Vijay Kumar presents information on a road safety awareness campaign called "One Life." He notes that road safety is important because India has a large young population and is the number one country for road accidents. Each year over 1.38 lakh people are killed in road crashes in India, which accounts for 13% of total road fatalities worldwide. Road accidents cost India approximately 3.8 lakh crore rupees annually, equivalent to the GDP of Kenya. The document urges following traffic rules, such as not drinking and driving, wearing helmets, and using seat belts, in order to reduce road accidents and prioritize safety.