The document discusses various marketing concepts including definitions of marketing, the importance of understanding customer needs, benefits of digital technology for customers and businesses, and the key elements of successful marketing such as product planning, pricing, promotion, and distribution. Marketing is defined as the process of creating, communicating, delivering, and exchanging offerings that provide value for customers, companies, and society.
Perceived Consumer-Centric Marketing- Mix at the Urban Bottom of the Pyramid-...QUESTJOURNAL
ABSTRACT: Purpose of study: The current research study strives to develop a reliable and valid consumercentric marketing- mix for the core or essential food items at Urban Bottom or Base of the Pyramid market. Design/methodology/approach: This research paper reviews the existing marketing- mix elements of western food market (Product, Price, Place and Promotion). A survey of six hundred households was conducted in six selected slum areas of Delhi. Thereby, based on the exploratory factor analysis existing elements of marketingmix were refined for the essential food items. Findings: Through a survey of 600 respondents residing in six highly dense slum area of Delhi (India), 4 Ps marketing-mix instrument was redefined and empirically tested through exploratory factor analysis. The resultant marketing-mix for BOP segment comprised of four dimensions renamed as Core product, Price Sensitivity, Social sources of information and Place Loyalty. Practical implications: For managers, this research suggests a set of guidelines for designing an efficient marketing-mix for core food items in consumer-sensitive manner. Social Implications: Recommendations will lead to inculcating a long forgotten market in mainstream, economy and improving the standard of their living by providing significant choices. Originality Value: This paper makes an original contribution in direction of revival of existing western marketing-mix based on the BOP consumer survey. Research limitation- The food items consumed by BOP market is further pronged into two categories- Core and Non-core Food items. This study is limited to understanding the purchase behavior for core or essential food items. This study was conducted in six densely populated urban slum areas of Delhi. Paper type: Empirical Research Paper
Perceived Consumer-Centric Marketing- Mix at the Urban Bottom of the Pyramid-...QUESTJOURNAL
ABSTRACT: Purpose of study: The current research study strives to develop a reliable and valid consumercentric marketing- mix for the core or essential food items at Urban Bottom or Base of the Pyramid market. Design/methodology/approach: This research paper reviews the existing marketing- mix elements of western food market (Product, Price, Place and Promotion). A survey of six hundred households was conducted in six selected slum areas of Delhi. Thereby, based on the exploratory factor analysis existing elements of marketingmix were refined for the essential food items. Findings: Through a survey of 600 respondents residing in six highly dense slum area of Delhi (India), 4 Ps marketing-mix instrument was redefined and empirically tested through exploratory factor analysis. The resultant marketing-mix for BOP segment comprised of four dimensions renamed as Core product, Price Sensitivity, Social sources of information and Place Loyalty. Practical implications: For managers, this research suggests a set of guidelines for designing an efficient marketing-mix for core food items in consumer-sensitive manner. Social Implications: Recommendations will lead to inculcating a long forgotten market in mainstream, economy and improving the standard of their living by providing significant choices. Originality Value: This paper makes an original contribution in direction of revival of existing western marketing-mix based on the BOP consumer survey. Research limitation- The food items consumed by BOP market is further pronged into two categories- Core and Non-core Food items. This study is limited to understanding the purchase behavior for core or essential food items. This study was conducted in six densely populated urban slum areas of Delhi. Paper type: Empirical Research Paper
When pursuing a vertical integration strategy, a firm gets involved in new portions of the value chain. This approach can be very attractive when a firm’s suppliers or buyers have too much power over the firm and are becoming increasingly profitable at the firm’s expense.
Financial accounting is the process of recording, summarizing and reporting a company’s business transactions through financial statements. These statements are: the income statement, the balance sheet, the cash flow statement and the statement of retained earnings.
Here’s What We’ll Cover:
What Is the Difference Between Accounting and Financial Accounting?
What Are the Four Basic Financial Statements?
Why Is Financial Accounting Important?
NOTE: FreshBooks Support team members are not certified income tax or accounting professionals and cannot provide advice in these areas, outside of supporting questions about FreshBooks. If you need income tax advice please contact an accountant in your area.
What Is the Difference Between Accounting and Financial Accounting?
“Accounting” encompasses all of a company’s financial transactions. A well-managed accounting department will have set policies and procedures for expenses, data management and the generation of financial reports.
Financial accounting is concerned specifically with the generation of these reports, that they are based on accurate information and follow “Generally Accepted Accounting Principles” (otherwise known as GAAP). GAAP sets accounting standards in the United States for a wide array of topics, including financial statement presentation.
