Retailing and marketing
•Download as PPT, PDF•
3 likes•509 views
The document discusses retailing and marketing. It defines retailing as the final step in distributing goods to end consumers for personal use. Marketing is defined as creating and exchanging offerings that have value for customers. Retailers obtain demand through practices like advertising, pricing, and product planning. They service demand through logistics, warehousing, and customer service. The retailer mix involves factors like product, price, place, and promotion that retailers use to satisfy customers and influence purchases.
Report
Share
Report
Share
Recommended
Retail Marketing
Easy guide to MBA students
Retail Management
This helps students to understand the concept of retailing, characteristics, importance and the types of retailers.
The steps involved in the strategic retail planning process.
Marketing management
Marketing involves identifying and meeting human and social needs profitably. It is defined as creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Marketers promote 10 types of entities: goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. E-marketing uses digital media and the internet to help sell products and services. Major societal forces like technology, globalization, and consumer participation have created new marketing opportunities and challenges but also new capabilities for companies to understand customers and communicate using tools like the internet, social media, and mobile marketing.
How has Marketing Management Changed In Recent Years?
The document discusses how the marketplace has changed over the last 10 years due to factors like technology, globalization, and increased competition. It outlines new abilities for marketers like using social media and mobile marketing. It also discusses marketing concepts like the marketing concept, production concept, and relationship marketing. Finally, it explains the evolution of marketing management from the traditional 4 P's to a modern approach incorporating people, processes, programs, and performance.
The scope of marketing
Marketing involves identifying and meeting human and social needs through products, services, and ideas. It can be defined socially as improving living standards or managerially as selling products. Successful companies like Canon and Toyota conducted careful marketing research to develop products that met demands, resulting in many orders. Marketing targets a wide range of goods, services, experiences, people, places, properties and information across consumer, business, global and non-profit markets through both physical marketplaces and digital marketspaces.
SOCIETAL FORCES & MARKETING
This document discusses marketing and societal forces. It defines marketing as identifying and meeting human and social needs profitably. Marketing involves creating, communicating, delivering, and exchanging offerings of value for customers, partners, and society. Societal marketing holds that companies should consider society's long-term interests in addition to consumer wants and business needs. Major societal forces create challenges for marketers but also new capabilities like using social media, mobile marketing, and customized goods and communications.
Kotler Visual - Chap16 - Retailing
This document discusses key considerations for retailers, including defining the target market, matching product assortments to the target market, paying attention to pricing and markdowns, using tools like advertising to generate traffic, considering the store atmosphere and location, and establishing procurement policies suited to the target market.
Chapter2
The document discusses various theories of structural change in retailing including the wheel of retailing, dialectic process, and natural selection. It also covers different ways retailers can be classified such as by ownership, operational structure, merchandise offering, retail location, methods of customer interaction, and pricing policy. Examples are provided to illustrate concepts like the wheel of retailing and different retail formats.
Chap1
The document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants, with the goal of profit. It focuses on delivering customer satisfaction.
- Marketing addresses core concepts like products/services, value, exchange, and markets. It aims to satisfy needs, wants, and demands.
- Marketing management implements programs to create exchanges and achieve organizational goals through demand management and profitable customer relationships.
- The marketing concept focuses on target market needs and delivering superior satisfaction compared to competitors.
Recommended
Retail Marketing
Easy guide to MBA students
Retail Management
This helps students to understand the concept of retailing, characteristics, importance and the types of retailers.
The steps involved in the strategic retail planning process.
Marketing management
Marketing involves identifying and meeting human and social needs profitably. It is defined as creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Marketers promote 10 types of entities: goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. E-marketing uses digital media and the internet to help sell products and services. Major societal forces like technology, globalization, and consumer participation have created new marketing opportunities and challenges but also new capabilities for companies to understand customers and communicate using tools like the internet, social media, and mobile marketing.
How has Marketing Management Changed In Recent Years?
The document discusses how the marketplace has changed over the last 10 years due to factors like technology, globalization, and increased competition. It outlines new abilities for marketers like using social media and mobile marketing. It also discusses marketing concepts like the marketing concept, production concept, and relationship marketing. Finally, it explains the evolution of marketing management from the traditional 4 P's to a modern approach incorporating people, processes, programs, and performance.
The scope of marketing
Marketing involves identifying and meeting human and social needs through products, services, and ideas. It can be defined socially as improving living standards or managerially as selling products. Successful companies like Canon and Toyota conducted careful marketing research to develop products that met demands, resulting in many orders. Marketing targets a wide range of goods, services, experiences, people, places, properties and information across consumer, business, global and non-profit markets through both physical marketplaces and digital marketspaces.
SOCIETAL FORCES & MARKETING
This document discusses marketing and societal forces. It defines marketing as identifying and meeting human and social needs profitably. Marketing involves creating, communicating, delivering, and exchanging offerings of value for customers, partners, and society. Societal marketing holds that companies should consider society's long-term interests in addition to consumer wants and business needs. Major societal forces create challenges for marketers but also new capabilities like using social media, mobile marketing, and customized goods and communications.
Kotler Visual - Chap16 - Retailing
This document discusses key considerations for retailers, including defining the target market, matching product assortments to the target market, paying attention to pricing and markdowns, using tools like advertising to generate traffic, considering the store atmosphere and location, and establishing procurement policies suited to the target market.
