SWOT Analysis-Walton company(uttara university)
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This document presents a SWOT analysis for a company in three parts: Strengths, Weaknesses, and Opportunities. The strengths include local brand loyalty, manufacturing plants near the capital, presence in 65 districts, 120 stores, wide product range, good quality at low prices, and superior brand image. Weaknesses are an inability to attract high-income customers, being relatively new in the market, production halts due to power issues, reliability and trust issues, and a lack of variety. Opportunities include sales growth through new products, expansion to major cities, potential exports and new markets in Africa and Eastern Europe, tax breaks on imports, and innovations in new technologies.
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Walton Hi-Tech Industries Limited is a leading electronics manufacturer in Bangladesh. It produces a wide range of products including refrigerators, TVs, motorcycles, phones and air conditioners. Walton aims to provide innovative, high-quality products at affordable prices. It has strong brand recognition in Bangladesh due to its large network of stores and competitive pricing compared to other brands. However, Walton must continue expanding its product lines and increasing its market share to become the top home appliances brand in the country.
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Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh.
It is a sister concern of R.B. Group.
Walton is one of the largest electrical, electronics and automobiles manufacturing companies in South Asia.
It’s headquarters is situated at Dhaka, Bangladesh.
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Walton Hi-Tech Industries Limited is a Bangladeshi conglomerate founded in 1977 that produces electronics, automobiles, and telecommunications products. It has over 10,000 employees and is headquartered in Dhaka, Bangladesh. Walton began as an importer and producer of electronics and later expanded into appliances such as refrigerators, air conditioners, and motorcycles. Its mission is to manufacture high-quality products under environmentally responsible conditions. Currently, Walton aims to establish itself as the top home appliance brand in Bangladesh and increase its market share over the next five years.
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Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh.
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It’s headquarters is situated at Dhaka, Bangladesh.
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SWOT Analysis-Walton company(uttara university)
- 1. Welcome to my Presentation Presented by Oeise Akter Program: BBA Batch: 31st (cc) Id: F-21321113003
- 2. S W O T SWOT Analysis
- 3. S W T O STRENGTH Local brand loyalty. Manufacturing plant very near to capital. Qualities in all 65 districts. 120 Walton piazzas. Wide range of product. Good quality in low Price. Superior brand image.
- 4. S W T O Weakness Unable to capture high income group. Relatively new in market. Production halted by lack of power. Reliability and trust. Non listed company. Lack of variety.
- 5. S W T O Opportunities Achievement of sales growth through introduction of new product. Introduction of sales in major cities. Only company to export electronics. Potential untapped market in Africa and Eastern Europe. Tax break on import of part. New innovation and technology.
- 6. S S T S Threats Unethical competition prevailing in the market. Market share dominated by foreign brands. Compare like LG-Butterfly, Sony- Range in line of start their own manufacturing plant in the country. Price inflation. Corruption in ports harming import. Competitors new product and innovation.