LG Corporation formerly Lucky-GoldStar is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea. It is headquartered in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG makes electronics, chemicals, and telecom products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus and LG Chem in over 80 countries.
Lg electronics global strategy in emerging marketsSaurabh Arora
Lg electronics global strategy in emerging markets
LG Started off as a cosmetics company, gradually diversified and became an electronic equipment
Korea is a hub for electronics goods export
Foray of LG into emerging markets- Brazil, India, China, Russia
Setbacks in developed markets.
Changing Market conditions- Increasing competition.
What were the key strengths of the Korean electronics industry during the formative years?
How did firms leverage these advantages to enter developed-country markets?
LG Corporation formerly Lucky-GoldStar is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea. It is headquartered in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG makes electronics, chemicals, and telecom products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus and LG Chem in over 80 countries.
Lg electronics global strategy in emerging marketsSaurabh Arora
Lg electronics global strategy in emerging markets
LG Started off as a cosmetics company, gradually diversified and became an electronic equipment
Korea is a hub for electronics goods export
Foray of LG into emerging markets- Brazil, India, China, Russia
Setbacks in developed markets.
Changing Market conditions- Increasing competition.
What were the key strengths of the Korean electronics industry during the formative years?
How did firms leverage these advantages to enter developed-country markets?
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Transparent and Flexible Displays. Transparent displays provide new forms of value to users particularly in the form of better augmented reality. They also make bi-direction games and other forms of communication and entertainment possible. They can be used in tablet computers, mobile phones, and other electronic devices by tech junkies and other potential users. These slides also explain other aspects of the business model such as the method of value capture, scope of activities, and method of strategic control.
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The slide is about the new technology of smartphones and the futuristic technologies on your doorsteps.So, watch the slide share it and enjoy the new way of presenting the presentation.
The Korean takeover of Indian Consumer Electronics MarketSri Mukha Balaji
A SWOT analysis of how seemingly underdogs took on the Market giants with small strides showing definitive outcomes.
Describes what resulted in opening of Indian Consumer Electronics market overwhelming it with Korean Engineering.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Consumer Durables
• Products purchased for long-term use
• Few items in every household
• Divided into the following 3 parts:
White goods Brown goods Consumer electronics
· Air conditioners
· Refrigerators
· Washing Machines
· Sewing Machines
· Watches and clocks
· Cleaning equipment
· Other domestic appliances
· Microwave Ovens
· Cooking Range
· Chimneys
· Mixers
· Grinders
· Electronic fans
· Irons
· TVs
· Audio and video systems
· Electronic accessories
· PCs
· Mobile phones
· Digital cameras
· DVDs
· Camcoders
4. Problems and Challenges
• Forecasting rate of product
development
• Adoption rate of new product
• Imitators (Word of mouth)
• Increasingly expensive raw
materials
• Low margin – high volume
business
• Competition
• Changes in psychographic and
demographic profile of the
consumer
5. Contribution to GDP
• Continued economic growth
demonstrated through 8.4%
CAGR growth in GDP over last 5
years.
• Favorable demographics ;64% of
the population in working age
category
10. Political Factors
• 36.05 % duty on import of high-end TV sets
• Duty on consumer durables cut from 12% to
10 % in interim budget 2014
11. Economic Factors
• Growth of retail sector
• Economic reforms by government –
higher purchasing power
• Indian income to grow 3 fold in
coming 2 decades
• Easy financial schemes to consumer
• Emergence of organized retail
market
12. Social Factors
• Luxury is now necessity
• Brand Image tarnished due to Security Attack
• Expensive compared to local brands
13. Technological Factors
• Power efficient
• Higher quality products
• Technological advancements
• Corp culture for investing in R&D
15. • Sony Corporation, Japan based
• Operations in India Est. November 1994
• Sony's turnover touched Rs 8,200 crore during the
last fiscal
• Targeting a sales turnover of Rs 11,000 crore
nationally this fiscal
• The company is aiming the number one position
in Flat panel TV market
• 41,000 units sales of BRAVIA during the festival
period (Onam in Kerela), a 40% growth
17. STPD Analysis
• Magnetic fluid Speaker
• True Luminos Display
• SimulView technology
• Sony Entertainment
Network
PlayMemories Studio
• Never Experienced
• Experience Perfection
• Brand Image
• Age Group
• Upper middle
classes and upper
class
• Income - Upper middle &
upper class
• Geographical - Metro
Cities & A tire
• Behavioural – People
interested in new tech
• Physiographic – Social
Class S T
DP
18.
19. Product
• 55” and 65” available in all stores
• 84” available on order
• Best ever quality picture
• Magnetic fluid speaker
• Wi fi
• Internet connectivity service
20. Pricing
• Penetrative Pricing
Sony Samsung LG
55” 3,15,000 3,30,000 3,30,000
65” 4,15,000 4,40,000 4,50,000
84” 17,00,000 28,00,000 17,00,000
21. Place
Distribution network
7000 channel partners
215 Sony World and Sony Exclusive outlets
21 direct branch locations
21 company owned, 172 authorized service
centers
For UAE jumbo electronic
22. Promotion
• Network, email and advertisement.
• Never Experienced
• Experience Perfection
• 4k movies and 4k galleries with TV
• Advertisement
25. Weakness
• High prices compared to local players
• Not much visible change compared to 1k
• Limited content available
• Network infrastructure availability
27. SWOT Analysis
Threats
• Launch of Indian Brands in 4k Segment
(Videocon)
• Panasonic entering the market
• Launch 8k televisions ( Samsung & Sharp)
• Fear of technological advancements
• Convincing consumers
28. Competition Analysis
• LG and Samsung available at high prices and
less features compared to Sony.
• Videocon 4k led TV recently launched but not
available.
• Panasonic planning to launch in India
29.
30. Competition Analysis
• Sony remains no 1 but still Samsung and other Chinese brands
are coming up.
• Not many people prefer Sony and Samsung which are too
costly .Some Chinese brands which have grown up.
2nd quarter 2013 4th quarter 2013
Sony 42.4% 18.2%
Samsung 3.8% 14.9%
Skyworth 13.9%
Chang Hong 11.4%
Hisine 10.5%
33. Suggestions
• Similar products with less features, hence less
range
• Advertising campaigns with Star
Sports, ESPN, Ten Sports, HBO, AXN Sports
in theatre effect
• Target Hotels and Corporate houses
• Tie up with upcoming 4g providers like Airtel
and Reliance
34. Suggestions (cont)
• Come up with HDMI 2.0 output
• “Mastered in 4K” Blu-rays CD should have
resolution in 4K (and not just Full HD)
• 4k Gaming content unavailability
• Upscale DTH content to 4K