Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Intervento di Luca Giuratrabocchetta (Country Manager, Google Enterprise Italia) al seminario "Professional Social Network, Business e Carriera" di Fondazione CUOA e Federmanager
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Intervento di Luca Giuratrabocchetta (Country Manager, Google Enterprise Italia) al seminario "Professional Social Network, Business e Carriera" di Fondazione CUOA e Federmanager
SocialGrow Round Two Pitch Slides - 2010 MassChallenge Global Startup Competi...Ken Herron
On July 13, 2010, SocialGrow President Marsh Sutherland and Chief Marketing Officer Ken Herron pitched SocialGrow as part of round two of the 2010 MassChallenge Startup Competition at Fan Pier Boston.
The slides have been annotated to include the talking points used for each slide.
Learn more about Microsoft BizSpark SocialGrow and the SocialGrow software application at http://socialgrow.com, and keep up with the latest social media best practices by following SocialGrow on Twitter at http://twitter.com/socialgrow.
Presentation held at KOMMIT in Odense, October 13th 2010.
Outlines some of our Social Media Strategies and Tactics, both from a local (Danish) and global perspective.
Digital-centered and social media marketing certainly has a mass appeal, but there’s much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. We’ll cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.
7 Reasons Businesses Should Use LinkedinMark Moreno
LinkedIn is a business-oriented social networking site. Founded in December 2002
and launched in May 2003, it is mainly used for professional networking.
Keynote by Seth Grimes, presented at the Knowledge Extraction from Social Media workshop, November 12, 2012, preceding the International Semantic Web Conference
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Presentation on long-tail of marketing given to Infor client meeting in Barcelona in March 2012. Of course, you will need some of the talk track, but there is good data in here IMO.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
SocialGrow Round Two Pitch Slides - 2010 MassChallenge Global Startup Competi...Ken Herron
On July 13, 2010, SocialGrow President Marsh Sutherland and Chief Marketing Officer Ken Herron pitched SocialGrow as part of round two of the 2010 MassChallenge Startup Competition at Fan Pier Boston.
The slides have been annotated to include the talking points used for each slide.
Learn more about Microsoft BizSpark SocialGrow and the SocialGrow software application at http://socialgrow.com, and keep up with the latest social media best practices by following SocialGrow on Twitter at http://twitter.com/socialgrow.
Presentation held at KOMMIT in Odense, October 13th 2010.
Outlines some of our Social Media Strategies and Tactics, both from a local (Danish) and global perspective.
Digital-centered and social media marketing certainly has a mass appeal, but there’s much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. We’ll cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.
7 Reasons Businesses Should Use LinkedinMark Moreno
LinkedIn is a business-oriented social networking site. Founded in December 2002
and launched in May 2003, it is mainly used for professional networking.
Keynote by Seth Grimes, presented at the Knowledge Extraction from Social Media workshop, November 12, 2012, preceding the International Semantic Web Conference
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Presentation on long-tail of marketing given to Infor client meeting in Barcelona in March 2012. Of course, you will need some of the talk track, but there is good data in here IMO.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
International Customer Experience World PresentationChantel Botha
Design tips for brands who want to be loved in social media
In this mobilized, socialized world it becomes more and more important for brands to understand the consumer’s always changing expectations. I now expect my grocer to tweet back in 10 minutes because my bank does it and I expect my favourite neighbourhood coffee shop to give me discounts when I check in on Foursquare because Starbucks does it.
The experience designer is faced with challenges that the always on-net and social consumer creates through their reasonable and sometimes unreasonable expectations. Word of mouth has turned into word of the ever mighty thumb and in his mobile world, all I have to do is tweet a brand about how angry they make me and instantly I can influence the purchasing behaviour or my and their followers.
This presentation will share insights of how to design experiences for the traditional and now social channels with the aim to be transparent, consistent, authentic and true to the brand’s essence.
