Successfully reported this slideshow.

Build your Chapter's Value Proposition

803 views

Published on

To grow your chapter, you have to have a solid value proposition. This webinar explores how to identify and then leverage your association's chapter's value proposition.

  • Be the first to comment

  • Be the first to like this

Build your Chapter's Value Proposition

  1. 1. What’s Your Chapter’s Value Prop? A Chapter Leaders Webinar
  2. 2. Value is about … • Education – Learn something new … gain a new skill … answer a question … change outcomes …
  3. 3. Value is about … • Education • Networking – Build connections … discover new ideas / opportunities … find partners … find your next job … meet funders …
  4. 4. Value is about … • Education • Networking • Affirmation – Evidence that your chapter is working … evidence that I can be successful … my skills / expertise/ success is recognized
  5. 5. Value is about … • • • • Education Networking Affirmation Significance – Be a change agent … make a difference in a life … enact legislation … change a regulation
  6. 6. Bring people together
  7. 7. Do a few things 100% not many things 50%
  8. 8. Complementing & leveraging programming builds a more sustainable environment
  9. 9. What are your members’ top issues?
  10. 10. What does your chapter do really well?
  11. 11. Questions … Peggy M. Hoffman, CAE Mariner Management & Marketing phoffman@marinermanagement.com 301.725.2508 Connect with me on-line: Twitter: @peggyhoffman LinkedIn: Peggy Hoffman

×