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GOOGLE's Thoughts from the RetailOasis BIG Breakfast

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Following the RetailOasis BIG Breakfast on Wednesday the 25th of February, here is Catherine Rex's presentation (GOOGLE)

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GOOGLE's Thoughts from the RetailOasis BIG Breakfast

  1. 1. Google Confidential and Proprietary Meeting expectations in digital retail
  2. 2. Google Confidential and Proprietary Retail has already been transformed by digital
  3. 3. Google Confidential and Proprietary The expectation isn’t always based on retail
  4. 4. Google Confidential and Proprietary 4 H per day 1.5 H per day
  5. 5. Source: Capgemini & MIT Sloan Management Review, The Digital Advantage: How Digital Leaders Outperform Their Peers In Every Industry, 2013 Revenue Profitability Market Valuation +9% +26% +12 % There is significant advantage to becoming a digital business
  6. 6. Google Confidential and Proprietary So retail needs to build the experience on and offline and merge the worlds... Remembering that at Walmart, 10% of online sales come from people within the store1 Source: 1. BCG 2015
  7. 7. Google Confidential and Proprietary So, what do we need to do to close the gap? 51% Purchase online 6.6% of sales are online
  8. 8. Google Confidential and Proprietary 1. Digital DNA 2. Innovation isn’t an ‘option’ 3. Mean it
  9. 9. Google Confidential and Proprietary 1. Digital DNA
  10. 10. Google Confidential and Proprietary Think how the consumer thinks “The consumer doesn’t care about channel, and now neither will we…” Neiman Marcus
  11. 11. Google Confidential and Proprietary 2. Innovation isn’t an option
  12. 12. Google Confidential and Proprietary 3. Mean it
  13. 13. Google Confidential and Proprietary The Saks Breakfast club X
  14. 14. Books Phones Social Network Music Movies Apparel
  15. 15. Google Confidential and Proprietary The future is now
  16. 16. TITLE insert text here THANK YOU #retailoasis Catherine Rex catherinerex@google.com

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