Retailing
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This document provides an introduction to retailing. It defines retailing as activities that add value to products and services sold to consumers for personal use. Retailing contributes significantly to the Indian economy by generating employment, GDP growth, and opportunities for expansion. Key terms in retailing include retailers, inventory, private labels, kiosks, and stock keeping units. The growth of the retail sector in India is driven by increasing incomes, lifestyle changes, and store design innovation, though challenges remain around skills, real estate, and competition with unorganized retailers.
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001 retailing – an overview
The document provides an overview of retailing in India. It discusses how retailing is defined, its scope and benefits. It outlines how retailing has evolved in India from small neighborhood stores to organized retail chains. It also summarizes the key factors driving this change and discusses the various aspects of the retailing environment including the economic, legal, technological and competitive landscapes.
retailing
The document discusses key concepts in retailing including:
1) Retailing involves selling consumer goods through multiple channels to earn a profit by satisfying consumer needs.
2) Retailers are classified based on ownership, operations, services, merchandising, and location of sales.
3) Successful retailers adapt to environmental factors like the economy, technology, and demographics.
4) Large retailers are increasingly dictating terms to suppliers through private labels, data analysis, and inventory management.
Retailing
1. Retailing is defined as all activities involved in selling goods or services directly to consumers for their personal use. A retailer is a business whose sales primarily come from retailing.
2. There are different types of retailing including general merchandising retailing like department stores, food retailing like supermarkets and convenience stores, and non-store retailing like internet, catalog, and television home shopping.
3. International retailing faces issues related to legislation, taxation, consumer perspective differences between countries, and managing salespeople across borders.
Retailing (Concept & Definition)
The document provides an overview of retailing and wholesaling. It defines retailing as selling goods directly to consumers, and wholesaling as selling goods to businesses or retailers. It then discusses different types of retailers like department stores, supermarkets, and discount stores which are classified based on factors like level of service and product lines. The document also covers types of wholesalers including merchant wholesalers, brokers, and manufacturers' agents. It discusses marketing decisions for both retailers and wholesalers.
Types of retailers
This document discusses various characteristics of retailers including the types of merchandise they sell, their level of customer service, pricing, and more. It describes different categories of retailers like supermarkets, department stores, discount stores, and specialty retailers. It also covers classification systems for types of merchandise and ownership structures for retailers like independent stores, corporate chains, and franchises.
Unit4 retailing
The document discusses different types of retailers and retailing concepts. It describes retailers being classified based on the amount of service provided, breadth of product lines, prices charged, and organizational structure. Retailers range from self-service to full-service and include discount stores, department stores, supermarkets, and more. The document also covers retailer marketing decisions around target markets, product assortment, pricing, promotion, and location. It concludes by discussing trends in retailing like the growth of non-store formats and importance of technology.
Notes chapter 1
Retailing involves selling products to consumers for personal use. It matches consumer demand with manufacturer supply. The document discusses various retail formats like traditional stores, department stores, discount stores, category killers, specialty stores, and e-tailers. It also discusses drivers of changing retail structures in India like customers, marketing plans, visual recognition, workplace challenges, and planning for success. Finally, it discusses how the internet redefines the retail industry by supporting marketing, facilitating retail marketing through communication and interaction, and enabling a different retail experience through online shopping.
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001 retailing – an overview
The document provides an overview of retailing in India. It discusses how retailing is defined, its scope and benefits. It outlines how retailing has evolved in India from small neighborhood stores to organized retail chains. It also summarizes the key factors driving this change and discusses the various aspects of the retailing environment including the economic, legal, technological and competitive landscapes.
retailing
The document discusses key concepts in retailing including:
1) Retailing involves selling consumer goods through multiple channels to earn a profit by satisfying consumer needs.
2) Retailers are classified based on ownership, operations, services, merchandising, and location of sales.
3) Successful retailers adapt to environmental factors like the economy, technology, and demographics.
4) Large retailers are increasingly dictating terms to suppliers through private labels, data analysis, and inventory management.