Chapter2
The document discusses various theories of structural change in retailing including the wheel of retailing, dialectic process, and natural selection. It also covers different ways retailers can be classified such as by ownership, operational structure, merchandise offering, retail location, methods of customer interaction, and pricing policy. Examples are provided to illustrate concepts like the wheel of retailing and different retail formats.
Chap1
The document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants, with the goal of profit. It focuses on delivering customer satisfaction.
- Marketing addresses core concepts like products/services, value, exchange, and markets. It aims to satisfy needs, wants, and demands.
- Marketing management implements programs to create exchanges and achieve organizational goals through demand management and profitable customer relationships.
- The marketing concept focuses on target market needs and delivering superior satisfaction compared to competitors.
Managing Retailing, Wholesaling, and Market Logistics
This document discusses retailing, wholesaling, and market logistics. It provides objectives to determine types of organizations in these sectors and understand their marketing decisions and trends. It describes different types of retailers like department stores and supermarkets. It also outlines wholesaler functions and types. Finally, it discusses key elements of market logistics like transportation, warehousing, and inventory management.
GFGC CHIKKABASUR ( PRINCIPLE OF MARKETING )
This document provides an overview of key marketing concepts including:
1) It defines marketing as a societal process of obtaining needs and wants through creating, offering, and exchanging products and value with others.
2) It lists what can be marketed, including goods, services, events, experiences, persons, places, properties, organizations, information and ideas.
3) Some core marketing concepts discussed include needs, wants and demands, products, customer value, satisfaction and quality, exchange transactions and relationships, and markets.
4) It outlines different marketing management philosophies like production concept, product concept, selling concept, and marketing concept.
5) The four Ps of marketing - product, price
Chap 1 marketing
1. Marketing involves all activities related to creating, pricing, promoting, and distributing products and services to satisfy consumer wants.
2. Marketing has evolved through production-oriented, sales-oriented, and product-oriented stages to today's marketing-oriented or consumer-oriented approach where customer satisfaction is the primary goal.
3. Marketing aims to balance profitability, customer satisfaction, and public interest through understanding consumer needs and delivering desired value.
marketing management
The document discusses key concepts in marketing including definitions of marketing provided by William Stanton and Philip Kotler. It outlines the 4 Ps of marketing as product, price, place, and promotion. It also discusses the evolution of marketing approaches from production to marketing oriented. Additional topics covered include the marketing mix elements, segmentation, factors considered in pricing and distribution, and the importance of satisfying customer needs.
Retailing Wholesaling
The document provides an overview of retailing and wholesaling. It defines retailing and wholesaling, describes different types of retailers like department stores, supermarkets, and discount stores. It also outlines different types of wholesalers including merchant wholesalers, brokers, agents, and manufacturers' branches. The document discusses key marketing decisions for both retailers and wholesalers.
Ch 16 : Managing Retailing, Wholesaling, and Logistics - Morales
Ch 16 Managing Retailing, Wholesaling, and Logistics
Source: Marketing Management, 13th Ed, Kotler
2011.2.15 marketing
This document discusses key concepts in retailing. It covers the importance of retailing in the US economy, ways to classify retailers, major types of retail operations including stores and non-store formats, franchising, developing a retail marketing strategy, and new developments in retailing such as interactivity and mobile commerce. The learning outcomes cover discussing the role of retailing, classifying retailers, describing retail operations and formats, non-store retailing techniques, franchising, developing a marketing strategy, and new innovations.
Traditional and nontraditional retailer SIDDANNA M BALAPGOL
Traditional retail channels include direct dealers, distributors, wholesalers, and brand shops, while non-traditional or modern channels refer to retailers like hypermarkets, department stores, discount stores, and online stores. Traditional channels have limited geographical presence within a city or region, involve personal interaction but lower service expectations, and lack defined delivery norms. In contrast, modern channels have national presence, provide low personal involvement but higher service expectations, and have strict delivery schedules. Other differences include traditional channels having seasonal volumes and promotions while modern channels have consistent higher volumes and regular promotions.
retailing
The document discusses key concepts in retailing including:
1) Retailing involves selling consumer goods through multiple channels to earn a profit by satisfying consumer needs.
2) Retailers are classified based on ownership, operations, services, merchandising, and location of sales.
3) Successful retailers adapt to environmental factors like the economy, technology, and demographics.
4) Large retailers are increasingly dictating terms to suppliers through private labels, data analysis, and inventory management.
Marketing ethics
Ethical marketing refers to applying ethics to the marketing process in order to benefit society both in the short and long term. It involves honestly and factually representing products and marketing them in a socially responsible way. Ethical marketing aims to win customer loyalty through community involvement, honesty, and fairness rather than manipulation. It overlaps with media ethics and examines issues like whether marketing damages autonomy or manipulates values.
Chapter2notes
This document provides an overview of different ways to classify retail units based on factors like ownership structure, operational structure, merchandise variety, location, and customer interaction methods. It discusses classifications such as sole proprietorships, partnerships, limited liability companies, independent traders, chain stores, franchises, cooperatives, department stores, discount stores, specialty stores, supermarkets and hypermarkets. Examples of retailers in India are provided to illustrate each classification.
Chapter 16 - Managing Retailing Wholesaling and Logistics Market
Chapter 16 - Managing Retailing, Wholesaling and Logistics Market. Presenting 6 key concepts from the chapter.
