Click Frenzy Founder Grant Arnott: Tapping Aussie Customers
TAPPING AUSSIECUSTOMERS ONLINE
CONTENTS1. THE STORY BEHIND CLICK FRENZY2. WHAT HAPPENED IN 20123. 2013 - ONLINE SHOPPING’S GRAND PRIX
GRANT ARNOTTManaging DirectorExperienced business mediapublisher/analystRegular speaker and mediacommentatorORIAs judge 2010-2013Founder and publisher ofPower Retail, Australia’snumber one resource for newsand information on online retail(10,000+ subscribers).A LITTLE ABOUT ME
#CLICKFAIL 2012@TheKooriWoman: I wasnteven remotely interested inclick frenzy, but now that itsnot even working, Imoutraged.
THE RESULTCLICK FRENZY 2012Traffic: Whenservice was restored,Click Frenzy served1.6 million visitorsand 22 million pageviews through thesale period.
CLICK FRENZY 2012“In my view, [Click Frenzy] was a runaway success. It was the largest trading day we have ever had online.”Bernie Brookes, CEO, Myer“We have seen a 550% increase in sales and already trends suggest we’ll do the same sales number in thenext 12 hours. Click Frenzy has exceeded all expectations for us and it’s a worthy event in many respects. Ican’t speak for all retailers but for us we were delighted with the increased traffic and sales.”Craig White, Managing Director, É lan Media Partners (EzyDVD)“We did two months of sales in one day during Click Frenzy.”Stuart Duff, Ecommerce Director, Bevilles“We advertised on Click Frenzy and despite the outages our site broke every record. We had our largest salesand volume of visitors in any given 24 our period. Well done. We’ll be back next year!”Toy Connect“We experienced traffic 10 times normal… and a daily sale of close to 7 times normal.Did it work for us?HELL YES !”Wayne Shelley, Stuffed with Plush
LESSONS LEARNTAussies Want To Shop Online with Good RetailersRespect But Don’t Fear SocialMediaAlways KeepInnovatingTo Generate PR, You Need A Great StoryShoppers Get Pretty Pissed Off If YourSite’s Not Working!