This document provides an overview of digital channels and why they are important for modern business. It discusses the growth of social media and user-generated content. Digital channels allow businesses to engage with customers through search, social networks, forums, and more. The document also covers audience profiling, measuring intent, and how brands can start engaging through channels like search, social media, customer service, and more. It emphasizes being useful to audiences and focusing on dialogue over message broadcasting.
How to De-Risk the Creation and Moderation of User-Generated ContentCognizant
With the growing volume of user-generated content, Web sites need to create a content moderation strategy that is scalable, effective and cost-efficient, while providing an enriched, socially-enabled user experience.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
How to De-Risk the Creation and Moderation of User-Generated ContentCognizant
With the growing volume of user-generated content, Web sites need to create a content moderation strategy that is scalable, effective and cost-efficient, while providing an enriched, socially-enabled user experience.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
IBM Belgium Assistants Day. Presenting Assistants how to use Social Media for themselves or in name of their manager. Also discussed the thin line between always available in Social Media and private life
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
What is social media? This presentation will help define the roles of a range of social media channels (including Facebook, Instagram, Pinterest, Twitter) and the marketing potential of each channel.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
IBM Belgium Assistants Day. Presenting Assistants how to use Social Media for themselves or in name of their manager. Also discussed the thin line between always available in Social Media and private life
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
What is social media? This presentation will help define the roles of a range of social media channels (including Facebook, Instagram, Pinterest, Twitter) and the marketing potential of each channel.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
What does Zero Based Budgeting mean for agencies?Ged Carroll
So your client has introduced Zero Based Budgeting what does that mean for your agency. More thinking on http://renaissancechambara.jp/2016/02/14/what-does-zero-based-budgeting-mean-for-agencies/
Analysis of the online furore faced by Virgin Atlantic over passenger racism allegations. More analysis on my post: http://renaissancechambara.jp/2016/03/20/vs250-inside-virgin-atlantics-online-racism-crisis/
Profiling social conversations on Twitter about Mobile World Congress as a base line. Some interesting data points came out of looking at respondents by country and relative influence. It should help work out how good different mobile device manufacturers did in the buzz stakes later. More here http://renaissancechambara.jp/2016/02/24/profiling-social-conversations-at-mobile-world-congress-2016/
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me.
https://bit.ly/gedstrategy
Research into the mobile app eco-systems of different large internet companies. More information here: http://renaissancechambara.jp/2018/04/12/app-constellations-2018-research/
Back in September 2014 I looked at how the scandal was unfolding as a case study to show how we would use our social listening tools to colleagues and why the news wasn't jumping into western media. It was just an exercise of interest
Some thoughts on optimising marketing emails in accessible chunks covering elements of content, design, user experience and retaining campaign insights.
Digging through Huawei annual reports and press releases to understand how Huawei's consumer business performed in relation to the wider group
http://renaissancechambara.jp/2016/04/04/huaweis-expansion-into-smartphone-market/
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
Presentation I put together back in October 2010 to spur discussion around social media trends. I've taken out some bullet points, but otherwise its as written
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
4. In this session
Why digital? Channels
Some numbers Some examples
Intent Questions
Audiences
5. Why?
Over 5 billion consumer created images on flickr
Over 500M people on Facebook alone
8 million new fans a day
350,000+ active applications on Facebook
3.8 million unique users on Twitter in UK
85 accounts followed on average
6. Because it is part of modern
business life
Online banking Google as a
Online billing reputation engine
E-government Google as an oracle
E-tickets
Electronically
organised social
lives
7. Because media relations is a wrapper
around the media industry
…and the media industry isn’t
doing too well
Following @themediaisdying
is like reading a litany of the
dead
Guardian Media Group
turnover down 9.9% year on
year ABC - August 2010
8. Public relations as a business is at
risk
Marketing singularity
TribalDDB (media buying)
Thought leadership
wearesocial (WOM)
IPA
1000Heads (WOM)
WOMMA
Brew Digital (WOM)
IAB
Mindshare (media buying)
Grassroots
Ogilvy (advertising)
measurementcamp
VCCP (integrated marketing) London Bloggers Meetup
Techlightenment (CRM | digital CIPR fightback started this year
creative) http://ciprsm.wikispaces.com
Wieden + Kennedy Regulation
(advertising)
ASA
Dentsu (advertising)
Poke London (digital creative)
Few if any of the clients I work
with are PR professionals
iCrossing (Search marketing)
LBi (digital creative | search)
9. Why? Because you don’t have a choice
Determined
communities will
engage with your
brand regardless of
what you do.
