1. Why should I share?
Digital networks
Olivia Joyner and Roxanne Persaud
November 2012
#tavitalks
#whyshare
2. Why should I share?
• 3 Perspectives: knowledge exchange, virtual
organisations and workplace learning,
• Focus on The Tavistock Institute
• Discussion
4. #btr11 evaluation model
Social exchange: accepted practices, shared values,
exchange relationships
Model of knowledge creation in virtual organisations (Park, 2006)
5. #brt11 Knowledge Exchange
Deep
C Engagement
A
Face-to-face
impact event
Social Media Big Lottery
face-to-face Globalnet21 Civicrowd
workshop Webinars online
discussion
Small Large
Audience BtR Civicrowd Audience
online discussions
BtR #btr11
Civicrowd Twitter
blog activity
Guardian TSRC Website -
Voluntary Sector Below the Radar
Q&A Pages
BtR
Slideshare
D Pages
B
Shallow
Engagement
6. Virtual Organisations
• Virtual organisations rely fundamentally on
the internet rather than physical proximity.
• Configured intrinsically on common interests,
goals, resources & values.
• Adoption process is on-going: need to
understand costs & benefits, complexity, new
skills & reshaped work practices.
7. Carroll & Wang, 2011
Awareness Problem Solving Sense of Community
-Establish common ground -How problems are -Organisational values
-Tools to establish common identified -Feelings of belonging
ground e.g purpose -Work practices & attitudes -Participation in decision
statement with respect to coordination making
-Visibility of peripheral -Information/ resource -Conceptions of dissent &
members sharing practices approaches to conflict
-How organisational -How objectives and plans management
capabilities are recognised are developed -Reciprocal expectations &
& cultivated -Support for divergent & obligations (social capital)
-Work practices for convergent thinking -Criteria & process for
negotiating meaning & -Reflection on objectives etc attaining social influence
boundaries -Approaches to managing -Sources of social support
-Beliefs about performance breakdowns -Social network ties &
organisational capabilities -How is knowledge is network configuration
(collective efficacy). developed & accessed -Organisational identity.
-Continual learning &
process improvement.
8. Hart 2012: Social Learning
http://www.thecontenteconomy.com/2012/02/collaboration-pyramid.html
9. Personal Learning Networks
“I use Twitter to share learning
“I use Facebook to share just with and network professionally,
nearest and dearest, as a marker for publicise the message”
pages of interest and lobby MP’s, to
connect with long distance relations” “I use Linkedin to
showcase my professional
activities, for networking
purposes”
“I use webinars to learn” “I use Skype to talk to my girlfriend,
for long distance calls and tuition
with students”
“I use Ning for
specific projects”
“I use discussion fora to debate”
“I use Wordpress to
“I use YouTube to find stuff out, for
explore ideas/share
humour and exploration of different
findings from work”
perspectives that are new, for
research and entertainment”
10. • To access a target group
• For promotional means
• As a research subject
• Pilot/exploratory work
• Cheap
• To augment method
• To publish findings
• To create online
community
• To give real time data
13. Our digital ecosystem
• Social media platforms: Linked In, Facebook &
Twitter. :
• Website- making it more interactive e.g space for
comments/likes on presentations.
• Collaborative working across boundaries: EU work,
proposal stage, large partnerships, Sage etc.
• Use of tools: Drop Box, Google Doc Share, Skype..
• Examples: British Library Portals (MBS & Social
Welfare), TIHR Group Hub, Menon.
• Social media project work: DEFRA- evaluation of
Local Nature Partnerships.
14. #Whyshare #Tavitalks
A number of people have been Tweeting during
the talk:
• Why?
• How does it make you feel?
• Is it being done for you, about you, to you….?
15. References
• Burnage, A. and Persaud, R. (2012) ‘Exploring social media as
a tool for knowledge exchange: the #btr11 experiment’ Third
Sector Research Centre Discussion Paper E.
• Carroll and Wang. (2011) Designing effective VO as
sociotechnical systems’.
• Hart (2012) ‘The differences between learning in an e-
business and learning in a social business’
http://www.c4lpt.co.uk/blog/2012/08/28/learning-in-a-
social-business/
• Park, Ji-Hong (2006) ‘The Role of Trust on Knowledge
Creation in a Virtual Organisation: A Social Capital
Perspective’ in Journal of Knowledge Management Practice
(Vol.7 , No.4)
16. Further reading
• Christakis, N. and J. Fowler (2010). Connected: The surprising power of our
social networks and how they shape our lives. HarperPress
See also Connected Video playlist on YouTube
• Coverdale, A (2011). Academic Web 2.0: Reflective and Critical Practices
International Journal of Arts & Sciences (IJAS) Prague Conference
• Gibson, A., Courtney, N. et al., (2009). Social by Social: A practical guide to
using new technologies to deliver social impact, Mute Publishing Ltd.
• Kanter, B., A. H. Fine, et al. (2010). The Networked Nonprofit: Connecting
with social media to drive change, Jossey-Bass. See also: Beth’s Blog
http://www.bethkanter.org/
• Murray, R., J. Caulier-Grice, et al. (2010). The open book of social innovation,
London: National Endowment for Science, Technology and the Arts.
• Scearce, D., G. Kasper, et al. (2010). Working wikily, Stanford Social
Innovation Review.
http://gallery.mailchimp.com/ded2fa3ce6d85e073bc3e047a/files/Working_
Wikily.pdf See also: http://workingwikily.net/
• Shirky, C. (2009). Here Comes Everybody: The power of organizing without
organizations, Penguin Group USA. See also: Clay Shirky videos on FORA.tv
