This document compares Runet, the Russian internet, and Grape, a Russian digital agency. It provides brief histories and overviews of both. For Runet, it outlines key milestones and current statistics on users. It also describes the major players or "forces" that comprise Runet. For Grape, it gives background on the agency and current details on operations, people and processes. Both sections conclude by outlining 10 areas of expected future growth and development. The summary covers the high-level information about Runet and Grape in 3 sentences.
Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do...Engagement Strategies, LLC
A presentation at the Ohio Child Care Resource ad Referral Agency Conference on October 13, 2010. This presentation covers an overview of social networking, best practice, social media policies, and takes a deep dive into blogging, Facebook, LinkedIn, and Twitter.
This document discusses why sharing on digital networks is important from three perspectives: knowledge exchange, virtual organizations, and workplace learning. It provides an overview of a #btr11 experiment conducted by The Tavistock Institute to evaluate knowledge exchange using social media. Models of knowledge creation in virtual organizations and social learning are referenced. Personal learning networks and an organization's digital ecosystem are also discussed.
The document discusses emerging trends in media consumption and participation. It notes that consumers are spending increasing amounts of time engaged with online media like social networks, videos, and user reviews rather than traditional media like television and newspapers. Brands are experimenting with new ways of engaging consumers online through user-generated content, virtual worlds, and social networks. The key takeaway is that consumers now demand more choice, control, and participation in their media experiences.
Digital Communication Digital communication as part of an internal communicat...Michaela Endemann
This document discusses using social media as part of an internal communications strategy. It notes that employees are now a company's first public and that social media can improve knowledge sharing, networking, and communication both internally and with external stakeholders. However, it stresses that a strategy and guidelines are needed to properly integrate social media. Benefits include improved productivity, knowledge management, and engagement if used properly with an understanding of processes, technologies, and legal/policy implications.
Big data bring big value to the Social CRMAndrea Incalza
Big data brings big value to social CRM by enabling companies to gain insights from a wealth of customer data sources. However, with more data comes the challenge of extracting useful information from large, fast-streaming datasets. Social CRM aims to engage customers through collaborative conversations to provide mutual value. It represents a shift from traditional CRM approaches towards leveraging social media and customer interactions on various online platforms. While big data analytics can provide valuable descriptive and predictive insights, companies must address issues of data privacy, security, and developing an analytical culture to fully realize the benefits of social CRM.
Big Data bring big value to Social CRM – Andrea IncalzaOpenKnowledge srl
Big data brings big value to social CRM by enabling companies to gain insights from a wealth of customer data sources. However, with the abundance of available data comes challenges of extracting useful information and addressing issues of data security, privacy and change management. To leverage big data, companies need tools and talent to analyze diverse data types like social media, transactions, locations and more to better understand customer experiences, attitudes and behaviors in order to improve customer targeting, service and relationships.
Using secured social networks for crisis managementGeorges Cowan
Use of enterprise secured social networks for crisis management during major interuptions.
Presentation made in French at the regional Forum BCI-Québec (part of BCI Canada).
Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do...Engagement Strategies, LLC
A presentation at the Ohio Child Care Resource ad Referral Agency Conference on October 13, 2010. This presentation covers an overview of social networking, best practice, social media policies, and takes a deep dive into blogging, Facebook, LinkedIn, and Twitter.
This document discusses why sharing on digital networks is important from three perspectives: knowledge exchange, virtual organizations, and workplace learning. It provides an overview of a #btr11 experiment conducted by The Tavistock Institute to evaluate knowledge exchange using social media. Models of knowledge creation in virtual organizations and social learning are referenced. Personal learning networks and an organization's digital ecosystem are also discussed.
The document discusses emerging trends in media consumption and participation. It notes that consumers are spending increasing amounts of time engaged with online media like social networks, videos, and user reviews rather than traditional media like television and newspapers. Brands are experimenting with new ways of engaging consumers online through user-generated content, virtual worlds, and social networks. The key takeaway is that consumers now demand more choice, control, and participation in their media experiences.