Marketing and its importance
Marketing involves identifying and satisfying customer needs through the exchange of goods and services. It evolved with industrialization in the 19th-20th centuries. Marketing helps promote product awareness, boost sales, and build company reputation through both online and offline channels, including word-of-mouth marketing. The goal is to profitably meet customer requirements through the management of exchange processes.
Functions of marketing management
This document discusses the key functions of marketing. It identifies the main functions as the exchange of goods from seller to buyer, the physical supply which includes assembling, transportation, storage and warehousing, and facilitating functions such as financing, risk taking, standardization, and providing market information. It provides examples and details for each of the main marketing functions.
Managing retailing, wholesaling and logistics
Successful go-to-market strategies require integrating retailers, wholesalers, and logistical organizations. Future Retail operates multiple retail formats across India serving over 10 million customers weekly through diverse store formats. Reliance Mart is a large wholesale and retail center covering 165,000 square feet that offers over 95,000 products and services catering to both businesses and consumers.
What is market and marketing
THE PPT CONSIST OF A BRIEF DESCRIPTION ABOUT ALL THE ASPECT OF MARKET AND MARKETING helpfull for MBA students to know about a quick over view about marketing management
Unit4 retailing
The document discusses different types of retailers and retailing concepts. It describes retailers being classified based on the amount of service provided, breadth of product lines, prices charged, and organizational structure. Retailers range from self-service to full-service and include discount stores, department stores, supermarkets, and more. The document also covers retailer marketing decisions around target markets, product assortment, pricing, promotion, and location. It concludes by discussing trends in retailing like the growth of non-store formats and importance of technology.
Chapter 1
The document defines marketing as a social and managerial process through which individuals and groups obtain what they need and want by creating and exchanging products and value with others. It discusses core marketing concepts like needs, wants and demands, and how companies address these through value propositions and marketing offers. The key aspects of marketing management are identified as demand management, building profitable customer relationships, and different philosophies like production concept, product concept, and societal marketing concept.
Wholesaling
Wholesaling involves the sale of goods and services to retailers or commercial buyers for resale or business use. Wholesalers typically purchase goods in large quantities from manufacturers and sell in smaller quantities to retailers. They provide important services like warehousing, transportation, financing, market information, and risk bearing. New technologies and trends toward increased services are changing the wholesaling industry.
Chapter 16 Managing Retailing Wholesaling Logistics
The document discusses retailing, wholesaling, and logistics. It describes different types of retailers like department stores, supermarkets, and discount stores. Retailers make decisions about their target markets, product assortment, pricing, and promotion. Wholesalers help manufacturers reach many small business customers efficiently through activities like selling, promoting, bulk breaking, and financing. Market logistics involves planning the infrastructure to meet customer demand through decisions about the value proposition, channel design, operational excellence, and information systems.
principles-of-marketing-retailing-vs-wholesaling
Retailing involves the sale of goods directly to consumers for personal use, while wholesaling involves the sale of goods to retailers. There are two main types of retailers: store retailers which operate out of physical locations, and non-store retailers which sell through methods like catalogs, telemarketing, or online. Store retailers can be further classified by factors like the level of service provided, the breadth of products offered, relative pricing compared to competitors, and whether they are independent businesses or part of a chain. Non-store retailing is growing faster than store retailing and includes direct marketing, direct selling, and automatic vending.
Owner ship & risk
The document discusses ownership and risk of goods under commercial law. It addresses who owns goods if more than one party claims ownership, and how ownership transfers based on identification of goods and agreement of parties. It also covers how risk of loss transfers between buyer and seller based on terms of sale like FOB, as well as what happens if one party breaches including who bears the risk of loss. The document provides an overview of key concepts regarding ownership and risk of goods in commercial transactions.
More Related Content
What's hot
Managing Retailing, Wholesaling, and Market Logistics
This document discusses retailing, wholesaling, and market logistics. It provides objectives to determine types of organizations in these sectors and understand their marketing decisions and trends. It describes different types of retailers like department stores and supermarkets. It also outlines wholesaler functions and types. Finally, it discusses key elements of market logistics like transportation, warehousing, and inventory management.
GFGC CHIKKABASUR ( PRINCIPLE OF MARKETING )
This document provides an overview of key marketing concepts including:
1) It defines marketing as a societal process of obtaining needs and wants through creating, offering, and exchanging products and value with others.
2) It lists what can be marketed, including goods, services, events, experiences, persons, places, properties, organizations, information and ideas.
3) Some core marketing concepts discussed include needs, wants and demands, products, customer value, satisfaction and quality, exchange transactions and relationships, and markets.
4) It outlines different marketing management philosophies like production concept, product concept, selling concept, and marketing concept.
5) The four Ps of marketing - product, price
Chap 1 marketing
1. Marketing involves all activities related to creating, pricing, promoting, and distributing products and services to satisfy consumer wants.
2. Marketing has evolved through production-oriented, sales-oriented, and product-oriented stages to today's marketing-oriented or consumer-oriented approach where customer satisfaction is the primary goal.
3. Marketing aims to balance profitability, customer satisfaction, and public interest through understanding consumer needs and delivering desired value.
marketing management
The document discusses key concepts in marketing including definitions of marketing provided by William Stanton and Philip Kotler. It outlines the 4 Ps of marketing as product, price, place, and promotion. It also discusses the evolution of marketing approaches from production to marketing oriented. Additional topics covered include the marketing mix elements, segmentation, factors considered in pricing and distribution, and the importance of satisfying customer needs.