Retailing
1. Retailing is defined as all activities involved in selling goods or services directly to consumers for their personal use. A retailer is a business whose sales primarily come from retailing.
2. There are different types of retailing including general merchandising retailing like department stores, food retailing like supermarkets and convenience stores, and non-store retailing like internet, catalog, and television home shopping.
3. International retailing faces issues related to legislation, taxation, consumer perspective differences between countries, and managing salespeople across borders.
Retailing (Concept & Definition)
The document provides an overview of retailing and wholesaling. It defines retailing as selling goods directly to consumers, and wholesaling as selling goods to businesses or retailers. It then discusses different types of retailers like department stores, supermarkets, and discount stores which are classified based on factors like level of service and product lines. The document also covers types of wholesalers including merchant wholesalers, brokers, and manufacturers' agents. It discusses marketing decisions for both retailers and wholesalers.
Types of retailers
This document discusses various characteristics of retailers including the types of merchandise they sell, their level of customer service, pricing, and more. It describes different categories of retailers like supermarkets, department stores, discount stores, and specialty retailers. It also covers classification systems for types of merchandise and ownership structures for retailers like independent stores, corporate chains, and franchises.
Unit4 retailing
The document discusses different types of retailers and retailing concepts. It describes retailers being classified based on the amount of service provided, breadth of product lines, prices charged, and organizational structure. Retailers range from self-service to full-service and include discount stores, department stores, supermarkets, and more. The document also covers retailer marketing decisions around target markets, product assortment, pricing, promotion, and location. It concludes by discussing trends in retailing like the growth of non-store formats and importance of technology.
Notes chapter 1
Retailing involves selling products to consumers for personal use. It matches consumer demand with manufacturer supply. The document discusses various retail formats like traditional stores, department stores, discount stores, category killers, specialty stores, and e-tailers. It also discusses drivers of changing retail structures in India like customers, marketing plans, visual recognition, workplace challenges, and planning for success. Finally, it discusses how the internet redefines the retail industry by supporting marketing, facilitating retail marketing through communication and interaction, and enabling a different retail experience through online shopping.
Lecture 1 - Introduction to Retailing
Retailing involves the direct sale of products and services to consumers for their personal use. Retail is driven by consumer spending which depends on disposable income and consumer confidence. Global retail sales have nearly doubled since the 1980s, with the US leading, and retail in Asian economies is growing 6-10% annually. Various types of retailers include specialty stores, department stores, supermarkets/hypermarkets, convenience stores, discount stores, and off-price retailers. Operational issues for retailers include supply chain management, pricing, sales channels, and retail strategies.
Retailing
Retailing involves adding value to products and services sold to consumers for personal use. It includes all activities related to selling goods or services to final consumers. Retailing provides assortments of products and services in convenient locations while breaking bulk and managing inventory. In India, retailing is evolving from traditional formats like markets to established formats like department stores and emerging formats like hypermarkets and malls. There are various types of retail formats classified by ownership, merchandise offered, and whether they are store-based, non-store based, or service-based.
Introduction to Retail Management
Walmart began as a single store and grew to become the largest company in the US and one of the top admired corporations. Retailing involves the sale of goods and services to consumers for personal use and includes tangible goods, services, and non-store formats like online sales. There are various theories around the evolution and development of retailing formats, including natural selection theory where the most adapted formats survive, and the wheel of retailing theory where innovative formats mature over time. Retail formats can be classified by ownership type, location, and merchandise offered.
Introduction to Retailing management
Retailing involves selling goods and services to consumers in small quantities. It serves several functions like deciding on product assortments, breaking bulk, display, inventory holding and additional services. Special characteristics of retailing include the retailer's strategy. There are various types of retailers worldwide like independent, chain, franchised and consumer cooperatives that offer different merchandise through stores like convenience stores, supermarkets, hypermarkets and more. Technology plays a key role in retailing by enabling integrated systems, networking, electronic data interchange, bar-coding, electronic article surveillance and electronic shelf labels to help control inventory and make merchandising decisions across multiple retail outlets.