Digital Communication Digital communication as part of an internal communicat...Michaela Endemann
This document discusses using social media as part of an internal communications strategy. It notes that employees are now a company's first public and that social media can improve knowledge sharing, networking, and communication both internally and with external stakeholders. However, it stresses that a strategy and guidelines are needed to properly integrate social media. Benefits include improved productivity, knowledge management, and engagement if used properly with an understanding of processes, technologies, and legal/policy implications.
Big data bring big value to the Social CRMAndrea Incalza
Big data brings big value to social CRM by enabling companies to gain insights from a wealth of customer data sources. However, with more data comes the challenge of extracting useful information from large, fast-streaming datasets. Social CRM aims to engage customers through collaborative conversations to provide mutual value. It represents a shift from traditional CRM approaches towards leveraging social media and customer interactions on various online platforms. While big data analytics can provide valuable descriptive and predictive insights, companies must address issues of data privacy, security, and developing an analytical culture to fully realize the benefits of social CRM.
Big Data bring big value to Social CRM – Andrea IncalzaOpenKnowledge srl
Big data brings big value to social CRM by enabling companies to gain insights from a wealth of customer data sources. However, with the abundance of available data comes challenges of extracting useful information and addressing issues of data security, privacy and change management. To leverage big data, companies need tools and talent to analyze diverse data types like social media, transactions, locations and more to better understand customer experiences, attitudes and behaviors in order to improve customer targeting, service and relationships.
Using secured social networks for crisis managementGeorges Cowan
Use of enterprise secured social networks for crisis management during major interuptions.
Presentation made in French at the regional Forum BCI-Québec (part of BCI Canada).
Multi-Source Provenance-Aware User Interest Profiling on the Social Semantic WebFabrizio Orlandi
This document discusses improving user interest profiling techniques by leveraging linked data, the provenance of data, and the social semantic web. It aims to address challenges like information isolation across social media sites and the lack of provenance on the web of data. Key research questions focus on how to extract and aggregate user information from social media following linked data principles, the role of provenance for user profiling, and how to use the web of data and semantic technologies to enrich profiles. The work aims to represent user profiles interoperably and adapt profiling algorithms to different social media and data origins.
CIC 2011 White Paper: From Social Media to Social Business Topic 1: An Overvi...Kantar Media CIC
The document provides an overview of the evolution of social media in China. It discusses:
1) The global development of social media and how China has followed similar trends, with social media becoming a major part of people's online lives.
2) The unique landscape of China's social media, which includes platforms like Weibo, QQ, and BBS sites that have flourished locally.
3) The history and stages of development of social media in China, from initial incubation in the 1990s to current proliferation and a revolution driven by the integration of social media and business.
MTV is losing relevance as social media has replaced music videos and teens engage with media differently now. MTV no longer understands youth culture and is seen as out of touch. Other companies like Viacom are building communities online better than MTV and integrating social aspects. MTV needs to shift from a pure vertical influence model to focus more on relationship and interactional marketing to engage modern audiences.
This document discusses the opportunities for government agencies to use social media. It defines social media as content created by people using accessible publishing technologies, transforming information sharing from one-to-many to many-to-many. The document advocates using user research to identify how social media aligns with citizens' needs and the services different government agencies provide. It provides examples of how social media could help agencies share knowledge, engage citizens, and change how they communicate with the public.
Profiling User Interests on the Social Semantic WebFabrizio Orlandi
Fabrizio Orlandi's PhD Viva @Insight NUI Galway (ex-DERI) - 31/03/2014.
Supervisors: Alexandre Passant and John G. Breslin.
Examiners: Fabien Gandon and Stefan Decker
7 Reasons Businesses Should Use LinkedinMark Moreno
LinkedIn is a business-oriented social networking site. Founded in December 2002
and launched in May 2003, it is mainly used for professional networking.
