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Social media proces 2012 update
The document outlines a comprehensive social media strategy encompassing engagement, management, and community building. It details a planning process consisting of analyzing, identifying platforms, content creation, and evaluating effectiveness with key performance indicators. Various aspects such as content guidelines, target audience engagement, and resource allocation are emphasized for successful social media involvement.
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Social media proces 2012 update
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- 2. Social Media =Engagement Media 1 2 3 Community Social Media Strategy Management Services Social Media Strategy Social Media Activation Social Media People Concepting Webcare Social Media Education Social Media Guidelines Customer Service Social Media Meetups Social Media Scan Platform Development Werving, Selectie & Detachering Social Media Concepts Community Building Community Managers Social Media Mix Content Creation Social Media Training Mediaplanning Social media Activation LinkedIn Workshop Social Media Guidelines Social Customer Service Twitter Workshop Storytelling Webcare Webinar Social Campaigns
- 3. Introducing…; Engagement Media 1 2 3 Community Werving, Selectie Strategy Management & Interim Social Media Strategy Social Media Activation Social Media People Concepting Webcare Social Media Education Social Media Guidelines Customer Service Social Media Meetups Social Media Scan Platform Development Werving, Selectie & Detachering Social Media Concepts Community Building Community Managers Social Media Mix Content Creation Social Media Training Mediaplanning Social media Activation LinkedIn Workshop Social Media Guidelines Social Customer Service Twitter Workshop Storytelling Webcare Webinars Reputation Management
- 4. Social Media Process8 steps Analyse Identify Platforms Content Resources Activate Engage Evaluate
- 5. Social Media PlanningProcess Analyse Identify Platforms Content Resources Activate Engage Evaluate 1 2 3 Define Listen Analysis Target Group(s) Social Media Is it possible to facilitate How has customer Monitoring; what is your or engage behaviour changed? audience talking about? conversations? User type? Towards what direction Engagement Level is the conversation Analysis Social Media going? Ambassadors Is your market How does your communitable? Influencials in your audience participate? industry Is there a (power) shift in you business?
- 6. Social Media PlanningProcess Analyse Identify Platforms Content Resources Activate Engage Evaluate 1 2 3 Domain Goals KPI’s What will we engage in? What does our ideas & What goals do we have? concept cost? Are you a thought leader? What is your target? Resources? What content do we Sales funnel. KPI’s: #followers, leads, have to facilitate? orders, friends, views, Life Cycle. comments? Is the concept inspirations for your What problem are we Return On Investment? audience? solving?
- 7. Social Media PlanningProcess Analyse Identify Platforms Content Resources Activate Engage Evaluate 1 2 3 Community? Social Media Mix Tools What type of Exisiting platforms? Content Management community? Key platforms System? Network, Knowledge Facilitating platforms sharing, Collaborative? 3rd Party platforms Reporting? What functionality does it Make or Buy? need? Build your platform? Vendor selection! Webcare options? Make or Buy? Routing & Escalation process
- 8. Social Media PlanningProcess Analyse Identify Platforms Content Resources Activate Engage Evaluate 1 2 3 Format Content Type Guidelines Tone of Voice What type of content General matches our strategy? Content format For Partners / Vendors / (digital) Storytelling? Customer / Supplier Brand values Disclosure Policy Frequency of messages 5C’s Curator Personal Blog Policy Themes Comment Community Password Policy Tagging Creative Combination Isbn: 0-07-162574-7: Get Content, Get Customers, McGrawwHill, Joe Pullizi & Newt Barrett, B.E.S.T. forumula p. 27
- 9. Social Media PlanningProcess Analyse Identify Platforms Content Resources Activate Engage Evaluate 1 2 3 People Organisation Money Talent development? Corporate or Technical departmental budget? Community Manager? Features Marketing, pr, Web editor? development, Implementation proces communications? Customer Service? Procedures Budgetting & ROI Insource or outsource? Culture of Change Reporting follows HR involved. money! Attitude Skills & Competences Service Level
- 10. Social Media PlanningProcess Analyse Identify Platforms Content Resources Activate Engage Evaluate 1 2 3 Reach Programming Activate Structure your Posting Seo conversation! Commenting Sea Social Media Planning Conversate Platform Advertising Creativity Listening Blogvertisiging? Integrate in existing (marketing) effords React Find & Connect Webcare
- 11. Social Media PlanningProcess Analyse Identify Platforms Content Resources Activate Engage Evaluate 1 2 3 Reputation Crowdsourcing Do’s & Dont’s Responsiveness level? Crowdsourcing Proactive Facilitate 4 R’s Crowdfunding Honesty Rating Ranking Microtasking Authenticity Reccomendations Reviews Open innovation Escalation process Improve Engagement Sourcing
- 12. Social Media PlanningProcess Analyse Identify Platforms Content Resources Activate Engage Evaluate 1 2 3 Reporting Evaluate Next steps Social Media Monitoring Does our plan match the Harvest needs of our target Opinion Mining / group? Keep Sentiment Analysis Toward what direction Grow KPI Reporting levels are discussions going? Exit strategies Does the particpation level of our audience Crisis Communication change? Busines modelling?
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