Laurence Vincent

Laurence Vincent
    • Santa Monica, CA, United States
  • Work Chief Branding Officer
  • Industry Writing / Publishing
  • Website occasionalstory.com
  • Recent conference talks
  • About Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
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2.0 apple automotive b2b brand brand attachment brand dependence brand strategy branding brands cars consumer behavior culture google identity document marketing microsoft mythology narrative positioning research samsung social media storytelling strategy symbolism uta web …less

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