Retailing Wholesaling
The document provides an overview of retailing and wholesaling. It defines retailing and wholesaling, describes different types of retailers like department stores, supermarkets, and discount stores. It also outlines different types of wholesalers including merchant wholesalers, brokers, agents, and manufacturers' branches. The document discusses key marketing decisions for both retailers and wholesalers.
Ch 16 : Managing Retailing, Wholesaling, and Logistics - Morales
Ch 16 Managing Retailing, Wholesaling, and Logistics
Source: Marketing Management, 13th Ed, Kotler
2011.2.15 marketing
This document discusses key concepts in retailing. It covers the importance of retailing in the US economy, ways to classify retailers, major types of retail operations including stores and non-store formats, franchising, developing a retail marketing strategy, and new developments in retailing such as interactivity and mobile commerce. The learning outcomes cover discussing the role of retailing, classifying retailers, describing retail operations and formats, non-store retailing techniques, franchising, developing a marketing strategy, and new innovations.
Traditional and nontraditional retailer SIDDANNA M BALAPGOL
Traditional retail channels include direct dealers, distributors, wholesalers, and brand shops, while non-traditional or modern channels refer to retailers like hypermarkets, department stores, discount stores, and online stores. Traditional channels have limited geographical presence within a city or region, involve personal interaction but lower service expectations, and lack defined delivery norms. In contrast, modern channels have national presence, provide low personal involvement but higher service expectations, and have strict delivery schedules. Other differences include traditional channels having seasonal volumes and promotions while modern channels have consistent higher volumes and regular promotions.
retailing
The document discusses key concepts in retailing including:
1) Retailing involves selling consumer goods through multiple channels to earn a profit by satisfying consumer needs.
2) Retailers are classified based on ownership, operations, services, merchandising, and location of sales.
3) Successful retailers adapt to environmental factors like the economy, technology, and demographics.
4) Large retailers are increasingly dictating terms to suppliers through private labels, data analysis, and inventory management.
Marketing ethics
Ethical marketing refers to applying ethics to the marketing process in order to benefit society both in the short and long term. It involves honestly and factually representing products and marketing them in a socially responsible way. Ethical marketing aims to win customer loyalty through community involvement, honesty, and fairness rather than manipulation. It overlaps with media ethics and examines issues like whether marketing damages autonomy or manipulates values.
Chapter2notes
This document provides an overview of different ways to classify retail units based on factors like ownership structure, operational structure, merchandise variety, location, and customer interaction methods. It discusses classifications such as sole proprietorships, partnerships, limited liability companies, independent traders, chain stores, franchises, cooperatives, department stores, discount stores, specialty stores, supermarkets and hypermarkets. Examples of retailers in India are provided to illustrate each classification.
Chapter 16 - Managing Retailing Wholesaling and Logistics Market
Chapter 16 - Managing Retailing, Wholesaling and Logistics Market. Presenting 6 key concepts from the chapter.
Marketing and its importance
Marketing involves identifying and satisfying customer needs through the exchange of goods and services. It evolved with industrialization in the 19th-20th centuries. Marketing helps promote product awareness, boost sales, and build company reputation through both online and offline channels, including word-of-mouth marketing. The goal is to profitably meet customer requirements through the management of exchange processes.
Functions of marketing management
This document discusses the key functions of marketing. It identifies the main functions as the exchange of goods from seller to buyer, the physical supply which includes assembling, transportation, storage and warehousing, and facilitating functions such as financing, risk taking, standardization, and providing market information. It provides examples and details for each of the main marketing functions.
Managing retailing, wholesaling and logistics
Successful go-to-market strategies require integrating retailers, wholesalers, and logistical organizations. Future Retail operates multiple retail formats across India serving over 10 million customers weekly through diverse store formats. Reliance Mart is a large wholesale and retail center covering 165,000 square feet that offers over 95,000 products and services catering to both businesses and consumers.
What is market and marketing
THE PPT CONSIST OF A BRIEF DESCRIPTION ABOUT ALL THE ASPECT OF MARKET AND MARKETING helpfull for MBA students to know about a quick over view about marketing management
Unit4 retailing
The document discusses different types of retailers and retailing concepts. It describes retailers being classified based on the amount of service provided, breadth of product lines, prices charged, and organizational structure. Retailers range from self-service to full-service and include discount stores, department stores, supermarkets, and more. The document also covers retailer marketing decisions around target markets, product assortment, pricing, promotion, and location. It concludes by discussing trends in retailing like the growth of non-store formats and importance of technology.
Chapter 1
The document defines marketing as a social and managerial process through which individuals and groups obtain what they need and want by creating and exchanging products and value with others. It discusses core marketing concepts like needs, wants and demands, and how companies address these through value propositions and marketing offers. The key aspects of marketing management are identified as demand management, building profitable customer relationships, and different philosophies like production concept, product concept, and societal marketing concept.
Wholesaling
Wholesaling involves the sale of goods and services to retailers or commercial buyers for resale or business use. Wholesalers typically purchase goods in large quantities from manufacturers and sell in smaller quantities to retailers. They provide important services like warehousing, transportation, financing, market information, and risk bearing. New technologies and trends toward increased services are changing the wholesaling industry.
