Being Boutique: Small Business Practices for Big Business Returns

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In an industry heavily run by big players with years of experience and marketing dollars at the ready, it’s tough to create a strong platform for success for those starting out. Marketing, business meetings, cold calls and sponsorship opportunities seem to be the standard voice in creating a strong existence, but there are ways to trigger quick growth as a boutique firm with a small team of event professionals! Through our session of ‘Being Boutique’, we’ll cover ways to market, promote and create everlasting partnerships using small techniques with large business returns. We’ll cover Social Media, press opportunities, cold calling, venue/vendor meetings and ways to create that hard to achieve buzz in an industry that fights for dollars and RFPs.

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  • Employees, partners, complimenting personalities,
  • Being Boutique: Small Business Practices for Big Business Returns

    1. 1. BEING BOUTIQUE<br />Small Business Practices for Big Business Returns<br />PRESENTED BY<br />Aaron Kaufman & Jared Golberg<br />@AKthe5th @JaredGolberg<br />@5ElementEvents<br />#CSEME2011<br />
    2. 2. WHAT IS BOUTIQUE BUSINESS?<br />Let’s Start This Off?<br />A small specialized service operation, catering to a specific aspect of a niche market <br />FOR EXAMPLE, A SMALL HOTEL MIGHT CATER TO WEALTHY TRAVELERS<br />
    3. 3. 8 PITFALLS FOR SMALL BUSINESSES<br />WhyMost Fail in The First 5 Years?<br />STARTING YOUR BUSINESS FOR THE WRONG REASONS<br />POOR MANAGEMENT<br />INSUFFICIENT CAPITAL<br />LOCATION, LOCATION AND LOCATION!<br />LACK OF TIME MANAGEMENT<br />LACK OF PLANNING<br />OVER EXPANSION<br />NO WEBSITE!<br />#HELP<br />#FAIL<br />
    4. 4. STATISTICS OF FAILURE<br />Don’t Be Scared? This is For Motivation!<br />- 145,000 new businesses start up each year in Canada, and about 137,000 businesses declare bankruptcy each year. <br />- The ratio is almost one failure for each startup, and it begs the question: "How is it possible that entrepreneurship has so many casualties both in terms of money lost and lives often horribly upset?"<br />
    5. 5. GET STARTED! EVALUATEYOUR STARTUP<br />4 Important Things to Think About!<br />ARE YOU READY FOR ANENTREPRENEURSHIP?<br />EVALUATE YOUR OPTIONS<br />CHOOSE THE RIGHT TEAM (SMALL BOUTIQUE?)<br />PREPARE A BUSINESS PLAN!<br />MAKE SURE YOU ARE PREPARED ON EVERY ANGLE!<br />
    6. 6. WE’RE HERE TO TALKSUCCESS!<br />Enough With The Bad! Let’s Focus on The Good!<br />7 ADVANTAGES TO BOUTIQUE BUSINESS<br />LOW OVERHEAD AND DAY TO DAY COSTS<br />THE ABILITY TO CHOOSE DIRECTION AND TEST WATERS<br />LESS RED TAPE AND QUICK ANSWERS FOR CLIENTS<br />TEAM ORIENTED BUSINESS AND SUPPORT<br />BETTER REWARDS AND ENVIROMENT FOR EMPLOYEES<br />BETTER ACCESS TO CREATIVE EQUIPMENT/RESOURCES<br />ABILITY TO OUTSOURCE / GETTING WHAT YOU WANT<br />