A World Cafe event put on by the African SAP User Group (www.twitter.com/afsug) where we discussed the digital landscape in South Africa and the effect of Social Media on Business and CRM.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Online Marketing For Economic Development: What's Now, What's NextAtlas Integrated
We all know prospects are doing research on our communities 24x7x365, and we now get up to 20 times the interactions on our websites as we do through all other communications combined. Do you know what information and digital tools your economic development organization needs in order to market itself effectively? Find out how the latest technologies and digital trends, such as Web-based geographic information systems, can help your community compete in today’s global marketplace.
In a spin-off of her lively article of the same title, marketing strategist Kelli Schmith shares her down-to-earth perspectives on approaching social media for the first time. If you’ve been tempted (or cajoled) into creating a Facebook fan page or tweeting your latest sales promotion, start with this webinar. You’ll learn what really determines whether you’re ready for social media and what questions you need to ask yourself before you dive in.
In the webinar, we discussed: Why Facebook and Twitter, etc., might (or might not) be the place for everyone. The 2 questions you have to ask (and answer) before you jump in. Three (safe) ways to dip your toe into social media.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
11. My Perspec8ve
• Digital Refugee turned Digital Immigrant
(applied for Digital Ci0zenship)
• 20+ years of third party search, combined
with 10+ years of corporate recrui8ng (3.5
years at Microso<)
• Beginning our 3rd year of pipelining & talent
community rollout ($8.5 Billion; 10,000
employee division)
• “Digital Accent”
14. Think: Links
Search Engines
Sourcing Ac8vity Email/Referrals
“The Link changes the fundamental
architecture of socie8es and
industries the way steel girders and
Resume DB Social Networks
rails changed how ci8es and na8ons
were built”….Jeff Jarvis
Off Line Media
Social Media
Corporate Sites
(Direct)
15. Think: You Are Not In Control
ll
n dswe
s Grou
Tribe
Communi8es do not want to be managed, they want to be cared for…
Your customers decide what your brand is…you do not.
16. Think: People are
seeking rela8onship Reasons for Joining
Community*
Meet
Your target audience People‐78%
has moved online
Entertain
We Must Go Where themselves‐47%
They Are! Learn
Something
Virtual Third Places
New‐38%
Guanxi Influence
Others‐23%
(guan‐shee )
People join
mul8ple
communi8es
Than 100% =
Mul8ple Reasons
for joining
community
*Source: Complete Inc
18. 1990‐1995 1995‐2005 2005‐ ?
June 2009 June 2009‐ Google.com
Monster.com 301 Million “Job” Searches
14.5 million visitors > 10 Million Searches Per Day
*Source: comScore Media *Source: Google Adwords
Metrix
19. April 2009 “The Future Of The Social Web”
Timing Of The Five Overlapping Eras
Individuals assemble and connect with each
other in online groups.
Social networks become
opera8ng systems.
Every Web site is now social,
even if it doesn’t choose to be.
Web sites deliver personalized content
to visitors.
Online groups supplant brands.
20. Marke8ng Trends • Reputa8on
Aggregators
It Pays To Adver8se • Blogs
Mass Marke8ng‐TV, • E‐communi8es
Radio, & Print (used • Social Networks
demographics)
Web 2.0
Web 1.0
Pre‐Web
Direct Mail, Social web
Prehistoric telemarke8ng,
marke8ng: Common Interests
customers are • Do (Behaviors)
catalogs, etc more in control of Feel (Attudes)
•
(demographics + what they read, • Think (Interests)
lifestyle –medical & hear & watch
diet)
21. TalentStream Model
1. Guanxi
2. Trust strangers
3. Nurturing Rela8onships
1. Do (mul8ple touches)
1. Listen to the
(Behaviors) audience
Build Trust Review &
2. Feel Find or Be & 2. Test “The New”
Improve
(ANtudes) Found Rela8onship
3. Rapidly
3. Think changing
(Interests) landscape
1. Transparent
2. Care About Engage & Bring Repeat
Brand Converse Value the
3. Share Process
Experiences
1. ”no strings”
2. Seed Community
3. One of Us
25. Segments of Talent Supply
Passively Not
Looking Looking
32% 34%
Casual
Looking Ac8vely
20% Looking
14%
Source: Bureau of Labor Sta0s0cs
26. Passively
Microso> Talent Engagement Model “Apply or
Looking Not
32% Looking
34%
Goodbye”
Casual Ac8vely
Looking Looking
20% 14%
Live &
SEO/ TalentStream
Virtual
SEM Campaigns
Events
Talent
Agents Visitor / Passive Communi8es
RSS Applicant Non‐Applicant
News Candidate Screened Out
Referrals Employee Not Hired
Events Alumni Boomerang
27. The Job Search Cycle
*Axainable *Loyal
Passive Passive
*Inquisi8ve *Ungexables
Passive Passive
Passively
Looking Not
32% Looking “Numerous
34%
wonderful
Casual
Microso2
Looking Ac0vely employees
20% Looking reached out to
14%
*Occasionally help and I was
Ac8ve
pleased and
Crea8vely *Desperately fla:ered by their
Ac8ve responses.”
