Click Frenzy Founder Grant Arnott: Tapping Aussie Customers

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Click Frenzy Founder Grant Arnott: Tapping Aussie Customers

  1. 1. TAPPING AUSSIECUSTOMERS ONLINE
  2. 2. CONTENTS1. THE STORY BEHIND CLICK FRENZY2. WHAT HAPPENED IN 20123. 2013 - ONLINE SHOPPING’S GRAND PRIX
  3. 3. GRANT ARNOTTManaging DirectorExperienced business mediapublisher/analystRegular speaker and mediacommentatorORIAs judge 2010-2013Founder and publisher ofPower Retail, Australia’snumber one resource for newsand information on online retail(10,000+ subscribers).A LITTLE ABOUT ME
  4. 4. WHAT IS CLICK FRENZY?
  5. 5. WHY CLICK FRENZY?
  6. 6. USER EXPERIENCE
  7. 7. MARKETINGDIFFERENTIATORSPremium Brands andRetailersThrill of a Limited Time SalesEvent7pm TimingHigh Quality Design andUsabilityThe Name
  8. 8. BIGGEST NAMES IN RETAIL
  9. 9. HIGH QUALITY DESIGN
  10. 10. THE TICKING CLOCK
  11. 11. 7PM START TIME - COUCHCOMMERCE
  12. 12. FINALLY, WHAT’S IN ANAME?
  13. 13. PR GENIUS...OR THE POWEROF A GOODSTORY?
  14. 14. 900+ MEDIA MENTIONS
  15. 15. WHAT HAPPENED NEXTOur promise to advertisers - minimum 250,000 unique visitorsOur goal - 500,000+Our upper limit - 1 millionWHATEVER!
  16. 16. 7.00PM,TUESDAY20 NOV,
  17. 17. QuickTime™ and adecompressorare needed to see this picture.
  18. 18. POST-CRASH (THERECOVERY)
  19. 19. AHH, SOCIAL MEDIA...
  20. 20. #CLICKFAIL 2012@TheKooriWoman: I wasnteven remotely interested inclick frenzy, but now that itsnot even working, Imoutraged.
  21. 21. THE RESULTCLICK FRENZY 2012Traffic: Whenservice was restored,Click Frenzy served1.6 million visitorsand 22 million pageviews through thesale period.
  22. 22. CLICK FRENZY 2012“In my view, [Click Frenzy] was a runaway success. It was the largest trading day we have ever had online.”Bernie Brookes, CEO, Myer“We have seen a 550% increase in sales and already trends suggest we’ll do the same sales number in thenext 12 hours. Click Frenzy has exceeded all expectations for us and it’s a worthy event in many respects. Ican’t speak for all retailers but for us we were delighted with the increased traffic and sales.”Craig White, Managing Director, É lan Media Partners (EzyDVD)“We did two months of sales in one day during Click Frenzy.”Stuart Duff, Ecommerce Director, Bevilles“We advertised on Click Frenzy and despite the outages our site broke every record. We had our largest salesand volume of visitors in any given 24 our period. Well done. We’ll be back next year!”Toy Connect“We experienced traffic 10 times normal… and a daily sale of close to 7 times normal.Did it work for us?HELL YES !”Wayne Shelley, Stuffed with Plush
  23. 23. WHERE TO NEXT?
  24. 24. LESSONS LEARNTAussies Want To Shop Online with Good RetailersRespect But Don’t Fear SocialMediaAlways KeepInnovatingTo Generate PR, You Need A Great StoryShoppers Get Pretty Pissed Off If YourSite’s Not Working!
  25. 25. THANK YOU?QUESTIONS

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