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Social Media 2.0 & the Conversation BowDave Watson
Presentation we've been doing for clients/conferences in Prague describing the basics of Social Media. We also discuss some new concepts like the Conversation Bow and the new Social Promo Plan.
The document discusses how B2B companies can utilize web 2.0 technologies to engage customers and convey their brand promise. It provides examples of how some companies are using blogs, social media, online communities and mobile sites to improve customer experience and demonstrate their expertise. However, the document also notes that many B2B companies have only started integrating these tools and that web 2.0's full benefits have not been realized by all organizations. Effective use of web 2.0 requires aligning technologies with business objectives and creating a consistent brand voice across online and offline channels.
This document provides a summary of the presentation "Web 2.0 and Generation Me" by Bart Caylor of Brainstorm. It defines Web 2.0 as the second generation of more interactive and social web use facilitated by new technologies. Generation Me are those born since 1970 who are typically self-focused and used to electronic communication. Key trends of Web 2.0 match Generation Me, including social networking, user-generated content, mashups, direct communication methods, search, and the importance of mobile access to content.
Digital-centered and social media marketing certainly has a mass appeal, but there’s much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. We’ll cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.
Dzine is a 13-year-old independent digital agency present in 4 cities. They have helped over 200 clients with web development and digital marketing services. The agency has a team of directors and managers with diverse backgrounds and interests who work on digital design, content management, technology, communication strategy, branding, online marketing and more. They provided case studies of successful projects delivering winning strategies for clients in various industries.
This document profiles the team at TICL Agency, an Indonesian digital marketing agency. It introduces the leadership team and their past experience. It then outlines the services TICL provides, including social media management, online and mobile advertising, web development, and mobile applications. Finally, it shares some client success stories and examples of past projects.
FutureAction —
is a marketing innovation agency reaching business’ objectives by unique mix of strategy, integrated and digital innovative solutions
We are the part of one of the largest Russian advertising holdings Action Group
BUZZStore is a Romanian marketing agency that specializes in participatory marketing. It owns a network of opinion leaders called BUZZers who try products and services and generate word-of-mouth recommendations. BUZZStore measures the impact of its campaigns through pre- and post-campaign surveys, social media posts, and net promoter scores to provide clients with valuable consumer insights and marketing claims. Its goal is to bring clients' products and services closer to targeted consumers through inspiring online and offline interactions.
The Market Group provides PR, digital, new media, marketing and creative services. It has expertise in strategic PR, corporate PR, internet PR, SMM, creative digital and new media. The company has worked with clients such as Reebok, Tag Heuer, Unilever, Diageo, Yves Rocher, and government agencies on campaigns, press offices, events, and digital strategies. The Market Group has a team of directors and specialists with experience across PR, marketing, creative, and new business development.
The fifth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Putting the Why before the what and the what before the how. The relationship of goals, requirements and features. How to deal with needed research and data as a requirement.
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
Multi-Source Provenance-Aware User Interest Profiling on the Social Semantic WebFabrizio Orlandi
This document discusses improving user interest profiling techniques by leveraging linked data, the provenance of data, and the social semantic web. It aims to address challenges like information isolation across social media sites and the lack of provenance on the web of data. Key research questions focus on how to extract and aggregate user information from social media following linked data principles, the role of provenance for user profiling, and how to use the web of data and semantic technologies to enrich profiles. The work aims to represent user profiles interoperably and adapt profiling algorithms to different social media and data origins.
CIC 2011 White Paper: From Social Media to Social Business Topic 1: An Overvi...Kantar Media CIC
The document provides an overview of the evolution of social media in China. It discusses:
1) The global development of social media and how China has followed similar trends, with social media becoming a major part of people's online lives.
2) The unique landscape of China's social media, which includes platforms like Weibo, QQ, and BBS sites that have flourished locally.
3) The history and stages of development of social media in China, from initial incubation in the 1990s to current proliferation and a revolution driven by the integration of social media and business.