Ac8ve Eric Barker, Aug 11th,
2009
*Ra8onally
Ac8ve *Source: Recrui0ng Roundtable
28. Difficulty To Source
Difficult
To Source
Very Difficult
To Source
Passively
Looking Not
32% Looking
34%
Casual
Looking Ac0vely
20% Looking
14%
Easy Very Easy
To Source To Source
Source: Bureau of Labor Sta8s8cs
29. Target Audience Will Listen
One‐off |Requisi0on
Based Talent
*42% Want to Engagement Ac0vi0es
Hear About
Jobs
Passively
Looking Not
32% Looking
34%
Casual
Looking Ac0vely
20% Looking
14%
*83% of Ac8ve Want
to Hear About Jobs *Source: Recrui0ng Roundtable
30. Target Audience Will Listen
% Audience > Best prac8ce is to
allow prospects to
Once Per Year
9%
choose frequency of
Less than once
per year
14%
interac8on
Once Every Six
Months Once Per Week
16% 11%
Once Every Several Times
Three Months Per Month
14% 15%
Once Per Month
12%
72% Hear from
Once Every either Recruiter or
Two Months Hiring Manager
9%
Source: Recrui0ng Roundtable
32. Methods Used to Reach Target Audience
Web Ac8vi8es & Online Interests
Difficult CHANNELS:
Search Engines ‐ Social Networks
Very Difficult
To Source Industry Sites & Events ‐ Employee Rela0onships To Source
TOOLS: Seeking =
CRM, Email
TOOLS:
Email & Social
& Events content
Referral
Marke0ng
Project related
Passively SEEKING:
Looking Not
ac8vi8es
SEEKING: “White Papers”
Looking
Networking
“Training” 32% “Tools”
Personal
“Salary/Pay” 34% “Webinars”
“Resume” “Training”
“Careers” Q&A
Casual
Looking Ac8vely
Looking
Easy 20%
14%
To Source Com
p
Salar & Channels =
y
CHA How to Reach
SearchNNELS: NG:
Job B o ngines
E SEEKI s”
Social ar
Netwds
“Job ly”
“App Very Easy
orks
To Source
33. Talent Engagement Techniques
Ac8ve Casual Passive Not Looking
Very Easy to Source Easy to Source Difficult to Source Very Difficult to
Source
SEO SEO Requisi8on Based
SEO
Sourcing Tac8cs
Pos8ngs TalentStream TalentStream
Referrals Live Events Boolean Search
Live Events
Tac8cs
Sourcing Web Events Web Events Deep Web Tac8cs
34. Talent Engagement Techniques
Business Case: Event for Mobile Communica8ons Team
Impacted Employee
If you want 50 axendees to an
Ac8ve Casual We Hiring In Seaxle
RD List Totals Total
Passive Marvin – Not Looking
event List So>ware Target 3865
eMessage target list of 1000
Iden0fied Prospects
Very Easy to Source
• 3 eMessages will result in Easy to Source List Very Difficult to
Difficult to Source
Sent Invita0on 355
>8% response or 83 “RSVPs” Source
Benchmark Metrics
Iden0fied 184 Confirmed RSVP 2400
358 184 3865
Prospect
38% no show rate (so really 5% RSVP Aoended 129
SC Ini0ated SEO
of invitees aoend) 135 196 SEO 83 Requisi8on Based
414
SEO Non invited aoendees / Sourcing Tac8cs
21
51/83 will show up to the
Contact
event
Pos8ngs Referrals
TalentStream
Sent Event TalentStream
115 187 53 355
Referrals Final Aoendance
Live Events 150
Boolean Search
Invite
40% of aoendees move to Live Events
interview process Invited to next steps ‐ Tac8cs
76
Coming to
41% invited for full loops
21 119 44 184
Sourcing Web Events Web Events
