Samsung Electronics is a major South Korean electronics company. It produces mobile phones, home appliances, semiconductors, and other electronic devices. The document discusses Samsung's business overview, products, SWOT analysis, impact of COVID-19, and recommendations. It recommends that Samsung target the middle and upper-class markets with more premium product lines, and price products more competitively.

1. MOHIT KUMAR
MBA 2ND YR
2019A24MBA

2. Content
Introduction of Electronic industries
Major players of Electronic industries
Introduction Samsung Electronics
Business Overview
SWOT analysis
Impact of COVID19
Recommendation

3. Electronic Industries
The Electronics Industry in India brought off around 1965 with
an introduction towards space and guard innovations. This is
unbendingly controlled and started by the legislature. This was
trailed by improvements in customer gadgets fundamentally with
transistor radios, Black& White TV, Calculators, and other sound
items.

4. Major Players
Samsung
LG
Xiaomi
Sony

5. Samsung India
Samsung India commenced its operations in India in December
1995.
Samsung electronics major producer of Mobile phones, Home
appliances, Semiconductors and some other electronic devices.
Samsung India currently employs over 1600 employees, with
around 18% of its employees working in Research & Development

6. LG India
The company originally established in 1958 as Gold Star,
producing radios, TVs, refrigerators, washing machines,
and air conditioners. In India company founded in 1997.
The LG Group formed through the merger of two Korean
companies, Lucky and Gold Star, from which the
abbreviation of LG derived.

7. Xiaomi
Xiaomi founded in India on 23 April 2015
Xiaomi is a Chinese electronics company founded in April 2010 and
headquartered in Beijing. Xiaomi makes and invests in smartphone,
mobile apps, laptops, bags, earphones, shoes, fitness bands, and
many other products. Xiaomi has 16,700 employees worldwide.

8. Sony
Sony India Pvt. Ltd. Founded in 17 Nov. 1994
Products: LCD Televisions, Video and Digital Still Cameras, Notebooks and
Business Projectors, Personal Audio, Audio Video Accessories, Hi-fi Audios and
Home Theater systems, Car Audio and Visual Systems, Game Consoles, Mobile
Phones, Recording Media and Energy Devices, Broadcast and Professional
products.

9. Samsung Electronics
Samsung Electronics is a multinational electronics and
information technology company headquartered in Suwon and
the flagship company of the Samsung Group.
“Samsung Electronics is like an inventor for trends that
change our lives. Its features and designs transform my days
with exciting creative experiences that I never before
imagined. I find new ways to live with Samsung Electronics.
All the information about Samsung Electronics are available on
https://www.samsung.com/in/

10. Samsung Electronics
History:
• Founded in Suwon, Korea in 1969.
• In 2009, it had become the world's biggest consumer
electronics device maker with emphasis on its smart devices
like smartphones and tablets.
• It is the world's largest mobile phone maker by unit sales in the
first quarter of 2012, with a global market share of 25.4%. It is
also the world's second-largest semiconductor maker by 2011
revenues (after Intel).

11. • Vision 2020, Samsung electronics seek to achieve USD400
billion while placing Samsung Electronics overall brand value
among the global top 5.

12. Product portfolio
1. Mobile and related items
2. TV & AV
3. Home Appliances
4. Computing
5. Displays

13. Mobile and related items
Smartphones
Price INR
6k to 170k
Tablets
Price INR
10k to 80k
Watches
Price INR
2.2k to 39k
Audio
Price INR
0.5k to 48k
Accessories
Price INR
Vary with prod.
Apps & Services

14. TV & AV
Featured
TVs
15k to 1500k
Lifestyle TVs
Serif & Frame
design
TV by Size
32’’ to 85”
Sound Devices
Sound Bar
Sound Tower

15. Home Appliances
Refrigerators
French Door
Side by Side
Double Door
Single Door
Laundry
Washer-Dryer
Front Load
Top Load
Semi Automatic
AirDresser
Cooking Appliances
Convection Microwave Ovens
Grill Microwave Ovens
Solo Microwave Ovens
Air Solutions
Air Conditioners
Air Purifier

16. Computing
Computer Monitors
Gaming Monitor
High Resolution
Curved Monitor
Flat Monitor
Memory & Storage
SSD
Portable SSD
Memory Cards
USB Flash Drive

17. Displays
Monitors
For home and office
Smart Signage
Digital Flipchart
QLED 8K
Crystal UHD
Outdoor & Window
LED Signage
The wall

18. SWOT Analysis of Samsung
Strength
• Wide
product
portfolio
• Strong
Brand Name
• Innovation
Weakness
• Smartphone
sales
declining
• Competitors
• Apple brand
strategy
Opportunity
• Middle class
market
• Developing
markets
Threats
• Alternative
brand
• Covid19
impact on
the
production

19. Impact of COVID-19
• The production facilities of the electronics parts have been
halted owing to the logistics slowdown and unavailability of
the workforce across the globe.
• On the other hand, various e-commerce companies all across
the globe have discontinued the delivery of non-essential items
(including most of the electronics products), which is affecting
the electronics industry

20. Impact of COVID-19
• COVID-19 has also disrupted the global supply chain of major
electronic brands. China is the largest producer and exporter of
various electronics input supplies that are essentially used to
produce finished electronic goods.
• China has been hit hard by this spread of the virus as the
country is an epicenter of the COVID-19. Not only China,
several major economies including the US, Italy, France,
Spain, Germany, and India are also affected by the COVID-19
outbreak and so is their electronic industry.

21. Impact of COVID-19
Above price in Korean won 1INR = 15₩
Market fluctuation
during pandemic

22. Recommendation
• Presently, the target market of Samsung is not very defined and most of its
consumers come from the lower to middle class market. It is time that the
company enhances product lines catered to the middle to upper-class
segment. This will ensure that it is capable of targeting a wider range of
consumers from two different classes.
• It can create products that are more premium in nature in order to cater for
the upper-class segment of society. Therefore, the company should have a
diversified product line consisting of consumer electronics designed for the
middle and upper-class markets.

23. Recommendation
• Besides that, Samsung is recommended to embrace a new improved pricing
structure. It must price its products more competitively and in line with the
prices within the industry.
• It is very important that Samsung does not price its products much higher
than the industry average and this is because consumers would find it
difficult to pay high prices for products and will resort to cheap
alternatives.

24. SYMBOL OF TRUST