2011.2.15 marketing
This document discusses key concepts in retailing. It covers the importance of retailing in the US economy, ways to classify retailers, major types of retail operations including stores and non-store formats, franchising, developing a retail marketing strategy, and new developments in retailing such as interactivity and mobile commerce. The learning outcomes cover discussing the role of retailing, classifying retailers, describing retail operations and formats, non-store retailing techniques, franchising, developing a marketing strategy, and new innovations.
types of retailers.
This document discusses different types of retailers, including food retailers like supermarkets, supercenters, warehouse clubs, and convenience stores. It also discusses general merchandise retailers such as department stores, discount stores, specialty stores, drugstores, home improvement centers, and off-price retailers. The document outlines the characteristics used to classify retailers, including merchandise type, variety/assortment, services offered, and price. It provides examples of different retailers and trends in retail formats.
principles-of-marketing-retailing-vs-wholesaling
Retailing involves the sale of goods directly to consumers for personal use, while wholesaling involves the sale of goods to retailers. There are two main types of retailers: store retailers which operate out of physical locations, and non-store retailers which sell through methods like catalogs, telemarketing, or online. Store retailers can be further classified by factors like the level of service provided, the breadth of products offered, relative pricing compared to competitors, and whether they are independent businesses or part of a chain. Non-store retailing is growing faster than store retailing and includes direct marketing, direct selling, and automatic vending.
Introduction to Retail
This document provides an overview of retailing in India. It defines retailing as the last stage of moving goods to consumers. Retailing involves selling products directly to consumers for personal use. The retail industry in India is large and growing, contributing 10% to GDP. However, 92% of the retail market remains unorganized. Organized retail is growing at 26.8% annually and increasing opportunities are available in areas like operations, supply chain management, marketing, and human resources. The industry faces challenges like infrastructure issues, but FDI is helping drive competition and improvements. Overall the future of retailing in India looks strong.
Retail Management Module 1 notes
Consumers satisfied with the store’s service quality are most likely to remain loyal. Service quality is being increasingly perceived as a tool to increase value for the consumer; as a means of positioning in a competitive environment to ensure consumer satisfaction, retention and patronage. Much of the attention focused on the service quality construct is attributable to the SERVQUAL instrument developed by Parasuraman, Zeithaml & Berry (1988) for measuring service quality.
Retail Management
Retail management refers to the processes of bringing customers into stores to purchase desired merchandise. It aims to make shopping a pleasurable experience by ensuring customers can easily find and purchase products. Effective retail management is important as it saves customers' time, avoids chaos in stores, and controls issues like shoplifting. Key aspects of retail management include organizing merchandise logically, maintaining adequate stock levels, training employees to be customer-focused, and gathering customer feedback to inform improvements. The overall goal is maximizing customer satisfaction through an efficient shopping experience.
Retailing
This document provides an overview of retailing as a chapter in a textbook. It includes sections on introduction to retailing, customer relationship management in retailing, merchandising and inventory management in retailing. It also lists the opposite checker for the chapter as Pooja Zanzmera and provides a table with the names and roll numbers of 7 students. The document then continues with definitions and explanations of key retailing concepts.
retail formats
The document provides an overview of retail formats in India. It discusses that retailing accounts for 14-15% of India's GDP and is the fifth largest retail market in the world, growing at an annual rate of 25-30%. The industry is mostly unorganized. The challenges facing the industry include restrictions on foreign investment and real estate purchases. The retail formats discussed include mom and pop stores, peddlers, hawkers, market traders, specialty stores, department stores, discount stores, convenience stores, hypermarkets, supermarkets, malls, category killers, e-tailers, and vending machines.
Chapter 1
The document discusses the retail industry and trends in India. It notes that retail is expected to reach Rs. 25,000 billion by 2008 in India. Organized retailing is growing in both food and non-food segments. By 2015, India will have over 700 shopping malls, up from 400 operational malls in 2010. The document also examines relationships between retailers and suppliers, different retail formats, and drivers of success in the retail sector such as customers, education, and planning.
