BMW (Bayerische Motoren Werke) was founded in 1916 in Munich, Germany. It started as an aircraft manufacturer but shifted to producing motorcycles in 1923 and automobiles in 1928-1929 after World War 1. BMW is now a global luxury vehicle manufacturer known for its sports cars, SUVs, and premium sedans. Its mission is to be the world's leading provider of premium products and services for individual mobility. BMW emphasizes sustainability, environmental protection, and corporate social responsibility.

1. BEYRISCHE MOTOREN WERKE
(BAVARIAN MOTOR WORKS)
PRESENTED BY GROUP 1

2. INTRO
 Founded -7th march 1916, 101 years d
 Founded by-Franz Josef, Karl Rapp, Camillo Castiglioni
 Headquarters- Munich, Germany
 Products-luxury vehicles,sports cars,motorcycles,bicycles
 Revenue-94.163 billion euros
 Profit-6.910 iin euros
 Owner-Stefan Quandt with 29%
 Employees-1,24,729

3. HISTORY
 Started as aircraft manufacturers
 Forced to stop after world war1
 Shifted to motorcycles in 1923
 Then to automobiles 1928-1929
 First Car-Dixi
 Extensive aircraft production for world war
 Bought ROVER Groups for 6 years
 2001-MINI
 Later ROLLS ROYCE MOTOR CARS

4. MISSION STATEMENT
 “The mission statement up to the year 2020 is to become the worlds
leading provider of premium products and premium services for
individual mobility”

5. NEXT GEN/ i-variants
 E cars
 BMW i8- hybrid cars
 1 series- HATCHBACK
 5series- SEDAN & WAGON
 7 series SEDAN
 X1 COMPACT CROSSOVER SUV
 X6 SPORTS ACTIVITY COUPE
 Z4 SPORTS ROADSTER

6. VALUES
 SUSTAINABILITY MANAGEMENT
 PRODUCT RESPONSIBILITY
 GROUP WIDE ENVIRONMENTAL PROTECTION
 SUPPLY CHAIN MANAGEMENT
 EMPLOYEES
 CORPORATE CITIZENSHIPS

7. THANK YOU!!!