MTV is losing relevance as social media has replaced music videos and teens engage with media differently now. MTV no longer understands youth culture and is seen as out of touch. Other companies like Viacom are building communities online better than MTV and integrating social aspects. MTV needs to shift from a pure vertical influence model to focus more on relationship and interactional marketing to engage modern audiences.
This document discusses the opportunities for government agencies to use social media. It defines social media as content created by people using accessible publishing technologies, transforming information sharing from one-to-many to many-to-many. The document advocates using user research to identify how social media aligns with citizens' needs and the services different government agencies provide. It provides examples of how social media could help agencies share knowledge, engage citizens, and change how they communicate with the public.
Profiling User Interests on the Social Semantic WebFabrizio Orlandi
Fabrizio Orlandi's PhD Viva @Insight NUI Galway (ex-DERI) - 31/03/2014.
Supervisors: Alexandre Passant and John G. Breslin.
Examiners: Fabien Gandon and Stefan Decker
7 Reasons Businesses Should Use LinkedinMark Moreno
LinkedIn is a business-oriented social networking site. Founded in December 2002
and launched in May 2003, it is mainly used for professional networking.
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Social Media 2.0 & the Conversation BowDave Watson
Presentation we've been doing for clients/conferences in Prague describing the basics of Social Media. We also discuss some new concepts like the Conversation Bow and the new Social Promo Plan.
The document discusses how B2B companies can utilize web 2.0 technologies to engage customers and convey their brand promise. It provides examples of how some companies are using blogs, social media, online communities and mobile sites to improve customer experience and demonstrate their expertise. However, the document also notes that many B2B companies have only started integrating these tools and that web 2.0's full benefits have not been realized by all organizations. Effective use of web 2.0 requires aligning technologies with business objectives and creating a consistent brand voice across online and offline channels.
This document provides a summary of the presentation "Web 2.0 and Generation Me" by Bart Caylor of Brainstorm. It defines Web 2.0 as the second generation of more interactive and social web use facilitated by new technologies. Generation Me are those born since 1970 who are typically self-focused and used to electronic communication. Key trends of Web 2.0 match Generation Me, including social networking, user-generated content, mashups, direct communication methods, search, and the importance of mobile access to content.
Digital-centered and social media marketing certainly has a mass appeal, but there’s much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. We’ll cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.
Dzine is a 13-year-old independent digital agency present in 4 cities. They have helped over 200 clients with web development and digital marketing services. The agency has a team of directors and managers with diverse backgrounds and interests who work on digital design, content management, technology, communication strategy, branding, online marketing and more. They provided case studies of successful projects delivering winning strategies for clients in various industries.
This document profiles the team at TICL Agency, an Indonesian digital marketing agency. It introduces the leadership team and their past experience. It then outlines the services TICL provides, including social media management, online and mobile advertising, web development, and mobile applications. Finally, it shares some client success stories and examples of past projects.
FutureAction —
is a marketing innovation agency reaching business’ objectives by unique mix of strategy, integrated and digital innovative solutions
We are the part of one of the largest Russian advertising holdings Action Group
BUZZStore is a Romanian marketing agency that specializes in participatory marketing. It owns a network of opinion leaders called BUZZers who try products and services and generate word-of-mouth recommendations. BUZZStore measures the impact of its campaigns through pre- and post-campaign surveys, social media posts, and net promoter scores to provide clients with valuable consumer insights and marketing claims. Its goal is to bring clients' products and services closer to targeted consumers through inspiring online and offline interactions.
The Market Group provides PR, digital, new media, marketing and creative services. It has expertise in strategic PR, corporate PR, internet PR, SMM, creative digital and new media. The company has worked with clients such as Reebok, Tag Heuer, Unilever, Diageo, Yves Rocher, and government agencies on campaigns, press offices, events, and digital strategies. The Market Group has a team of directors and specialists with experience across PR, marketing, creative, and new business development.
The fifth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Putting the Why before the what and the what before the how. The relationship of goals, requirements and features. How to deal with needed research and data as a requirement.
