Laurence Vincent
7 SlideShares 1 Clipboard 103 Followers 25 Followings
Personal Information
Organization / Workplace
Santa Monica, CA United States
Occupation
Chief Branding Officer
Industry
Writing / Publishing
Website
occasionalstory.com
About
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Contact Details
Tags
branding brands brand dependence brand attachment consumer behavior research brand strategy mythology symbolism culture narrative storytelling positioning web 2.0 b2b automotive uta cars social media samsung apple google microsoft brand strategy identity document marketing
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Presentations (7)
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Making Web 2.0 Work for B2B Brands
14 years ago • 2143 Views
On the Subject of Brand Narrative
14 years ago • 3773 Views
Branding in a Troubled Economy
13 years ago • 1171 Views
Reality Check: How to build a real brand
9 years ago • 1461 Views
The Story of Brand Attachment and Technology
9 years ago • 8517 Views
Followers Attached | 2014 SXSW Presentation on Social Media Brand Dependence
8 years ago • 9838 Views
20141119 la autoshow
8 years ago • 1298 Views
Likes (9)
See all
Making Web 2.0 Work for B2B Brands
Laurence Vincent • 14 years ago
Social Media
Alex Wong • 15 years ago
Web 2.0 Design Patterns, Models and Analysis
adunne • 15 years ago
Brand Masterclass Week One
Idris Mootee • 15 years ago
Brand Masterclass Week Two
Idris Mootee • 15 years ago
Conversation by Design
David Armano • 15 years ago
Meet Charlie - what is Enterprise2.0?
Scott Gavin • 15 years ago
The Brand Gap
coolstuff • 15 years ago
The 25 Basic Styles of Blogging ... And When To Use Each One
Rohit Bhargava • 15 years ago
Presentations (7)
See all
Making Web 2.0 Work for B2B Brands
14 years ago • 2143 Views
On the Subject of Brand Narrative
14 years ago • 3773 Views
Branding in a Troubled Economy
13 years ago • 1171 Views
Reality Check: How to build a real brand
9 years ago • 1461 Views
The Story of Brand Attachment and Technology
9 years ago • 8517 Views
Followers Attached | 2014 SXSW Presentation on Social Media Brand Dependence
8 years ago • 9838 Views
20141119 la autoshow
8 years ago • 1298 Views
Likes (9)
See all
Making Web 2.0 Work for B2B Brands
Laurence Vincent • 14 years ago
Social Media
Alex Wong • 15 years ago
Web 2.0 Design Patterns, Models and Analysis
adunne • 15 years ago
Brand Masterclass Week One
Idris Mootee • 15 years ago
Brand Masterclass Week Two
Idris Mootee • 15 years ago
Conversation by Design
David Armano • 15 years ago
Meet Charlie - what is Enterprise2.0?
Scott Gavin • 15 years ago
The Brand Gap
coolstuff • 15 years ago
The 25 Basic Styles of Blogging ... And When To Use Each One
Rohit Bhargava • 15 years ago
Personal Information
Organization / Workplace
Santa Monica, CA United States
Occupation
Chief Branding Officer
Industry
Writing / Publishing
Website
occasionalstory.com
About
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Contact Details
Tags
branding brands brand dependence brand attachment consumer behavior research brand strategy mythology symbolism culture narrative storytelling positioning web 2.0 b2b automotive uta cars social media samsung apple google microsoft brand strategy identity document marketing
See more