Personal Information
Organization / Workplace
Santa Monica, CA United States
Occupation
Chief Branding Officer
Industry
Writing / Publishing
Website
occasionalstory.com
About
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Tags
branding
brands
brand dependence
brand attachment
consumer behavior
research
brand
strategy
mythology
symbolism
culture
narrative
storytelling
positioning
web
2.0
b2b
automotive
uta
cars
social media
samsung
apple
google
microsoft
brand strategy
identity document
marketing
See more
Presentations
(7)Likes
(8)Making Web 2.0 Work for B2B Brands
Laurence Vincent
•
15 years ago
Social Media
Alex Wong
•
16 years ago
Web 2.0 Design Patterns, Models and Analysis
adunne
•
15 years ago
Brand Masterclass Week One
Idris Mootee
•
16 years ago
Brand Masterclass Week Two
Idris Mootee
•
16 years ago
Conversation by Design
David Armano
•
16 years ago
Meet Charlie - what is Enterprise2.0?
Scott Gavin
•
16 years ago
The Brand Gap
coolstuff
•
16 years ago
Personal Information
Organization / Workplace
Santa Monica, CA United States
Occupation
Chief Branding Officer
Industry
Writing / Publishing
Website
occasionalstory.com
About
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Tags
branding
brands
brand dependence
brand attachment
consumer behavior
research
brand
strategy
mythology
symbolism
culture
narrative
storytelling
positioning
web
2.0
b2b
automotive
uta
cars
social media
samsung
apple
google
microsoft
brand strategy
identity document
marketing
See more