Chapter 16 Managing Retailing Wholesaling Logistics
The document discusses retailing, wholesaling, and logistics. It describes different types of retailers like department stores, supermarkets, and discount stores. Retailers make decisions about their target markets, product assortment, pricing, and promotion. Wholesalers help manufacturers reach many small business customers efficiently through activities like selling, promoting, bulk breaking, and financing. Market logistics involves planning the infrastructure to meet customer demand through decisions about the value proposition, channel design, operational excellence, and information systems.
What's hot (20)
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market Logistics
Ch 16 : Managing Retailing, Wholesaling, and Logistics - Morales
Ch 16 : Managing Retailing, Wholesaling, and Logistics - Morales
Traditional and nontraditional retailer SIDDANNA M BALAPGOL
Traditional and nontraditional retailer SIDDANNA M BALAPGOL
Chapter 16 - Managing Retailing Wholesaling and Logistics Market
Chapter 16 - Managing Retailing Wholesaling and Logistics Market
Chapter 16 Managing Retailing Wholesaling Logistics
Chapter 16 Managing Retailing Wholesaling Logistics
Viewers also liked
principles-of-marketing-retailing-vs-wholesaling
Retailing involves the sale of goods directly to consumers for personal use, while wholesaling involves the sale of goods to retailers. There are two main types of retailers: store retailers which operate out of physical locations, and non-store retailers which sell through methods like catalogs, telemarketing, or online. Store retailers can be further classified by factors like the level of service provided, the breadth of products offered, relative pricing compared to competitors, and whether they are independent businesses or part of a chain. Non-store retailing is growing faster than store retailing and includes direct marketing, direct selling, and automatic vending.
Owner ship & risk
The document discusses ownership and risk of goods under commercial law. It addresses who owns goods if more than one party claims ownership, and how ownership transfers based on identification of goods and agreement of parties. It also covers how risk of loss transfers between buyer and seller based on terms of sale like FOB, as well as what happens if one party breaches including who bears the risk of loss. The document provides an overview of key concepts regarding ownership and risk of goods in commercial transactions.
Trends in Retailing
Top trends in Retailing can be a good anchor slide show for a discussion/talk on retailing with the detailed content changed to express the very latest!
Evolution of retail in india
The document discusses the history and growth of organized retailing in India. It began slowly in the 1980s with companies like Bombay Dyeing, Raymonds, and S kumar's. TITAN established elegant showrooms and successfully created an organized retailing concept in India. The Indian retail market is currently estimated at $600 billion and expected to reach $1 trillion by 2020, with food being the largest segment. Effective forecasting, strong finances, stock control, good marketing, and customer service are keys to success in retail, while low growth, high costs, wrong pricing, and failure to adapt to changing consumer behavior can lead to challenges.
History of retail
This document discusses the history and evolution of retail in India. It begins with a brief overview of how retail has traditionally functioned in India through small family-owned shops and open-air markets. It then outlines the emergence of organized retail in India in the late 19th century with the establishment of large markets in major cities. The document further explores the transformation of retail in India over the last few decades with the growth of retail chains, shopping malls, and the entry of foreign retailers into the Indian market. It concludes by categorizing the various retail formats currently operating in India, including traditional, established, and emerging modern formats.
Recent marketing trends in retailing
1. The document discusses recent trends in the retail industry, including the rise of omnichannel retailing, increasing online shopping and mobile payments, and a focus on personalized customer experiences.
2. Key trends include increasing consumer interconnectivity and demand for individualized experiences, as well as the growth of social media and data collection about customers.
3. Retailers face issues around managing large amounts of customer data while respecting privacy, and need to listen to consumers through multiple new channels to understand changing needs and spot trends.
Evolution of retailing
This document summarizes the gradual development and evolution of retail formats in the United States and India from the barter system to modern organized retailing. It traces the key phases in the United States from Montgomery Ward establishing mass retailing in the 1800s to the rise of shopping malls, discount stores, and franchising in the post-WWII era. In India, it notes the dominance of small unorganized family-run stores and rural markets, but also the recent growth of branded stores, department stores, and specialty retailers since economic liberalization in the 1990s as organized retail has begun to develop and replace the unorganized sector.
Chapter 14 Marketing Channels and Retailing 2014
The document discusses the major tasks involved in developing a retail marketing strategy:
1. Define and select a target market by segmenting the market based on demographics, geographics, and psychographics.
2. Choose the appropriate retailing mix, which includes the product offering, promotion strategy, store location, prices, store presentation, and personnel.
3. Develop the product offering or merchandise mix that will be carried by the retailer. Additional tasks discussed include choosing a community and specific site for the store location.
Types Of Retailing
The document discusses different types of retail stores and how shopping locations have changed over time. It describes convenience stores for everyday items, CBD stores for higher-end goods, street markets, out-of-town superstores, retail parks grouping stores together, and metro stores attached to gas stations. It then asks questions about Tesco's history, starting in London in 1919 and growing into an international chain operating in several countries.
Indian retail ppt
The document discusses the concept and evolution of retailing in India. It defines retailing as the final step of distribution involving the sale of goods and services to final consumers. Retailing in India has evolved from traditional small family-run stores to the modern organized sector with shopping malls and complexes. Currently, over 90% of Indian retail remains unorganized while organized retail is a growing sector.
Retailing (Concept & Definition)
The document provides an overview of retailing and wholesaling. It defines retailing as selling goods directly to consumers, and wholesaling as selling goods to businesses or retailers. It then discusses different types of retailers like department stores, supermarkets, and discount stores which are classified based on factors like level of service and product lines. The document also covers types of wholesalers including merchant wholesalers, brokers, and manufacturers' agents. It discusses marketing decisions for both retailers and wholesalers.
