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20120301 PetNet360 freshnetworks - social media context (2)

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Social media Understanding the context of PetNet360 Matt Rhodes, Strategy Director 1st March 2012 @mattrhodes 1 www.freshnetworks.com
“Hello” 2 www.freshnetworks.com
I’m sorry brands 3 www.freshnetworks.com
I’m sorry brands 4 www.freshnetworks.com
What social media isn’t Just another comms channel A cheap way to engage people A replacement for advertising A way to magically get people to do things for you 5 www.freshnetworks.com
Defining social media Photo Video sharing Blogs sharing Widgets Product reviews Podcasts Message Location Micro boards based blogs services RSS 6 6 www.freshnetworks.com www.freshnetworks.com
Defining social media Social media is a set of tools that enable people to share things online Photo Video sharing Blogs sharing Widgets Social Product reviews tools Podcasts Message Location Micro boards based blogs services RSS 7 7 www.freshnetworks.com www.freshnetworks.com
Used in two different ways Social networks Online communities “Me and my friends” “Us and our interests” 8 www.freshnetworks.com
This is social media Reviews on Amazon 3,542 people have reviewed the book 9 www.freshnetworks.com
This is social media Personal blogs 10 www.freshnetworks.com
The problem with social media www.freshnetworks.com www.freshnetworks.com
Social Media 12 www.freshnetworks.com
Remember this? 13 www.freshnetworks.com
An ongoing conversation 14 www.freshnetworks.com
And you need something to talk about Focus is on the people you are engaging Lifestyle Functional ? Branded Focus is on your brand and product 15 www.freshnetworks.com
The Social Business 16 www.freshnetworks.com
Becoming a Social Business Staff Community Engaged Customers Guidelines and Process Partners Social Business Influencers Training Agile Data and CRM Cocreation Transparent Reputation Managemnt Social Tools Customer Experience 17 www.freshnetworks.com
That’s it Matt Rhodes Director of Strategy FreshNetworks 020 7692 4300 @mattrhodes 18 © Copyright FreshNetworks 2011 www.freshnetworks.com

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20120301 PetNet360 freshnetworks - social media context (2)

  • 1. Social media Understanding the context of PetNet360 Matt Rhodes, Strategy Director 1st March 2012 @mattrhodes 1 www.freshnetworks.com
  • 2. “Hello” 2 www.freshnetworks.com
  • 3. I’m sorry brands 3 www.freshnetworks.com
  • 4. I’m sorry brands 4 www.freshnetworks.com
  • 5. What social media isn’t Just another comms channel A cheap way to engage people A replacement for advertising A way to magically get people to do things for you 5 www.freshnetworks.com
  • 6. Defining social media Photo Video sharing Blogs sharing Widgets Product reviews Podcasts Message Location Micro boards based blogs services RSS 6 6 www.freshnetworks.com www.freshnetworks.com
  • 7. Defining social media Social media is a set of tools that enable people to share things online Photo Video sharing Blogs sharing Widgets Social Product reviews tools Podcasts Message Location Micro boards based blogs services RSS 7 7 www.freshnetworks.com www.freshnetworks.com
  • 8. Used in two different ways Social networks Online communities “Me and my friends” “Us and our interests” 8 www.freshnetworks.com
  • 9. This is social media Reviews on Amazon 3,542 people have reviewed the book 9 www.freshnetworks.com
  • 10. This is social media Personal blogs 10 www.freshnetworks.com
  • 11. The problem with social media www.freshnetworks.com www.freshnetworks.com
  • 12. Social Media 12 www.freshnetworks.com
  • 13. Remember this? 13 www.freshnetworks.com
  • 14. An ongoing conversation 14 www.freshnetworks.com
  • 15. And you need something to talk about Focus is on the people you are engaging Lifestyle Functional ? Branded Focus is on your brand and product 15 www.freshnetworks.com
  • 16. The Social Business 16 www.freshnetworks.com
  • 17. Becoming a Social Business Staff Community Engaged Customers Guidelines and Process Partners Social Business Influencers Training Agile Data and CRM Cocreation Transparent Reputation Managemnt Social Tools Customer Experience 17 www.freshnetworks.com
  • 18. That’s it Matt Rhodes Director of Strategy FreshNetworks 020 7692 4300 @mattrhodes 18 © Copyright FreshNetworks 2011 www.freshnetworks.com