This webinar will explore the explosive growth of mobile computing and the phenomenon of “anywhere, anytime” access to information. You will learn about current trends in the mobile marketplace, how it is evolving, and what the implications are to your organization's mobile learning strategies. The approach to training is becoming more focused around employing m-learning “bite-sized” nuggets of knowledge that are targeted to the individual's on-demand learning needs. Join us for this webinar to find out how your organization can best adopt a meaningful “learning on the go” strategy. The World of Mobile Computing Today How Is Mobile Computing Changing? How Does Mobile Computing Affect Learning? Mobility and Micro-Learning Mobile Learning in the Workplace

1. Michel Koopman
CEO, getAbstract, Inc.
April 24, 2014
Learning on the Go: How to Leverage
Mobile Computing in the Workplace

2. Quote here
Curate and deliver essential
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so people can make the right decisions,
improve their professional success,
better their company’s competitiveness
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Strategy
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5. “Mobile phones are misnamed. They should be
called gateways to human knowledge.”
- Ray Kurzweil, author and futurist
"Technology is enabling our need to be mobile. We
want to ensure that Learning matches our Lifestyle.”
- Tony Bingham, President and CEO at ASTD

6. Agenda
• The World of Mobile Computing Today
• How is Mobile Computing Changing?
• The Affect of Mobile on Learning?
• Mobility and Micro-Learning
• Mobile Learning in the Workplace

7. Image: PC World
Connectivity
+
Mobile Devices
+
Cloud
(e.g. Saba People Cloud, getAbstract)
=
Smooth Roaming

8. The World of Mobile Computing
Anytime, Anywhere access to information
• The walls of the office are no longer concrete
• Work and life are blending!
• Professionals demand location flexibility
• Information overload
• Scarcity of resources requires new efficiencies
• The importance of consumerization into the enterprise
In the U.S. and Europe, the “anytime, anywhere workforce
grew from 15% to 29% of employees from 2011 to 2012
– Forrester 2013 Research Study

9. How many times
do we check our cell phone
per day?

10. Source: Kleiner Perkins

11. Living in a Mobile World Today
75% of the U.S. workforce is already
mobile
65%
of workers declared mobile
devices to be their “most
critical work device” in 2012
78%
mobile data traffic projected to
increase by this compound annual
rate
1/2 of Employers will require “BYOD”
for work purposes by 2017
4X
as many mobile devices as
PCs in the world
37% of the global workforce will be
mobile by 2015
Sources: Intuition.com; Pew Research Center; Gartner Group; Forbes.com

12. Exponential Rate of Change
• Getting to 50 million users:
– Radio 38 years
– TV 13 years
– Internet 4 years
– iPod 3 years
– 200 million “FBers” in 6
months
• Smartphones:
– 1.5 billion today (since 2007)
– 5 billion expected by 2018
• Connected Places:
– 1 billion in 2000
– 5 billion in 2010
– 20 billion expected in 2020
• Tech Advancements:
– Voice recognition
– Location services
– 3D Imaging
– Security, etc.
Sources: Erickson; Intution.com; Forbes.com

13. Do Generations Matter?

15. How does Mobile Computing Affect Learning?
“mobile is THE platform, not A platform”
• 73% of companies deliver learning to mobile devices
• 16% of learning will be mobile in 12-24 months, jumping to 51% in 5
years
• Organizations must start to offer learning on mobile devices
• Content must be designed specifically for mobile devices
• Learning experiences need to be optimized on mobile devices
• Give learners control over their own learning – “individualization”:
– relevancy of m-learning to job competencies
– Alignment to problems that the learner wants to solve
• Blending learning, communication and collaboration 24/7
• “right information in the right hands of the right person at the right time”
Sources: Saba; Bersin by Deloitte; Brandon Hall Group

16. M-Learning Style
Informal
• 24/7
• Ad hoc
Contextual
• Role and Need Based
• Location
• Development path
Micro
• Short learning nuggets
• Quick Updates
Timely
• Whenever there is time
• Immediate need
Collaborative
• Social in nature
• Recommendations