    7. 7. 2003 STARTING OUT<br />What Did it Take to Get The Ball Rolling?<br />DÉCOR? DESIGN?<br />AUDIOVISUAL?<br />STAFF?<br />MANAGEMENT?<br />MARKETING?<br />MEETINGS?<br />
    8. 8. 2003 STARTING OUT<br />What Did it Take to Get The Ball Rolling?<br />THE RIGHT PEOPLE<br />IN PLACE!<br />
    9. 9. 2003 STARTING OUT<br />What Did it Take to Get The Ball Rolling?<br />THE COLD CALL!<br />MEETINGS!<br />PARTNERSHIPS!<br /><ul><li>You cannot sit and wait! Make your voice heard and get on the phone! Make meetings and everlasting partnerships to expand your reach!</li></li></ul><li>2003 STARTING OUT<br />What Did it Take to Get The Ball Rolling?<br />OUTSOURCE!<br />OUTSOURCE!<br />OUTSOURCE!<br /><ul><li>Collaborate with others in the industry! Keep your arsenal up dated by connecting with vendors! Know where to go and how to find ANYTHING FOR CLIENTS</li></li></ul><li>2003 STARTING OUT<br />What Did it Take to Get The Ball Rolling?<br />FIND YOUR OUTLETS<br />AND GET NOTICED!<br />WEBSITE!<br />BLOGS!<br />JOINED PROMOTIONS<br />MAGAZINES!<br />SOCIAL MEDIA!<br />NETWORKING EVENTS<br />SPEAKING ENGAGEMENTS<br />SPONSORSHIP!<br />ONLINE PORTALS<br />
    10. 10. GETTING NOTICED!<br />Use What YouHave FREE Access to?<br />GET FREE POSTINGS IN ONLINE DIRECTORIES<br />FOCUS ON EVENT COVERAGE WITH BIZBASH, M&IT, CSE<br />PARTNER AS A BLOG WRITER FOR EVENT PORTALS<br />START YOUR OWN BLOG AND POST IT TO YOU WEBSITE<br />SPONSOR CHARITY EVENTS AND CONFERENCES<br />ENGAGE IN SOCIAL MEDIA AND INTERACT OFTEN! <br />
    11. 11. GETTING NOTICED!<br />Use What YouHave FREE Access to?<br />
    12. 12. THE POWER OF SOCIAL MEDIA <br />Interact, Engage & Inspire<br />MOBILITY<br />ACCESS<br />DEVICES<br />
    13. 13. THE POWER OF SOCIAL MEDIA <br />Interact, Engage & Inspire<br />
    14. 14. THE POWER OF SOCIAL MEDIA <br />Interact, Engage & Inspire<br />#EVENTPROFS<br />#EVENTS<br />#ISES<br />#CSEME2011<br /><ul><li>Every hour, 48 hours of content is created via TWITTER! Join a community and get answers…</li></li></ul><li>THE POWER OF SOCIAL MEDIA <br />Interact, Engage & Inspire<br /><ul><li>WWW.FACEBOOK.COM/5THELEMENTEVENTS</li></li></ul><li>WITH ALL THE INFORMATION<br />It’s Still About RELATIONSHIPS!<br /><ul><li>Business has always been about relationships, make sure to harvest these relationships and be accessible!</li></ul>CLIENTS<br />COMPETITION<br />VENDORS<br />DRIVERS?<br />
    15. 15. WITH ALL THE INFORMATION<br />It’s Still About RELATIONSHIPS!<br />BECOME TRUSTED!<br />BECOME A RESOURCE!<br />
    16. 16. WHERE WE ARE NOW!<br />We Made It and Still Working Hard!<br />VERTICALLY INTEGRATED FULL SERVICE FIRM<br />IN HOUSE MARKETING AND GRAPHIC DESIGN<br />PART OWNERSHIP OF AV COMPANY<br />SMALL TEAM OF EVENT PROFESSIONALS<br />EXCLUSIVE AV THE FERMENTING CELLAR (DISTILLERY)<br />INDUSTRY LEADER IN DIGITAL MEDIA/MARKETING<br />HEAD ROOM FOR PROPER GROWTH AND EXPANSION<br />
    17. 17. WHERE WILL WE BE?<br />What We’re Working on?<br />FIFTH ELEMENT GROUP<br />

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