The Market Group provides PR, digital, new media, marketing and creative services. It has expertise in strategic PR, corporate PR, internet PR, SMM, creative digital and new media. The company has worked with clients such as Reebok, Tag Heuer, Unilever, Diageo, Yves Rocher, and government agencies on campaigns, press offices, events, and digital strategies. The Market Group has a team of directors and specialists with experience across PR, marketing, creative, and new business development.

1. Agency
Credentials
PR
Digital
New Media

2. Market Group is:
PR, digital, new media
Marketing 360˚
Trade marketing
Medical marketing
Creative digital
Call centre
Government relations

3. Dmitry
Khalansky
СEO
Evgenia
Chervonuk
Client Service
Director
Daria
Afanasyeva
Head of Internet
PR
Alexey
Podgoretskiy
Digital Creative
& Strategy Director
Nikolay
Skirda
Creative
Director
Alexey
Melnikov
New Business
Director
Our Team

4. Clients

5. Our competencies
Strategic PR
Commercial PR
Corporate PR
Anti-crisis PR
Internet PR
SMM
Creative digital
New media

6. Reebok
Press-Office
Client: Reebok

7. from April’13 till present
Moscow
We understood each other from the first morning run
Reebok Press-Office
Reebok Fitness Stadium
Reebok Fitness Weekends
Reebok Fitness Park
Reebok Fitness Garage
The central activity

8. Tag Heuer
Press-Office
Client: Rush PLC

9. from January’10
till April’12
Moscow and regions
Handmade. Swiss precision.
By the way, we are talking about PR.
Press launch Tag Heuer Racer
Press launch Tag Heuer Meridiist
Press launch Tag Heuer Link
Participation in Baselworld 2011
(the World Watch and Jewellery Show)
Tag Heuer Press Office
Special projects

10. Results
480 29.4 8.5млн
Tag Heuer Press Office
Publications PR Value ROI

11. The Gold
Standard
Press Office
Client Unilever

12. from March’13
till September’13
Moscow and regions
Ice cream’s advertise should be fast otherwise it melts.
Ice cream festival in cities over one million
PR stories on regional TV channels
Anticrisis PR
The Gold
Standard
Press Office
The central activity

13. Results
The Gold
Standard
Press Office
258
Publications
6.1
млн
PR Value
1.4
ROI
23
TV reports

14. Max
PR launch
Client: Unilever

15. from April till July’13
Moscow and regions
What connection between the lion, a hero of the animated series
And is the fruit ice MAX Twister?
Direct.
Recently, children just adore them :)
Closed premiere of the animated series “Max. The Adventure Begins”
A gift to the Moscow zoo – real lion
The Lion Day at the Zoo
Max PR launch
The central activity

16. Results
300 11
№1
8.5
2.1
млн
Max PR launch
Publications TV reports
Top sales position
PR Value
ROI

17. Johnnie
Walker
Diageo
World Class
2012.
Press Tour
Client: Diageo

18. from July
till September’12
Rio de Janeiro
Everyone should have a friend among bartenders. Among
the best bartenders in the world. The one, for meeting
with whom, you would come to RIO with no hesitations!
Johnnie
Walker
Diageo World Class 2012.
Press Tour
Results
9 2 10.6
млн
Publications TV reports PR Value

19. Johnnie
Walker
Moscow
City Racing.
Press
Conference
Client: Diageo

20. from July
till September’12
Moscow
- Johnny, are you sure, that Lewis Hamilton will find time for us?
Guys are waiting for him, they have a lot of questions.
- Do not worry, it holds good the contract is valid. But you will have just an hour.
- No problem, Johnny. Everything will be at the upper-class level.
Extremely limited timing:
1 press conference, 5 exclusive interviews and 2 movies for 60 min.
Johnnie
Walker
Moscow City Racing.
Press Conference
Special points of event:

21. Results
Lewis Hamilton
Exclusive
guest
18 2 5.5 13.7
млн
Publications TV reports PR Value ROI
Johnnie
Walker
Moscow City Racing.
Press Conference