17. Organizational challenges around mobile learning
• Transitioning from traditional classroom-based learning to blended
learning and m-learning
• How to track usage within LMS
• Finding an solution that is user friendly and easy to navigate
• How to measure impact of mobile learning on business results
• Harmonization of the many LMS and M-solutions
• IT Security (e.g. Saba’s ability remote wipe when device is lost)
• Remote support
“Mobile learning is, in many ways, the mirror opposite of
classroom-based learning.” – Gary Woodill, Author
Mobile Learning Challenges in the Workplace

18. CIO and the CLO working together
BYOD
Work devices = Personal devices
Work place and time extended
QoS expectations similar to consumer
experience
Security, support, deployment and
maintenance
“More than three-quarters of organizations will deploy mobile apps for line-of-business use this
year – and more than half of those will be mission critical” – Citrix

19. How long can we stay on task
without distractions or
interruptions in the workplace?

20. min
Source: Kleiner Perkins

21. What is Micro-Learning?
• Micro-learning is a subject-specific learning modality that is
accomplished in short durations of time, aligned to a specific
need and delivered on-demand.
• The multiplication of many micro-learning moments
becomes an organically created curriculum, that is
automatically aligned to the individual business needs.
• Micro-learning is highly relevant and motivating as it helps
employees stay on task and increase output quality. It has
high degrees of social and mobile components in it.
• The most productive professionals prefer micro-learning.

22. Mobility and Micro-Learning
“Learning a Living”
• No need to “reserve time” to learn
• Learn when needed
• Learning for productivity
• Better decision making
• Answers in the palm of the hand
• Sharing best-practices on the spot
“Companies that focus on continuous learning in 2014 will
attract the best and build for the future.”
– Predictions for 2014 Report, Bersin by Deloitte
65%
of information
searches started
on a smartphone

23. M-Learning Helps S-Learning
Share &
Teach
Use &
Learn
“Every getAbstract summary is shared with
on average 4 other people.”

24. Mobile Learning in the Workplace
Xerox Corporation
• Cuts length of e-learning
courses from 1-hour to 20-30
minute modules
• Optimized for usage on mobile
devices and targeted to the
development needs
• One-half of all e-learning
programs are designed for
mobile access
Yum! Brands Inc.
• Leverages a mobile strategy to
train new staff
• Job simulations before the
opening of a new restaurant
 Yum! opens more than 1,500
stores per year
 Employees are educated about
the store operations before
each restaurant opens
Source: CLOmedia.com

25. Mobile Learning in the Workplace
Avaya
• Offers on-demand access to
relevant knowledge for global
sales and marketing team
• Uses getAbstract summaries
to gain market insights and
enhance conversations with
clients
• Senior-level sponsorship
encourages use of getAbstract
• 55% of summary downloads
are via mobile access
Avianca
 Launched a new leadership
competency model
 getAbstract content mapped
to leadership competencies to
reinforce training
 Virtually all their leaders have
mobile devices
 33% of new learning activity is
mobile

26. Mobile devices are increasingly being
used for learning purposes
17% of companies in the U.S. and
31% of large organizations deploy
educational content to mobile devices.
- The Corporate Learning Factbook 2013, Bersin by Deloitte

27. When asked if their company has a formal
mobile strategy in place:
21% responded yes
59% no, but we are working on one
12% no, and we don’t plan to build one.
- Brandon Hall 2013 Research Study

28. getAbstract’s Enterprise Mobile
Access
6% in 2010
33% in 2013
(as percentage of all summaries accessed)
“Users who accessed getAbstract
on a mobile device went up 4X in 4 years”
(between 2010 and 2013)

29. Did I Pique Your Interest?
Here are some suggested readings
Agent of Change
Authors:James Watson,
Denis McCauley
The 2020 Workplace
Authors:Jeanne C. Meister,
Karie Willyerd
Learning Everywhere
Author: Chad Udell
The Mobile Learning Edge
Author:Gary Woodill
Why Work Doesn’t Happen at
at Work
• Presenter:Jason Fried
The New Social Learning
Authors: Marcia Conner,
Tony Bingham
Go to: www.getabstract.com

30. Are you engaging your most valued
people with the right learning
assets during their workday?

31. Thank you for your time
Questions? Comments?
Contact Michel Koopman at
michel.koopman@getabstract.com
Or Danica Murphy at
danica.murphy@getabstract.com