This paper discusses the importance of rethinking industrial policy in developing countries amidst changing global dynamics, including new trade rules and the emergence of global value chains. It highlights that traditional justifications for industrial policy based on market failures are insufficient and argues for a broader approach that considers local contexts and governmental interventions to promote innovation and competition. The necessity for dynamic policy design is underscored, especially for industrially lagging countries, as the constraints of the neoliberal framework and WTO regulations reshape the effectiveness of industrial strategies.