Test Marketing
This document discusses test marketing and provides examples of its use. It begins with an introduction that defines test marketing as an experimental procedure conducted under realistic market conditions to test new products or marketing plans. It then provides details on 4 main types of consumer goods market testing: 1) sales wave research, 2) simulated test marketing, 3) controlled test marketing, and 4) test markets. Each method is described in 1-2 sentences. It also briefly discusses business goods market testing and mentions disadvantages of test marketing. Specific examples of test marketing McLobsters and products by Reliance Home Products are also referenced.
Retail merchandising
Merchandising involves acquiring goods and making them available to customers at the right times, prices and quantities to meet retailer goals. A merchandising philosophy guides product decisions based on the target market, competitors, and trends. Effective merchandising requires planning assortments, inventory levels, pricing, and more to sell the right products profitably. Retailers must determine their merchandising strategy in terms of brand offerings, product breadth and depth to meet customer needs within budget.
Viewers also liked (13)
Similar to Retailing and marketing
Lecture 1
The document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants, with the goal of profitably delivering customer satisfaction.
- Core concepts include products/services, value/satisfaction, exchange/transactions, needs/wants, and markets.
- Marketers must understand what motivates consumers by addressing their needs, wants, and demands. They must also provide products/services that satisfy these needs and wants.
- Modern marketing involves attracting and retaining customers through relationships and exchanges to achieve organizational goals.
Marketing - Philip Kotler Ch 1
This document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants through a process of obtaining customer satisfaction at a profit.
- Core concepts include products/services, value/satisfaction, needs/wants, exchange/transactions, relationships, and markets. Needs, wants, and demands motivate consumer action. Products and services satisfy these, and value and satisfaction determine consumer choice. Exchanges and transactions allow obtaining products/services through relationships in markets. Modern marketing uses an integrated system to manage demand and relationships for organizational goals.
Marketing management unit-1
The document provides an overview of the key concepts to be covered in the Marketing Management course. It discusses the evolution of marketing from production to sales to marketing-oriented eras. The objectives are to understand marketing concepts, evolution of marketing management, and the nature and scope of marketing management. It also defines key terms like market, exchange, needs and wants, utility, marketing mix, and marketing environment. The marketing mix consists of product, price, place, and promotion. Environmental scanning techniques are also discussed.
chap1 (2).ppt
This document provides an overview of key marketing concepts. It defines marketing as the process of satisfying customer needs through the exchange of products and services. The core concepts discussed are the marketing mix of product, price, place and promotion. It also examines what motivates consumer behavior in terms of needs, wants and demands. Additional topics covered include how value and satisfaction influence customer choice, and how modern marketing systems facilitate exchanges between suppliers, marketers and end users.
chap1.ppt
This document provides an overview of key marketing concepts. It defines marketing as the process of satisfying customer needs through the exchange of products and services. The core concepts discussed are the marketing mix of product, price, place, and promotion. It also explains that customers purchase products to fulfill needs, wants, and demands, and that they seek value and satisfaction. Modern marketing involves suppliers, intermediaries, competitors, and end users interacting within an environment shaped by societal factors.
Principles of Marketing chapter 1 for the BBA
This document provides an overview of key marketing concepts. It defines marketing as the process of satisfying customer needs through the exchange of products and services. The core concepts discussed are the marketing mix of product, price, place and promotion. It also examines what motivates consumer behavior in terms of needs, wants and demands. Additional topics covered include how value and satisfaction influence customer choice, and how modern marketing systems facilitate exchanges between suppliers, marketers and end users.
Marketing Management Unit01.pdf
This document provides an introduction and overview of key marketing management concepts:
- Marketing management involves analyzing, planning, implementing and controlling programs to facilitate exchanges between organizations and target audiences for mutual benefit.
- The core concepts of marketing include needs and wants, products and services, markets, exchanges and relationships, and customer value and satisfaction.
- Marketing serves economic, legal, managerial, and social functions and involves studying customers, products, pricing, distribution, promotion, and ensuring satisfaction.
- Understanding marketing concepts is important for organizations to meet competition, reduce costs, enter new markets, and satisfy customer demand.
Marketing - nature / scope / concept
Marketing involves studying customer wants and needs, creating products to meet those needs, and delivering products at the right price. It is the process of planning, pricing, promoting, and distributing goods and services to create value for both customers and organizations. Marketing identifies unfulfilled customer desires and works to satisfy them through the delivery of products and services at a profit.
Mktg Concepts
The document provides an overview of key marketing concepts including:
- The marketing concept focuses on satisfying customer needs better than competitors to achieve organizational goals.
- The marketing mix consists of the four P's - product, price, place, and promotion. It is the set of controllable tactical marketing tools used to produce the desired response in the target market.
- Marketing involves discovering customer needs, creating demand, serving that demand through distribution channels, and expanding the market despite competition.
Nature and scope of marketing
Marketing is defined as the process of exploring, creating, and delivering value to satisfy customer needs for profit. It identifies unfulfilled customer needs and desires. Marketing incorporates activities from product development to distribution and involves studying customer behavior to create and maintain relationships. It is both a science, by following principles to study markets, and an art that anticipates human needs. Marketing encompasses economic, managerial, and social functions to efficiently exchange goods and services between producers and consumers.
