BUZZStore is a Romanian marketing agency that specializes in participatory marketing. It owns a network of opinion leaders called BUZZers who try products and services and generate word-of-mouth recommendations. BUZZStore measures the impact of its campaigns through pre- and post-campaign surveys, social media posts, and net promoter scores to provide clients with valuable consumer insights and marketing claims. Its goal is to bring clients' products and services closer to targeted consumers through inspiring online and offline interactions.

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2. Marketers like fueling
conversations that
generate awareness
and shape brand
perception.
Connecting great brands
with curious and active consumers
 BUZZStore is the
Romanian marketing
agency active in the
field of participatory
marketing services.
 We own a growing
network of opinion
leaders (volunteers)
called BUZZers.
 We connect brands
with the right BUZZers to
spread the word about
our clients products
and services.
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BUZZers are curious
consumers, well
connected off-line and
active on-line, eager to
experience and promote
great products and
services.

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VISION
Bring our clients’ products and
services closer to their targeted
consumers, by inspiring effervescent
on-line and off-line B2C interactions.
MISSION
Become the leading participative
marketing agency in Romania by
offering efficient and measurable
brand communication to the targeted
audience.
STRATEGY
Through creative and innovative
campaign proposals.
Through continuous development of
the Buzzers data base.
VALUES
Innovation
Passion
Transparency
Customer orientation
BUZZStore
Companyataglance

4. Power to the consumer
USER-GENERATED
CONTENT
WORD OF
MOUTH
NETWORKS
ONLINE
ADVISORY
BOARDS
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with people

5. But does it works?
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P&G think so! Participatory marketing
is 5 times as effective as traditional
marketing.
P&G have developed a special
participatory marketing formula. They
say it can boost sales by 10%+
Research shows that participatory
marketing stimulates a key growth
driver: recommendations.

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Most powerful
influencer:
a friends
recommendation
75% of people
don’t accept
advertisements
as truth
90% of people
believe brand
recommendations
from friends
61% of people use search
engines to research a
product before they
purchase it
70% of
people
believe
consumer
ratings

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Rebranding a
mature product
Launching new
product
Creating
consumer
advocacy
Driving online traffic
&recommendations
Increasing
sales
A participatory
marketing campaign
is right for…

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Word of Mouth
still most trusted
resource says
Nielsen
research!

9. Recommendation
from friends is
more trusted than
classic advertising
&communication
says Forrester
Research!
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Forrester Research, 2012

10. How does it work?
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Clients Brief
Concept
development/
campaign page
set-up
BUZZers
selection
Send invites to
participate
Pre-campaign
questionnaire
Selection of
participants
BUZZ Kit
production
BUZZ Kit
expedition
Monitoring &
stimulating
BUZZers
reactions
Post-campaign
questionnaire
Ex-post analysis
+ optional
research results
Results
presentation to
the client

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What do we measure?
Reach
• How many people
were exposed to the
campaign message
Online/ Offline.
Insights
• BUZZers and their
friends impressions
on the tested
products.
NPS
• The propensity of
participants to
recommend the
tested products.
Awareness &
Sales
• Impact of the
campaign on tested
products awareness
& sales

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How do we measure?

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How do we measure?
But we corroborate it with other qualitative insights.
Important as companies can claim it on advertising materials
such as “92% of mothers recommend product X” (based on
BUZZStore research).

14. •Promo concept
•Campaign page set-up &
maintenance
•Campaigns pre and post
questionnaires design
•BUZZers selection process
Promotion
concept
•BUZZ guidelines
development
•Products, samples,
coupons logistics (from
client’s warehouse to
BUZZers’ hands)
BUZZers Kit
•Continous activation of
online & offline
conversations.
•Questionnaires analysis –
qualitative and
quantitative outcome.
•Campaign report.
Monitor &
Evaluate
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What do we offer?
Basic package includes:

15. •Social media communities
management
•Boost campaign relevant
posts through Fb Ads, etc
•U&A analysis
•Customer
satisfaction survey
•CATI interviews
•Video testimonials
•Printed items of
the BUZZ kit
•BUZZers Kit
materials
•Campaign page
layout
BUZZ
Creative
BUZZ
Production
BUZZ
Social
BUZZ
Research
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What additional services we offer?
in cooperation
with 3rd parties:

16. • Creative concept and
guidelines for development
of materials by clients’
agency
• Web development
• Campaign implementation &
logistics
• Reporting Campaign
management
• BUZZers selections x
number of participants
• BUZZers acquisition and
conversion in the
campaign
• Activation/ monitoring/
motivation
BUZZers
management • Boxes, brochures,
vouchers, branded
goods, buzzers guide,
prizes
Production • Kits
transport
Logistics
• Questionn.
analysis and
results
presentation
Research
Pricing methodology
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17. The outcomeof a BUZZStore campaign
ADVOCACY: Create
loyal consumers (the
BUZZers) beyond the
period of the testing
campaign. Credible
WOM through
brand advocates,
both on-line and
offline.
VALUABLE INSIGHTS:
Quantitative and
qualitative data via pre
and post campaign
questionnaires
Social media posts
(photos, videos)to be
further promoted within
the brand community
pages/social media.
MARKETING CLAIMS:
The Net Promoter
Score measured at
the end of the
campaign could be
used in
communication
“ X% of consumers
recommend
product Y”

18. The value of BUZZStore

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Contact us at:
Adelina Pasat
Managing Partner
tel: + 40 765 23 29 28
adelina.pasat@buzzstore.ro
www.buzzstore.ro
Facebook/BUZZStoreRomania