This document discusses how American libraries are using new tools like social media for public relations and attracting new users. It provides an overview of questions libraries should consider around problems, solutions, outreach, and timelines when developing surveys. The document then discusses specific steps libraries can take to create and distribute surveys through tools like Survey Monkey, analyze results, and present findings to showcase how social media can help make libraries more accessible to communities. Brainstorming activities are suggested to help libraries determine the best social media tools and questions to ask in their own surveys.

1. LIBRARIES, AND
WEB 2.0: HOW
AMERICAN
LIBRARIES ARE
USING NEW TOOLS
FOR PUBLIC
RELATIONS AND TO
ATTRACT NEW
USERS
Dr. Curtis R. Rogers, Communications
Director 803-734-8928 |
crogers@statelibrary.sc.gov

2. OVERVIEW
1. Thinking about the
questions.
2. Taking the initiative.
3. Presenting your
information.
4. Discussion vs.
talking head
5. Time to brainstorm How can you
make libraries
boundless?

3. QUESTIONS
What is the
problem?
Why is this a
problem?
What is the best
route to take?
How to get the
word out?

4. TAKING INITIATIVE
 Using survey
monkey
 Finding survey
questions
 Don’t reinvent the
wheel
 Getting permission
 Survey creation
 Beg for responses!

5. CREATING THE REPORT
 First iteration was for
an international
conference
 Making sense of the
data
 To pie chart or not
 Selecting useful
comments
 Using the medium to
report

6. PLANNING VS. DOING
Brainstorm about the
issue with a colleague
Be confident
Keep asking questions
Don’t make it
complicated!

7. THINGS TO CONSIDER
1. What is your project description and
tagline?
2. Who is your target audience?
3. How many people do you want to
reach?
4. What kind of questions do you want
to ask?
5. What kind of answers do you think
you’ll get?
6. What is your timeline?
7. What innovative methods will you
use to get the word out?

8. BRAINSTORM ABOUT SURVEYS
 In small groups, take ______ minutes brainstorm about the
following:
 Your group is trying to figure out how to get the best use out of
social media for your library.
1. Decide what social media tool(s) your group wants to use.
2. What kind of survey will you develop to determine what
tool(s) are best for promoting the library with your
community? i.e. what will be the questions you want
answered by your survey? (for this exercise, only develop
5-7 questions and a survey title)
3. What innovative and creative way(s) will you present your
survey’s findings?
 Each group should appoint a note taker/reporter and will have
2 minutes to share your groups’ findings.

9. FOR MORE
INFORMATION AND
TO VIEW THE
REPORT
 www.statelibrary.sc.gov
 Search for Social Media, or visit
 http://ow.ly/axGJU
This presentation and others are
available on my SlideShare
account:
www.slideshare.net/crr29061