Adidas was founded in 1948 by Adolf Dassler in Germany and is a major manufacturer of athletic shoes and clothing. The company's mission is to be the global leader in sporting goods through high-quality products and strengthening their brands. Adidas strives to improve social and environmental performance in their supply chain. They produce a wide range of sporting goods, footwear, clothing, and accessories and sponsor major sporting events around the world.

1. ,
Presented By,
Group II

2.  Founder : Adolf Dassler
 CEO : Herbert Hainer
 Headquarters : Herzogenaurach, Germany
 Product : Shoes and Clothing(sports & fashion)

3. HISTORY
 Adidas was first founded in 1948 by Adolf Dassler.
 Adolf Dassler started to produce his own sports
shoes in his mother’s wash kitchen.
 In 1949 ,Adolf changed the company name to
Adidas(Adi from his nickname and Das from Dassler)

4. MISSION
 The Adidas group strives to be the global leader in sporting
goods industry with sport brand built on a passion for sports and
sporting lifestyle.
 Adidas are consumer focused and therefore continuously
improve the quality,look,feel and image of products and
organizational structures to match and exceed consumer
expectations and to provide them with highest rank.
 Adidas committed to continuously strengthening the brands
and products to Improve competitive position.

5. VISION
Adidas Vision is to enhance social and
environmental performance in the
Company and supply chain , thereby
improving the lives of people making their
product ,it strives to be global leader in
Sporting goods Industry.

6. LOGO
 3 Strips mark :
Created in1949 by Adolf Dassler .
 Trefoil :
Introduced in 1971.
Represents the diversity of Adidas brand.
Now used for Adidas Originals collection.
 Bars :
Intergrated corporate design by Peter Moore in 1997.
Shapes formed by the bars represents a mountain, indicating
challenges to be faced and goals to be achieved.

7. PRODUCTS
 Sporting Goods.
 Footwear.
 Clothing.
 Accessories.

8. STRENGTH
 Long heritage and High brand value.
 The company sponsors major sporting events including
Olympics, FIFA WC and major sportsmen and teams.
 Worldwide Presence.
 Diversified product portfolio.
 Strong and Innovative marketing have created a strong
brand retention.

9. TAGLINE SAYS IT ALL
 “ Impossible is Nothing “
 “ First Never Follows “
 “ All in or Nothing “

10. Thank You…