Radio frequency identification (RFID) uses radio waves to automatically identify objects. RFID tags are applied to or incorporated into products and can be read by RFID readers from a distance. Readers identify all tags within their reception area and transmit the tag data directly or through software. RFID is used in warehouses to track inventory and in other applications like passports, animal identification, libraries, and human implants. While the technology offers benefits over barcodes like greater reading distances and read/write capability, its widespread adoption will depend on lowering costs as production scales up.

1. RADIO FREQUENCY
IDENTIFICATION &
DETECTION (RFID)
(TECHNOLOGY IN
MARKETING)
Phaneendra kumar
Haritha VSG
Greeshma gopal

2.  Radio frequency identification (RFID) is
an automatic identification method based
on radio waves
 RFID relies on storing and retrieving data
using devices called RFID tags
 An RFID tag is applied to (or)
incorporated into a product

3.  The information in the tag can be read by
using a reader.
A reader is used to identify all tags within its
reception coverage area.
 Information transmitted from the tag can be
interpreted by reading the data directly from
the reader itself or through a software based
interface

4. IN MARKETING –
(Warehouse)

7. It has three divisions
1. A scanning antenna
2. A transceiver with decoder
to interpret the data
3. A tag (or) transponder

11.  Passports
 Animal identification
 Human implants
 Libraries

12.  Line of sight
 RFID tags can be read at much greater
distances
 Read / write capability

13.  RFID is said by many in the industry to be front
run technology
 The biggest, as of unproven, benefit would
ultimately be in the consumer goods supply chain
 With rates of simulation such as silicon coming
down the cost of tags & readers also come down
 Once the production of tags & readers is done
on a mass scale their individual cost is bound to
come down
 With the above factors in mind we conclude
that RFID will be nothing less than a revolution

14. QUERIES ???