Retail format
This document defines and describes various retail store formats and non-store retail formats. Store retail formats include department stores, specialist stores, category killers, convenience stores, supermarkets/superstores/hypermarkets, catalogue shops, discount stores, and factory outlets. Non-store retail formats consist of mail order, direct selling, personal retailing, telesales, and internet retailing. Each format is briefly characterized, such as department stores offering a wide product range across multiple floors and specialist stores focusing on a narrow customer segment.
Importance of retailing
The document discusses retailers and how they contribute value through both products and services. Retailers are not just stores like Walmart and Target, but also businesses providing consumer services like Redbox and hotels. Retailers work in the supply chain between manufacturers, wholesalers, and consumers. They engage in activities like vertical integration by operating warehouses and backward integration by taking on some wholesaling and manufacturing roles. Apple is used as an example of backward integration through manufacturing oversight and forward integration by operating their own retail stores. The importance of retailers is discussed as making consumers' lives easier by providing a variety of products and services in one location.
Introduction to retailing
Retailing from three different perspectives, Characteristics, Activities performed by Retailers, Organized Retail Trade, Advantages of organized retail, Types of Retailing, Store & Non-Store Retailing, Internet Retailing, Catalog Retailing (Mail-order retailing), Direct Selling (door-to-door retailing), Tele Selling, TV Home Shopping, Vending Machines (Automatic Retailing), Retail Formats, On the basis of Merchandise Offered or Store Strategy Mix, Super Market, Hyper Market, Shopping Mall, Form of Ownership, Independent, Retal, Franchising, Leased Department, Co-Operative Outlet
Retail mgmt
This document provides an overview of Part 1 of the textbook "Retail Management: A Strategic Approach". Part 1 explores the field of retailing, relationships in retailing, and strategic planning for retail businesses. Chapter 1 defines retailing and discusses its characteristics and impact. It introduces strategic planning and examines its application. Chapter 2 examines relationships with customers and other retailers and how technology impacts these relationships. Chapter 3 focuses on the strategic planning process and its importance for retailers.
Introduction to world of retailing
This document provides an introduction to the world of retailing. It defines retailing as business activities that add value to products and services sold to consumers. Retailers are part of the distribution channel between manufacturers and consumers. Retailers add value by providing assortment, breaking bulk, holding inventory, and offering services. Retailing is socially and economically significant due to retail sales, employment opportunities, and role as a global industry. The nature of retailing is changing from traditional mom and pop stores to today's technology-driven retailers.
Conventional retailing
Conventional retailing refers to traditional small retail formats like local kirana shops. These shops are family-run with low investment and lack standardization. They make up 98% of India's retail sector. They remain popular due to proximity, credit options, and efficient management systems. However, organized retail is growing at 35% annually and poses a threat with modern practices and formats. E-commerce is also transforming retail by offering convenience and new ways for customers and retailers to interact.
What does retailer do
This document provides an introduction to retail, including definitions of retail, the functions of retailers, and the evolution of retail in India. It defines retail as the sale of goods and services to the ultimate consumer. Retailers serve to provide goods to consumers through creating time, place, and ownership utilities. Major types of retailers discussed include general merchandise retailers like supermarkets and department stores, specialty stores, and shopping malls. The document traces the evolution of retail in India from traditional haats and mandis to the establishment of large public distribution systems and cooperative retail networks post-independence.
Food Network
The document describes a food network as a map showing the sources of food sold in a London shop and the routes that food travels along. It includes a table listing different food products and their countries of origin, and instructions to mark the origins on a map, connect them to London by drawn lines, and estimate the total distance the food has traveled.
Rural retailing
The document discusses rural India, noting that 70% of India's population lives in 6.27 million villages. It outlines some key initiatives to increase access to services in rural areas like banking, telephones, and insurance. Some examples of rural retail formats and companies operating in rural India are provided, such as e-Choupal by ITC and Project Shakti by HUL. The document also lists challenges to conducting business in rural India, including lack of literacy and awareness, low incomes, poor infrastructure for roads and telecommunications, unreliable electricity and water, and local competition.