22. Johnnie
Walker
F1 Monaco
Grand prix
2012.
Press Tour
Client: Diageo

23. from July
till September’12
Moscow
Lewis Hamilton and Mika Hakkinen, the famous riders of McLaren team, are
convinced that alcohol and driving are incompatible. But who said that after
Formula 1 finish could not have some fun. Especially if it is an exclusive party
devoted the Grand Prix in Monaco.
Hugo Boss Private Party accompanied by a F1 stars
Viewing the Formula 1 races from Jenson Button’s yacht
VIP party in the best night club of Monaco with the top world stars of
cinema and sports
Johnnie
Walker
F1 Monaco Grand prix 2012.
Press Tour
The brightest moments
Results
14
Publications
9.7млн
PR Value

24. Baileys
& Stephen
Webster
Press Office
Client: Diageo

25. From October
till March’13
Moscow
World famous jewelry designer Stephen Webster created a unique product
for Baileys - Baileys by Stephen Webster Limited Edition Design. Elite alcohol
never had such a glamour promotional campaign.
Baileys
& Stephen
Webster
Press Office
Results
111
Publications
19.6млн
PR Value
13.7
ROI

26. Client: Yves Rocher
Yves Rocher
Elixir 7.9
PR event

27. August ‘ 12
Moscow
Apothecary Garden
Living water, the Holy Grail, the Sorcerer’s Stone and ...
ELIXIR 7.9 from Yves Rocher. They are met together in the
apothecary gardens to discuss about the eternal youth.
Yves Rocher
Elixir 7.9
PR event
Development of concept activities
Platform selection
Organization
Tasks

28. Toni&Guy
PR event
Client: Unilever

29. October’13
Moscow,
Red October
To collect the top fashion stylists, designers, editors, bloggers
at the trendy place to discuss about trends, have some fun and admire
Tony&Guy? It’s easy!
Trend Talk event format
London 60s aesthetics
Alise Ruban Julya Ruban Julia KalmanovitchLesia ParamonovaKonstantin Gaiday
Toni&Guy PR event
Guests
Features

30. Results
80 4.2 2.1млн
Посмотреть:
Toni&Guy PR event
Publications PR Value ROI

31. The Electronic
Government
360 Service
Client: Moscow Dept
of Information
Technologies

32. From January’13
till present
Moscow
A story about how Moscow became electronic
The Electronic
Government
360 Service
Outdoor Advertising
TV / Radio
Press Events
Trainings
Promo Activities
Direct Marketing
Interactive screens
Computer Games
Contextual advertising
SMM
And much more
Communication Channels

33. The Electronic
Government
360 Service
Results
30.1 by122.2
млн
times
млн
A unique educational
programme for civil
servants started
Registrations at
PGU.MOS.RU
Visits at
PGU.MOS.RU
Monthly traffic ranking
DATA.MOS.RU increased Epic Win

34. Night
Watch
Event for
Bloggers
Nooooo! You could not drive.
We did not talk about this!
A pressure – ok – regulate!
Client: Moscow Dept
of Information
Technologies

35. April’12
Moscow
It turns out that some bloggers had a dream ride on ...
sprinkling machines. We decided use this for national
purposes.
Night
Watch
Event for Bloggers
Results
1.5
млн
cooperation with
rosyama.ru
Media
Impression
Epic Win
9.3
ROI

37. Electronic
Moscow
Interactive
Exposition
Client: Moscow Dept
of Information
Technologies

38. From September’13
till January’14
Moscow, Sokolniki Park
Exhibition of information technologies and modern urban services
The first joint project of three Departments of the Government of Moscow
Unparalleled experience of cooperation between the state and business
Unique and constantly updated interactive exposition
A highly topical programme have been aimed at learning Moscowites and
their involvement in the city management.
Electronic
Moscow
Interactive
Exposition
What the Electronic Moscow is:

39. Results
Electronic
Moscow
Interactive
Exposition
312
7883120
5
Publications
Master classesVisitorsDuration
DAYS
thousands
TV reports

40. Melnikov Alexey
New Business Director
aleksey.melnikov@brain-box.ru
+7 (968) 739-12-94
Floor 3, TC Gagarinsky,
Vavilova 3, Moscow
+7 (495) 660-62-47
www.themarketgroup.ru
PR
Digital
New Media