What Are the 4 Basic Financial Statements?
The 4 basic financial statements used in financial accounting are the balance sheet, income statement (profit-and-loss statement), cash flow statement, and statement of owner’s equity.
Illustration: the 4 basic financial statements in accounting
The Balance Sheet
A balance sheet shows what a company owns (its “assets”) and owes (its “liabilities”) as of a particular date, along with its shareholders’ equity.
Assets can include:
Cash
Prepaid Expenses
Accounts Receivable
Notes Receivable (money owed to the company within 1 year)
Inventory
Investments (including real estate)
Buildings
Machinery and equipment
Vehicles
Intangible Assets (such as patents)
Liabilities can include:
Accounts Payable
Loans Payable
Notes Payable (money the company owes within 1 year)
Unearned Revenue (a product or service a client has paid for, but the company has not yet provided)
Deferred Tax
Current Taxes
Payroll (owed but not yet paid)
Warranty Obligations
Mortgages
Shareholders’ Equity can include:
Stocks (preferred and common stocks)
Retained Earnings (money to be invested back into the business)
Comprehensive Income (profit or loss in a company’s investments during a specific time period)
On a balance sheet, Assets = Liabilities + Shareholders’ Equity.
The Income Statement
An Income Statement is a company’s net income for a certain period of time. It is a company’s total revenue minus its total expenses.
You will also hear the income statement being referred to as the “Profit and Loss Statement”.
The Cash Flow Statement
The cash flow statement documents in detail all of a company’s income and debts over a specifi
This presentation is about Marketing for the 21st Century, the subject of
Marketing Management. This tells us about the core values and subject matter
or in a net shell i can say that the summery of Marketing Management.
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Best Regards,
Mohammed Naveed Haider Khawaja
E-Mail: naveedtaji@gmail.com
Blog: http://naveedtaji.blogspot.com
Profile: http://naveedtaji.hi5.com
Quote:
Expect nothing, live frugally on surprise. (Alice Walker)
YD Rama Rao Affidavit for MLA KKD 2014 ElectionsHarish Lunani
This file has been taken from Election Commission website. I am making it public so that its easy to share. Elections Commission still dont know how to use slide share. They have kept it in Zipped file. And its a long process to get the file.
Share as much you can. Other candidates are coming up....
Mootha Sasidhar Affidavit for MLA KKD 2014 ElectionsHarish Lunani
This file has been taken from Election Commission website. I am making it public so that its easy to share. Elections Commission still dont know how to use slide share. They have kept it in Zipped file. And its a long process to get the file.
Share as much you can. Other candidates are coming up....
This file has been taken from Election Commission website. I am making it public so that its easy to share. Elections Commission still dont know how to use slide share. They have kept it in Zipped file. And its a long process to get the file.
This file has been taken from Election Commission website. I am making it public so that its easy to share. Elections Commission still dont know how to use slide share. They have kept it in Zipped file. And its a long process to get the file.
Dwarampudi ChandraSekhar Reddy Affidavit for 2014 MLA KKD ElectionsHarish Lunani
This file has been taken from Election Commission website. I am making it public so that its easy to share. Elections Commission still dont know how to use slide share. They have kept it in Zipped file. And its a long process to get the file.
BTW..I think Chandra Sekhar Reddy has filed the longest Affidavit. Lot of progress....:-)
Check for yourself, the list of Trane Commercial Andhra Pradesh Customers List. This shows how strong and for long Trane has been a air conditioning solution partner for the Top Giants in the industry. Now you can chose Trane for your Home too. Just contact Ramgopal Agencies, 7799899936, Kakinada, EG Dist, Andhra Pradesh.
My Mom is cook and she does catering for small parties like kitty parties, bday parties or any other small gatherings at house and office. She is specialist in Marwadi food and all other items listed in the menu. We are located at Kakinada. So if you are in Kakinada and got some gathering, try our food.
2. Good Marketing is No Accident The roaring success of four-wheeler Tata Ace, in a market earlier dominated by three-wheeler load carriers, was due to a deep understanding of the market needs and customer requirements.
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6. What is Marketed? Goods Services Events & Experiences Persons Places & Properties Organizations Information Ideas
11. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
12. What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
13. Selling is only the tip of the iceberg “ There will always be a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed is to make the product or service available.” Peter Drucker
30. Company Orientations Societal Marketing Concept The orientation of the firm typically guides marketing efforts Marketing Concept Customer Concept Product Concept Selling Concept Production Concept