Marketing Management Session 1 & 2
The document discusses various marketing concepts including definitions of marketing, the importance of understanding customer needs, benefits of digital technology for customers and businesses, and the key elements of successful marketing such as product planning, pricing, promotion, and distribution. Marketing is defined as the process of creating, communicating, delivering, and exchanging offerings that provide value for customers, companies, and society.
Marketing basics
The document discusses key concepts in marketing. It defines marketing as a process of identifying and meeting consumer needs profitably through creating, stimulating, and fulfilling demands. Marketing involves understanding customers and the environment, developing strategies, implementing marketing programs, building relationships, and capturing value. The marketing mix of product, price, place, and promotion are used to create and deliver customer value. Marketing also requires understanding internal operations and external factors like competitors, suppliers, and the broader social, economic, technological environment.
MARKETING MANAGEMENT MATERIAL
The document discusses marketing concepts including needs, wants, demands, products, value, satisfaction, exchange, transactions, and definitions of marketing. It then provides more detail on marketing functions including selling, buying, transportation, storage, standardization, grading, financing, risk taking, and market information gathering. Marketing is defined as identifying and satisfying customer needs profitably by creating value. The key marketing functions aim to facilitate the exchange of goods and services from producers to consumers.
Marketing Manahement
The document discusses the key concepts of marketing including definitions, the marketing mix (the 4Ps of product, price, place, and promotion), different marketing orientations, and specializations within marketing. It provides examples to illustrate marketing channels and the product life cycle. The overall focus is on understanding marketing as a process of identifying and satisfying customer needs through an exchange relationship.
Marketing management Module 1
This document provides an overview of marketing management and service marketing. It defines key terms like marketing, the marketing concept, and services. It discusses the evolution of marketing from a product orientation to a customer orientation. It also outlines the core concepts of marketing including needs, products, value, exchange, relationships, markets, and marketers. Finally, it describes the unique characteristics of services and their importance for marketing.
marketing mgmt Topic 7
This document provides an overview and introduction to marketing concepts. It discusses key topics such as defining marketing and examining the core concepts of customer value and satisfaction. It also compares the five marketing management philosophies and analyzes some of the major challenges facing marketers heading into the next century, including changes in technology, globalization, and a need for greater social responsibility.
Marketing part i
The document defines marketing according to definitions from the American Marketing Association from 1948 to 2004. It discusses that marketing involves identifying and meeting human needs profitably by creating, delivering, and communicating value. The marketing management process involves choosing target markets and growing customers through superior customer value. The document then discusses what can be marketed, who engages in marketing, demand states, the structure of exchange economies, marketing systems, customer markets, core concepts like needs and value, marketing environments, new marketing realities and capabilities, and the evolution of marketing concepts.
Introduction to marketing management-1.pdf
This document defines key marketing terms and concepts. It begins by defining market, marketing, and marketing management. It then provides definitions of marketing from the AMA and Philip Kotler. Marketing management is explained as planning and executing ideas, goods, and services to create value for customers. The goals of marketing are to attract new customers and keep current customers. Several marketing philosophies are outlined, including the production, product, selling, marketing, and societal concepts. The marketing process and core concepts around needs, products, value, exchange, and markets are also summarized.
Marketing Management
The document provides an overview of key concepts in marketing management. It defines marketing, discusses the new economy and challenges for firms, and covers core concepts like segmentation, the marketing mix, and marketing strategies. The summary explores how marketing satisfies customer needs through exchange and creates value for both customers and organizations.
Ch01
Marketing involves creating, delivering, and exchanging products and services that satisfy customer needs and wants in a profitable way. The document discusses the evolution of marketing philosophies from production and product-focused approaches to a customer-focused marketing concept. It also covers the key aspects of understanding customer behavior, building customer relationships, and engaging in relationship marketing to enhance customer satisfaction and loyalty.
Similar to Retailing and marketing (20)
More from Study
Rural retailing
The document discusses rural India, noting that 70% of India's population lives in 6.27 million villages. It outlines some key initiatives to increase access to services in rural areas like banking, telephones, and insurance. Some examples of rural retail formats and companies operating in rural India are provided, such as e-Choupal by ITC and Project Shakti by HUL. The document also lists challenges to conducting business in rural India, including lack of literacy and awareness, low incomes, poor infrastructure for roads and telecommunications, unreliable electricity and water, and local competition.
Retailing
This document provides an introduction to retailing. It defines retailing as activities that add value to products and services sold to consumers for personal use. Retailing contributes significantly to the Indian economy by generating employment, GDP growth, and opportunities for expansion. Key terms in retailing include retailers, inventory, private labels, kiosks, and stock keeping units. The growth of the retail sector in India is driven by increasing incomes, lifestyle changes, and store design innovation, though challenges remain around skills, real estate, and competition with unorganized retailers.
Theories of retailing
There are two main theories of retailing described in the document: cyclical theories and evolutionary theories. Cyclical theories include the wheel of retailing theory and accordion theory, which propose that retail formats cycle between different stages. Evolutionary theories include the dialectic process theory and natural selection theory, which propose that retail formats evolve and adapt through competition and environmental changes, with the formats best able to adapt being most likely to survive. The document also describes the retail life cycle theory, in which retail organizations pass through stages of innovation, growth, maturity, and decline.