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
This document summarizes an advertising agency called Blueray Advertising & Brand Communications. It describes Blueray as focusing on perception building through quality teamwork across copywriting, design, visualization, production and leadership. It outlines Blueray's strategic planning, creative, media buying and other services. It also provides details on their specialized photography, social media and data capabilities. Contact information is provided at the end.
Creating Clarity and Establishing TruthAbby Covert
The sixth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Addressing "What now?", Creating an Elevator Pitch to further clarify audience and purpose prior to feature level discussions.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
Agency theory examines conflicts of interest that arise between parties in a principal-agent relationship, such as between shareholders and company managers. It aims to align their goals and reconcile different risk tolerances. Mechanisms for dealing with conflicts include incentive-based executive compensation, shareholder monitoring and intervention, and the threat of firing or takeover. Agency costs refer to the costs shareholders incur to encourage managerial wealth maximization over self-interest. The theory has implications for ethics in balancing principals' and agents' respective duties and interests.
The document discusses a company that provides positive marketing and technology services and solutions. It outlines their culture of pursuing excellence, passion, and fun. It then describes their capabilities in areas like marketing communication, brand design, digital marketing, and application development. Finally, it provides examples of projects they have completed, including various websites, digital activations, and social media campaigns. The overall message is that the company focuses on creating positive experiences and solutions for clients.
Grape is a full-service digital agency founded in Russia in 2002 with 80 employees. It is ranked the 3rd largest interactive agency in Russia. Grape provides strategy, creative, production, social media, and education services. It prides itself on strong project management, sales efforts, and awards. Notable clients include [list of clients]. Grape aims to continue being the best while expanding its revenues, offices, and service offerings in the next few years.
Hello Monday — Confessions of a Digital AgencyJakob Kahlen
Hello Monday is a digital creative agency that presented confessions and lessons they've learned over the years. Some of their confessions included creative processes not always being fun, bad projects killing passion, and finding good employees being difficult. Their lessons focused on building a creative playground environment, choosing projects for the right reasons, having a company philosophy, and knowing when it's time to leave a project/client. They provided examples of their creative work for clients such as LEGO and MoMA.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
1) The document discusses segmentation strategies for social media marketing. It explores segmenting audiences based on interests, behaviors, and areas of social media activity.
2) Examples of segmenting include looking at which fan pages or networks users interact with most, their preferred content types like photos vs. articles, and their hourly/weekly internet usage patterns.
3) Behavioral segmentation is discussed, comparing the 1-9-90 engagement rule to other models for classifying users as passive, conversational, or creators. Determining which groups to target and engage is key.
The document provides an overview of the social media ecosystem in three main categories:
1) Content marketing platforms and publishers that enable content sharing and commerce. 2) Listening platforms and social advertising networks that help analyze social media conversations and target ads. 3) Social business software that facilitates internal and external collaboration through social networking and customer engagement.
1) The document discusses the transition to an "Open Data Society" driven by factors like smart devices, linking open data movements, and apps that expose and valorize data.
2) It proposes a roadmap to govern the Open Data Society focused on linked media platforms that are data-oriented, available via open standards and semantics, and promoted by open government.
3) Organizations in the Open Data Society will have a service orientation and flexible workforces to deal with economic changes and customer demands, with government serving as a service and institutes serving as services.
Rating of 143 Cosmetic & Beauty Brands on Digital (Russia 2012)Thierry Cellerin
Between June and July 2012, we have analyzed the digital presence of 143 Cosmetics & Beauty brands over the Russian Internet. Results are highly surprising. Enjoy.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
This document discusses using social media for recruitment communications. It provides an overview of trends in media consumption and job searching behaviors. Specifically, it notes that most candidates now look for jobs online and through referrals on social networks. It then outlines different social media options for recruitment, including Facebook, LinkedIn, Twitter, and employing both paid advertising and organic engagement. The document concludes by suggesting recruiters consider all types of social media presence and shifting from a broadcast to dialogue model to build communities and engage existing candidate pools.
