HOME APPLIANCE
Home appliances are electrical or mechanical
machines which accomplish some household
functions such as cooling / heating, cooking or
cleaning.
Home appliances can be classified in to
• Major appliances or white goods
• Small appliances
• Consumers electronics or white goods
PROFILE
• Type : Public
• Industry : Household appliances
• Founded : St. Joseph, Michigan (1811)
• Founders : Louis Upton Emory Upton
• Headquarters : Benton charter township,
Michigan, US
• Area reserved : Worldwide
• CEO : Jeff M Fettig
ABOUT WHIRLPOOL
Whirlpool corporation is the worlds leading
manufacturer and marketer of major home appliances.
The company manufactures in 13 countries and market
products in more than 170 countries under major brand
name such as whirlpool, kitchen aid, roper, estate, laden,
inglis, brastemp and consul
Whirlpool corporation is also the principles supplier to
sears, Roebuck and Co. of many major home appliances
marketed under the Kenmore brand name.
MISSION
• “Every one …..passionately creating loyal
customers for life”
VISION
Every Home …Everywhere with pride passion
and performance”
MAJOR PRODUCTS
Refrigerators
Washing Machine
Microwave
UPS
Water Purifiers
Air Conditioner
COMPETITORS
STPANALYSIS
SEGMENT Major appliances like dish washer,
microwaves, refrigeration & small
appliances like vacuum cleaners, air
treatment products etc
TARGET GROUP Middle and upper class segments
POSITIONING Mid priced in the premium segments
Values
• Respect
• Integrity
• Diversity and inclusion
• Team work
• Spirit of winning
Code of ethics
• Business with integrity
• There is no right way to
do a wrong thing
RECOMMENDATION
• Motivate distribution channel
• Needs more aggressive and competitive
promotions
• Healthy environment between top executive
• Re-entering in market with penetration pricing
and attractive scheme
CONCLUSION
• “Every home…Everywhere…With pride,
passion and performance”
Presentation on Whirlpool

Presentation on Whirlpool

  • 3.
    HOME APPLIANCE Home appliancesare electrical or mechanical machines which accomplish some household functions such as cooling / heating, cooking or cleaning. Home appliances can be classified in to • Major appliances or white goods • Small appliances • Consumers electronics or white goods
  • 4.
    PROFILE • Type :Public • Industry : Household appliances • Founded : St. Joseph, Michigan (1811) • Founders : Louis Upton Emory Upton • Headquarters : Benton charter township, Michigan, US • Area reserved : Worldwide • CEO : Jeff M Fettig
  • 5.
    ABOUT WHIRLPOOL Whirlpool corporationis the worlds leading manufacturer and marketer of major home appliances. The company manufactures in 13 countries and market products in more than 170 countries under major brand name such as whirlpool, kitchen aid, roper, estate, laden, inglis, brastemp and consul Whirlpool corporation is also the principles supplier to sears, Roebuck and Co. of many major home appliances marketed under the Kenmore brand name.
  • 6.
    MISSION • “Every one…..passionately creating loyal customers for life”
  • 7.
    VISION Every Home …Everywherewith pride passion and performance”
  • 8.
  • 9.
  • 11.
    STPANALYSIS SEGMENT Major applianceslike dish washer, microwaves, refrigeration & small appliances like vacuum cleaners, air treatment products etc TARGET GROUP Middle and upper class segments POSITIONING Mid priced in the premium segments
  • 12.
    Values • Respect • Integrity •Diversity and inclusion • Team work • Spirit of winning Code of ethics • Business with integrity • There is no right way to do a wrong thing
  • 13.
    RECOMMENDATION • Motivate distributionchannel • Needs more aggressive and competitive promotions • Healthy environment between top executive • Re-entering in market with penetration pricing and attractive scheme
  • 14.
    CONCLUSION • “Every home…Everywhere…Withpride, passion and performance”