E tailing
E-tailing refers to electronic retail transactions conducted over a network without physical presence. It includes business-to-business and business-to-consumer sales of goods and services online. There are pure play e-tailers that operate solely online and brick and mortar retailers that also sell online. E-tailing models include deal-based sites, club-based private sites, standard product listings, and marketplace platforms. Drivers of e-tailing growth include changing demographics, technology penetration, and income growth, while challenges are customer acquisition costs, cybercrime, and lack of touch/feel experience. Benefits are discounted prices, convenience, and ability to compare products. India's e-tailing market is projected
Cold drinks
The document describes a restaurant that sells cold drinks. It provides details on the restaurant's location, hours, varieties of drinks sold, sizes and prices. It notes that sales are higher in summers compared to winters and that seasonal offers are provided on older stock. The primary customers are travelers on the nearby highway and students from local colleges. The owner manages operations and logistics.
Retail Brand "PUMA"
Puma is a global sportswear company that was founded in 1948 and has since expanded to offer a wide range of athletic footwear, apparel, and accessories. The company focuses on several key product segments led under the direction of the chairperson and management team through strategic promotional efforts. While Puma faces some drawbacks, its mission is to be the fastest sports brand in the world.
Buying behavior
The document outlines various factors that influence consumer behavior, including personal factors like motivation, perception and problem solving; social factors like family and culture; demographic factors like age, income and ethnicity; economic changes in income and spending; and psychological needs. It also lists retailer characteristics that attract customers such as convenient location, competitive pricing, product selection, customer service and promotional activities.
Staffing in management
This document provides an overview of staffing functions such as manpower planning, recruitment, selection, training and development. It defines staffing as the process of matching jobs with individuals. Manpower planning involves forecasting future manpower needs. Recruitment is the process of attracting job applicants while selection involves choosing candidates for jobs. Training improves employees' job-related skills and development helps with their long-term growth. The document outlines the various steps and sources involved in recruitment, selection, transfer, promotion and training.
1940's fashion
Veronica Lake was a popular 1940s fashion icon and actress known for her glossy hairstyles that were typical of the decade, with voluminous curls and waves that were longer than prior eras. She helped popularize the sophisticated 1940s hairstyles that featured perfectionist curls and waves.
Biodiversity and wildlife
The document discusses biodiversity and wildlife conservation. It defines biodiversity as the variety of life forms on Earth, including species, ecosystems, and genes. There are three main types of biodiversity: species diversity, ecosystem diversity, and genetic diversity. Biodiversity provides both consumptive value through resources like food and medicine, and non-consumptive value through benefits like recreation and research. Wildlife faces threats from habitat loss, overexploitation, invasive species, pollution, climate change, and more. India is home to significant biodiversity and many endangered species. The government plays an important role in wildlife conservation through laws and programs like Project Tiger to protect threatened species and their habitats.
1930s fashion
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Innovative modern textile
The document discusses various natural and man-made fiber materials that can be used for textiles, including their properties and production methods. It describes fibers that can be extracted from banana, pineapple, soybeans and corn. It also covers bamboo fiber produced through hydrolysis and alkalization, as well as naturally colored cotton bred with colors other than white. The document notes new textile technologies like nano fibers less than 1000nm in diameter and smart textiles that can sense and react to the wearer's environment.
Branding decision
Branding decisions involve choosing whether to develop brand names and packaging for products. If branding is used, companies must select brand names. There are cognitive and experiential approaches to branding depending on the product and situation. Brand decision-making considers rational and emotional factors. The level of customer involvement, whether prospects or retainment, and consumers versus businesses influence decisions. Effective branding communicates to both logical and emotional thinking through understanding the customer relationship.
More from Study (13)
Recently uploaded
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版一模一样【微信：741003700 】【澳洲莫纳什大学毕业证硕士学历】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
原版一模一样【微信：741003700 】【澳洲南十字星大学毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Charles McClure | Retail Scavenger Hunt |
A presentation of Angelos Cd's and more. This show an EP, LP and the items that the record store carries.
Secrets of a Successful Sale: Optimizing Your Checkout Process
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
原版定制(爱大学位证书)英国爱丁堡大学毕业证文凭证书实拍图原版一模一样
原版定制【微信:bwp0011】《(爱大学位证书)英国爱丁堡大学毕业证文凭证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
Recently uploaded (6)
Secrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout Process
Retailing and marketing
- 2. Philip Kotler:“Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use.” The final step in the distribution of merchandise for consumption by the end consumers.
- 3. A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.: Kotler & Armstrong Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. : AMA
- 4. Obtaining demand via : Price and pricing Advertising Personal selling Sales promotion Product planning Customer segmentation Merchandise display Store location Servicing demand through : Transportation Logistics Warehousing Customer service Inventory control Order processing Merchandise handling Credit control
- 5. Creation of demand for goods & services Focus on overall needs of customers’ needs and satisfaction Emphasis on customers satisfaction Selling goods and services Focus is on the customer Emphasis on selling and earning profit
- 6. Manufacturer Manufacturer - Wholesaler - Retailer - Consumer Manufacturer - Retailer - Consumer Manufacturer – Consumer Retailer Promotion Product Price Place
- 7. Customer: Marketing Research on Shopping behaviour, brand choice and customer response. Advertising & Promotions Define target Merchandise display Location Pricing Sales Promotion Product Planning
- 8. Retail Mix is the combination of factors retailer use to satisfy customer needs and influence their purchase decision. Retail Mix help in the carrying out of operations in order to achieve the set goals. Address Customer Needs Formulate Strategy Coordinate Operations Respond to Competition