The Good, the Bad and the Ugly of Social Media and e-CommunicationsDana Vanden Heuvel
Dana VanDen Heuvel is a widely recognized expert who
speakes regularly on blogging, podcasting, RSS, Internet
communities, interactive marketing trends, and best
practices. This morning’s keynote will address the good,
bad and ugly of today’s electronic communications. Plan
to leave this session armed with the knowledge of how
to effectively use electronic communications to create
meaningful relationships in your community.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
This document discusses social media and how businesses can become social businesses. It defines social media as a set of tools that allow people to share things online, such as photos, videos, blogs, reviews, and messages. Social media is used in two ways - on social networks among friends and on online communities among people with shared interests. The document outlines problems with viewing social media as just a communications channel, advertising platform, or way to get people to do things. It emphasizes that social media requires an ongoing conversation and having a focus on engaging people. Finally, it presents a model for becoming a social business by engaging staff, communities, customers, partners and influencers through social tools, guidelines, training, data and more to improve customer
20120301 PetNet360 freshnetworks - social media context (2)Jo Halliday
This document discusses social media and how businesses can become social businesses. It defines social media as a set of tools that allow people to share things online, such as photos, videos, blogs, reviews, and messages. Social media is used in two ways - on social networks among friends and on online communities among people with shared interests. The document advises that social media is not just another communications channel, cheap customer engagement, or advertising replacement. It is an ongoing conversation where the focus should be on the people being engaged. The document outlines how businesses can become social businesses by engaging staff, communities, customers, partners, and influencers through social tools, guidelines, training, data and more to create customer experiences and manage reputation.
When you start with social media the following 8 steps can help you to define your Strategy, Resources, Content, Organisation. Be welcome to share this presentation on Social Media, Strategy, Business, Community Management, content management.
This document discusses social media marketing and strategies for leveraging popular social media platforms. It provides an overview of major social media sites and their user bases. The document outlines key aspects of a social media strategy, including identifying goals and target audiences, creating relevant content, and measuring impact. Popular channels mentioned include blogs, social networks like Facebook and Twitter, videos on YouTube, and more. Regular contribution and engagement are emphasized as important for effective social media marketing.
The document outlines an agenda for a social media conference. The schedule includes sessions on blogging, maximizing sales through social media, social media optimization, and mobile, social and location based marketing. Additional sections discuss why social media is important for connecting with customers and competitors, and how the rules of engagement have changed in social media where consumers have more control over brand messaging.
Social networking text mining - analytics in km 13.dec.2011HCL Technologies
This document discusses using social software and networking to improve knowledge management (KM) processes. It provides examples of how social networking can connect people to share knowledge and solve problems more efficiently than via email. Communities of practice are proposed as social networks to learn, prioritize, validate, publish and apply information. Text mining and analytics can be applied to gather, process and analyze content within these networks. Dashboards and tagging allow insights to be surfaced and applied. Overall, the document argues that social networking combined with text mining and analytics can deliver business value by improving knowledge sharing and enabling faster solutions to issues.
Deck presented to public affairs, cultural affairs and information affairs staff at the US Embassy in Athens, Greece on Monday, Oct. 5, 2009. [CC] www.ericschwartzman.com
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
This document provides an overview of digital channels and why they are important for modern business. It discusses the growth of social media and user-generated content. Digital channels allow businesses to engage with customers through search, social networks, forums, and more. The document also covers audience profiling, measuring intent, and how brands can start engaging through channels like search, social media, customer service, and more. It emphasizes being useful to audiences and focusing on dialogue over message broadcasting.
2. RUNET vs. GRAPE
1. Runet short bio 1. Grape short bio
2. Runet today 2. Grape today
3. Runet people 3. Grape people
4. Runet forces 4. Grape forces
5. Runet brands 5. Grape brands
6. Where Runet is 6. Where Grape is
heading heading
2
3. 1. Runet short bio
04/1994 .RU is officially registered by InterNIC
06/1994 weblist.ru – first ctalogue of russian internet
is launched
12/1995 First Russian elections to be published online
01/1996 First Russian internet cafe is open
09/1997 Yandex, the biggest Russian search engine is
launched
02/1998 100.000 Russians use ICQ on a regular basis
12/1998 1.5 million Russians use Internet regularly
05/2006 First massively popular Russian social network
Odnoklassniki.ru is launched.
