Harley Davidson is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin by William S. Harley and brothers Arthur and Walter Davidson. It produces heavyweight cruiser and touring motorcycles with air-cooled V-twin engines and has over 1500 dealers worldwide. While Harley Davidson has loyal customers, it must implement new technologies and attract new riders to survive in the future.

1. HARLEY DAVIDSON
Presented By
Group 2

2. Harley Davidson
Type : Public company
Founder : William S. Harley Arthur Davidson
Walter Davidson William A. Davidson
Headquarters : Milwaukee ,Wisconsin ,U.S
Key people : Matthew levatich( President & CEO)
Product : Motorcycles

3. Harley-Davidson is the iconic American motorcycle
manufacturer. Founded out of a small shed in 1903
by William S. Harley and brothers Arthur and Walter
Davidson in Milwaukee, Wisconsin. The Motor
Company produces traditional cruiser motorcycles
utilizing air-cooled V-Twin engines.

4. HD Today
👍Manufactures Heavyweight custome & Touring
Motorcycles
👍Owns Buell Motorcycles & Harley Davidson Financial
service {HDFS}
👍Has 1500 dealers in Worldwide in 30 countries
👍Foreign business is about 18% of sale R & D
3.2%
👍Has about 7900 Employees

5. MISSION
We ride with our customers and applay this deep
connection in every market we serve to create
superior value for all of our stake holders

6. VISION
We fullfill dreams inspired by the many roads of the
world by providing extraordinary motorcycles and
customer experiences.We fuel the passion for
freedom in our customers to express their own
individually

7. CONCLUSION
• Harley-Davidson has to change American Culture
and helped the future of Motorized Vehicle
• Must implement the latest techonology and
facilities
• Loyal customers are not sufficient for Company to
Survive
• "It's a journey but not a destination".

8. THANKYOU.