Interviews Deep Web Tac8cs
Event Confirmed
RSVP
30% “No Shows” 38% = Less No Shows Target Audience: So>ware Engineers (no relo)
51% Move to Tech Screen 40% = Higher Quality Tac8c: Live “Local” Event (Pre‐screened)
35. We Hiring In Seaxle Totals
Iden8fied Prospects “Apply or
SEO/
TalentStream
Campaign
Lists,
Campaigns
3865
SEM
Sent Invita8on Goodbye” & Events
355
Confirmed RSVP 184
Visitor | 760
RSVP Axended Non –Visitor|3105
129
Non invited axendees /Referrals
Contacted |414 No Contacted|346 21
RSVP |184 No RSVP |187
Axended| 129 No Show | 55
Final Axendance 150
Screen| 76 No Screen| 74
Invited to next steps ‐ Interviews 76
Interviews
Events
36. Methods Used to Reach Target Audience
Difficult CHANNELS:
Search Engines ‐ Social Networks Very Difficult
To Source
Industry Sites & Events ‐ Employee Rela0onships
To Source
TOOLS:
TOOLS: CRM, Email
Email & Social & Events
Referral
Marke0ng
Passively
Project related
SEEKING:
Looking Not
ac8vi8es
SEEKING: “White Papers”
32% Looking
Networking
“Training” “Tools”
Personal
“Salary/Pay” 34% “Webinars”
“Resume” “Training”
“Careers” Q&A
Casual
Looking Ac8vely
Looking
Easy 20%
14%
To Source Com
p
Salar &
y
CHA
SearchNNELS: NG:
Job B o ngines
E SEEKI s”
Social ar
Netwds
orks
“Job ly”
“App Very Easy
To Source
37. Channel Engagement Ac8vi8es
Ac8ve Casual Passive Not Looking
Ads, Keyword Personal & Career Project Related
searches Business Networks Development Content
Content
Key Words‐jobs Resume‐How To Tech Briefing White Papers
Job Boards Salary Info Networking Events Tools
Personal Networks Personal Sponsorship at Webinars
Networking Conferences
Salary Info Business Networks Inside Scope Training
Social Networking Social Networking Social Networking Social Networking
38. Channel Engagement Ac8vi8es
Business Case: Evangelize Breakthrough Technology in Games
Ac8ve Casual Passive Not Looking
Addi8onal
Gen Y
Ads, Keyword 78%
Personal & Career
Development
Career
Training
searches Business Networks Development
Content
Desired in
Content
Gen X
Key Words‐jobs 84%
Resume‐How To Tech Briefing
the next 5
White Papers
Job Boards Salary Info Networking Events Tools
Personal Networks Personal Sponsorship at
years*
Webinars
Boomers 81%
Salary Info
Networking
Business Networks
Conferences
Inside Scoop Training
*Kelly Services April
Social Networking Social Networking Social Networking 2009
Social Networking
Target Audience: Passive Audience of Gaming
Tac8c: Evangelize technology & update Game Audience
45. Use these key
How Candidates Search words‐”developer
jobs in Sea:le” ‐
about 440 8mes
per month
Dedicated Landing
Pages
Capture Passive
Integrated
Matching Jobs
46. Metrics & More
SEO is Not Enough
“Apply or
Goodbye”
Above the Fold‐upper
Holy Grail “Above the Ads above the fold
half sec8on of web
Fold” on the first get maximum page that the visitors
page of Google (70% axen8on and hence a
can read without
of job searches) higher Click Through
touching the scroll
Rate (CTR)
bars of the browser.