3
4. 2. Runet today
36
Currently number 6.
mln.
users
Will outgrow UK next year and Germany by 2012.
55% penetration 53% male, 47% female 52% upper income 82 minutes a day
1834, all Russia 11+, all Russia 18+, all Russia 15+, daily users
* FOM data, 2008
comScore data, 2008
4
5. 3. Runet people
YOUNG
EDUCATED
URBAN
WELLOFF
PROACTIVE
SOCIAL
5
6. 4. Runet forces
thinkers creators placers showers
D i g i t a l A g e n c i e s
Digital Portals
Traditional
Content Media
Creative
providers Agencies Search Engines
agencies
Media
brand Web studios
Traditional tracking
Media services
Development
agencies SEO
studios Social Networks
studios
Blogging services
Social Media Agencies
6
7. 4. Runet forces : the common way
thinkers creators placers showers
D i g i t a l A g e n c i e s
Digital Portals
Traditional
Content Media
Creative
providers Agencies Search Engines
agencies
Media
brand Web studios
Traditional tracking
Media services
Development
agencies SEO
studios Social Networks
studios
Blogging services
Social Media Agencies
7
8. 4. Runet forces : the right way
thinkers creators placers showers
D i g i t a l A g e n c i e s
Digital Portals
Traditional
Content Media
Creative
providers Agencies Search Engines
agencies
Media
brand Web studios
Traditional tracking
Media services
Development
agencies SEO
studios Social Networks
studios
Blogging services
Social Media Agencies
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10. 6. Where Runet is heading
1. More social
2. More cluttered
3. More integrated into the global web (facebook vs. vkontakte)
4. More fragmented (niche communities vs. huge social networks)
5. More complicated (more services, formats, ways of using)
6. More mobile
7. More money (real transactions online)
8. More popular
9. More broadband
10. More helpful (in everyday needs)
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11. 1. Grape short bio
06/2002 Andrey Vinograd and Boris Ryss create Grape
11/2002 Grape starts working with Unilever
04/2003 Grape wins the Golden Site award
06/2006 Grape wins Gold at MIAF
10/2007 Grape is named #3 Russian Interactive Agency
by ACAR
09/2008 Grape reaches 65 people in house and wins
third Gold at MIAF for integrated viral campaign
for ROSNO
05/2009 Grape joins SoDA
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12. 2. Grape today $4.6 mln revenue in 2008
produce
communicate
work on retainers
create & sell
service
support
Office in Moscow, Russia Over 70 employees in house
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13. 3. Grape people topflight managers
Andrey Anischenko
Chief Executive Officer
Andrey has been running various digitalfocused businesses for
over 6 years.
He has joined GRAPE in 2008 to lead the agency to the new
heights of business operations stability & sustainable growth.
Oleg Zhdanov
Head of Production
Oleg has over 10 years of experience in digital development.
He has been with GRAPE since 2005, and under his leadership
GRAPE production team has created a number of
awardwinning websites and applications.
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14. 3. Grape people visionary employees
Vladilen Sitnikov Anatoly Shebzuhov Vladimir Garev
Creative Director, partner Art Director Viral Director
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15. 4. Grape forces
contacters sellers creators doers
C l i e n t S e r v i c e
Sales
Production
department
New Business & Creative Team
brand Media
Social Media department
L o n g t e r m p r o j e c t s d e p a r t m e n t
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16. 4. Grape forces : processes
contacters sellers creators doers
C l i e n t S e r v i c e
Sales
Production
department
New Business & Creative Team
brand Media
Social Media department
L o n g t e r m p r o j e c t s d e p a r t m e n t
16