)
• Best consumer Experience- Enriching product portfolio’s

16. Thanking You