10. Intent is the new demographic
Intent driven
Content driven
Controlled message Open conversation
Advertising Public Relations Social Media
Push Messaging Content-driven User query
driven by via intermediary driven by
age news need
gender trends desire
race information passion
income education whim
geography entertainment curiosity
11. Intent into interaction
Intent
- Search
- Share
- Communicate
- Be entertained
- Be creative
- Influence others
Query
Interaction Filtered through:
- With other users - Trusted web
- Brands - Google | Bing-Yahoo! | Naver | Baidu
- Vertical search
- Organisations
- Site search
Destination
User chooses destination based on:
- Content
- Credibility
- Trust
12. No longer about message
broadcast, but dialogue and intent
interception
18. Channels (or where can I be useful?)
Search
Image library Social bookmarks
Archives RSS feeds
Location details Flickr
Advice Video
Research Blogs
Local or expert Social networks
knowledge Forums
Entertainment Twitter
Google Maps
Where 2.0
19. Brand promise | touch point
service level agreement
Content immersion opportunity cost is a
trade off for a superior user experience.
Non-delivery is a negative brandmark
Video
Audio
Text I image
Text versus audio versus video
30. Where do I start?
Social media guidelines Think about search
Register and park Monitoring the online
appropriate identities environment
http://knowem.com http://www.google.com/alerts
http://godaddy.com http://twitterfall.com/
Personal use (if your http://socialmention.com
organisation allows it) Rules of engagement
Experiment Reactive engagement by being
Look at your current web useful
presence Planning
How can you facilitate Proactive engagement
sharing of existing content
RSS feeds
http://addthis.com
32. Final bits of advice
People matter, objects don’t
that’s all you need to know about social
media – Hugh MacLeod
33. Final bits of advice
Never write an advertisement which you
wouldn’t want your own family to read.
You wouldn’t tell lies to your own wife.
Don’t tell them to mine.
Do as you would be
done by – David Ogilvy
34. Final bits of advice
All of us who professionally use the mass
media are the shapers of society. We can
vulgarise society. We can brutalise it.
Or we can help lift it
onto a higher level. – Bill
Bernbach
36. Thank you very much.
Ged Carroll | @r_c | gedcarroll@mac.com | http://renaissancechambara.jp
Ruder Finn
gcarroll@ruderfinn.co.uk | +44 20 7462 8900 | http://ruderfinn.co.uk | http://
rfistudios.com | 74 New Oxford Street, London, WC1A 1EU
37. Links
Planning Tools Academic Research
http://www.forrester.com/empowered/tools.html Meeyoung Cha – The million follower fallacy: http://
http://www.google.com/adplanner an.kaist.ac.kr/~mycha/docs/icwsm2010_cha.pdf
http://www.klout.com danah boyd’s publications: http://www.danah.org/papers/
http://www.compete.com
Fifteen-minutes of fame: The Dynamics of Information
http://www.socialmention.com
Access on The Web (May 13, 2005) by Z. Dezso, E
Research information Almaas, A Lukacs, B Racz, I Szakadat and A Barabasi
http://pewresearch.org/ (Notre Dame University): http://www.nd.edu/~networks/
http://pewinternet.org/ HumanDynamics_20Oct05/0505087.pdf
http://www.ofcom.org.uk/cmr Digital Natives Programme by Berkman Center for Internet
http://royal.pingdom.com & Society at Harvard Law School: http://
www.digitalnative.org/
Reading
Professional Bodies
http://www.out-law.com
IPA: http://www.ipa.co.uk
http://econsultancy.com/blog
WOMMA: http://www.wommauk.org
http://www.crowdsurfing.net/
IAB: http://www.iabuk.net
http://www.wikinomics.com/blog/
Legal + Regulatory
http://www.micropersuasion.com/
ASA: http://asa.org.uk/
http://renaissancechambara.jp/
Consumer Protection from Unfair Trading Regulations
http://mashable.com/
2008: http://www.legislation.gov.uk/uksi/2008/1277/pdfs/
http://www.speedcommunications.com/blogs/wadds/ uksi_20081277_en.pdf
38. The stuff your boss doesn’t want
me to tell you
Where should I be looking for my next role How can I find out what a new employer is like to work
(outside the usual suspects)? for or get the lowdown on interview questions?
TribalDDB: http://tribalddb.co.uk http://www.glassdoor.com
wearesocial: http://www.wearesocial.net How do I maximise my chances of getting employed?
1000Heads: http://www.1000heads.com http://renaissancechambara.jp/2009/10/22/29-things-
Brew Digital: http://brewdigital.com for-pr-people/
Mindshare: http://www.mindshareworld.com http://www.speedcommunications.com/blogs/earl/
Ogilvy: http://www.ogilvy.com 2010/09/07/30-ways-to-survive-and-thrive-in-pr-today/
VCCP: http://www.vccp.com http://meandmywebshadow.com
Techlightenment: http://techlighenment.com http://www.speedcommunications.com/blogs/wadds/
Wieden + Kennedy: http://www.wklondon.com 2010/09/17/getting-ahead-on-linkedin-and-building-
Dentsu: http://www.dentsulondon.com your-personal-reputation/
Poke London: http://www.pokelondon.com
iCrossing: http://www.icrossing.co.uk
LBI: http://www.lbi.com
Dare Digital: http://www.daredigital.com