harley davidson history, pricing, STP, HOG
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
harley davidson history, pricing, STP, HOG
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
Marco Dacal, a private student of mine and a good friend, compiled this wonderful presentation that depicts the history of a legend, The Harley Davidson motorcycle. Hope you all enjoy it
Brand Analysis of Harley Davidson (from Indian perspective).Jay Shah
I have attempted a brand analysis of one of the giants in Automobile sector: Harley Davidson. This analysis is done keeping in mind the Indian market. The brand is doing great globally but to get dominance in the Indian market, it needs to understand India's consumer behavior because India is not like any other market. They need to be more flexible in their framing their strategic plans. The competition between HD and Royal Enfield is exciting for the consumers as well as marketers. Well, i wish that the best marketer may win!
This is about Harley Davidson.Marketing tactics used by them .
videos won't work in presentation.
(please open in latest version of power-point or get template of "wood type")
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar Seyar Hakimzada
This Presentation includes History of bikes, history of Harley , current position in the market , how harley davidson survived from several challenges , what strategies they adopted and what are entrepreneur aspect of the company.
There is a full description and case study of the American legend Harley Devidson with there history,market share,balance sheet as well as lots more content.......
Marco Dacal, a private student of mine and a good friend, compiled this wonderful presentation that depicts the history of a legend, The Harley Davidson motorcycle. Hope you all enjoy it
Brand Analysis of Harley Davidson (from Indian perspective).Jay Shah
I have attempted a brand analysis of one of the giants in Automobile sector: Harley Davidson. This analysis is done keeping in mind the Indian market. The brand is doing great globally but to get dominance in the Indian market, it needs to understand India's consumer behavior because India is not like any other market. They need to be more flexible in their framing their strategic plans. The competition between HD and Royal Enfield is exciting for the consumers as well as marketers. Well, i wish that the best marketer may win!
This is about Harley Davidson.Marketing tactics used by them .
videos won't work in presentation.
(please open in latest version of power-point or get template of "wood type")
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar Seyar Hakimzada
This Presentation includes History of bikes, history of Harley , current position in the market , how harley davidson survived from several challenges , what strategies they adopted and what are entrepreneur aspect of the company.
There is a full description and case study of the American legend Harley Devidson with there history,market share,balance sheet as well as lots more content.......
Harley Davidson case study of PHILIP KOTLER MARKETING MANAGEMENT from Chapter Creating Long Term Loyality Relationships .
A presentation created during a marketing internship by Prof. Sameer Mathur IIM lucknow
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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2. Harley Davidson
Type : Public company
Founder : William S. Harley Arthur Davidson
Walter Davidson William A. Davidson
Headquarters : Milwaukee ,Wisconsin ,U.S
Key people : Matthew levatich( President & CEO)
Product : Motorcycles
3. Harley-Davidson is the iconic American motorcycle
manufacturer. Founded out of a small shed in 1903
by William S. Harley and brothers Arthur and Walter
Davidson in Milwaukee, Wisconsin. The Motor
Company produces traditional cruiser motorcycles
utilizing air-cooled V-Twin engines.
4. HD Today
👍Manufactures Heavyweight custome & Touring
Motorcycles
👍Owns Buell Motorcycles & Harley Davidson Financial
service {HDFS}
👍Has 1500 dealers in Worldwide in 30 countries
👍Foreign business is about 18% of sale R & D
3.2%
👍Has about 7900 Employees
5. MISSION
We ride with our customers and applay this deep
connection in every market we serve to create
superior value for all of our stake holders
6. VISION
We fullfill dreams inspired by the many roads of the
world by providing extraordinary motorcycles and
customer experiences.We fuel the passion for
freedom in our customers to express their own
individually
7. CONCLUSION
• Harley-Davidson has to change American Culture
and helped the future of Motorized Vehicle
• Must implement the latest techonology and
facilities
• Loyal customers are not sufficient for Company to
Survive
• "It's a journey but not a destination".