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Lecture 1 - Introduction to Retailing
Retailing involves the direct sale of products and services to consumers for their personal use. Retail is driven by consumer spending which depends on disposable income and consumer confidence. Global retail sales have nearly doubled since the 1980s, with the US leading, and retail in Asian economies is growing 6-10% annually. Various types of retailers include specialty stores, department stores, supermarkets/hypermarkets, convenience stores, discount stores, and off-price retailers. Operational issues for retailers include supply chain management, pricing, sales channels, and retail strategies.
Retailing
Retailing involves adding value to products and services sold to consumers for personal use. It includes all activities related to selling goods or services to final consumers. Retailing provides assortments of products and services in convenient locations while breaking bulk and managing inventory. In India, retailing is evolving from traditional formats like markets to established formats like department stores and emerging formats like hypermarkets and malls. There are various types of retail formats classified by ownership, merchandise offered, and whether they are store-based, non-store based, or service-based.
Introduction to Retail Management
Walmart began as a single store and grew to become the largest company in the US and one of the top admired corporations. Retailing involves the sale of goods and services to consumers for personal use and includes tangible goods, services, and non-store formats like online sales. There are various theories around the evolution and development of retailing formats, including natural selection theory where the most adapted formats survive, and the wheel of retailing theory where innovative formats mature over time. Retail formats can be classified by ownership type, location, and merchandise offered.
Introduction to Retailing management
Retailing involves selling goods and services to consumers in small quantities. It serves several functions like deciding on product assortments, breaking bulk, display, inventory holding and additional services. Special characteristics of retailing include the retailer's strategy. There are various types of retailers worldwide like independent, chain, franchised and consumer cooperatives that offer different merchandise through stores like convenience stores, supermarkets, hypermarkets and more. Technology plays a key role in retailing by enabling integrated systems, networking, electronic data interchange, bar-coding, electronic article surveillance and electronic shelf labels to help control inventory and make merchandising decisions across multiple retail outlets.
2011.2.15 marketing
This document discusses key concepts in retailing. It covers the importance of retailing in the US economy, ways to classify retailers, major types of retail operations including stores and non-store formats, franchising, developing a retail marketing strategy, and new developments in retailing such as interactivity and mobile commerce. The learning outcomes cover discussing the role of retailing, classifying retailers, describing retail operations and formats, non-store retailing techniques, franchising, developing a marketing strategy, and new innovations.
types of retailers.
This document discusses different types of retailers, including food retailers like supermarkets, supercenters, warehouse clubs, and convenience stores. It also discusses general merchandise retailers such as department stores, discount stores, specialty stores, drugstores, home improvement centers, and off-price retailers. The document outlines the characteristics used to classify retailers, including merchandise type, variety/assortment, services offered, and price. It provides examples of different retailers and trends in retail formats.
principles-of-marketing-retailing-vs-wholesaling
Retailing involves the sale of goods directly to consumers for personal use, while wholesaling involves the sale of goods to retailers. There are two main types of retailers: store retailers which operate out of physical locations, and non-store retailers which sell through methods like catalogs, telemarketing, or online. Store retailers can be further classified by factors like the level of service provided, the breadth of products offered, relative pricing compared to competitors, and whether they are independent businesses or part of a chain. Non-store retailing is growing faster than store retailing and includes direct marketing, direct selling, and automatic vending.
Introduction to Retail
This document provides an overview of retailing in India. It defines retailing as the last stage of moving goods to consumers. Retailing involves selling products directly to consumers for personal use. The retail industry in India is large and growing, contributing 10% to GDP. However, 92% of the retail market remains unorganized. Organized retail is growing at 26.8% annually and increasing opportunities are available in areas like operations, supply chain management, marketing, and human resources. The industry faces challenges like infrastructure issues, but FDI is helping drive competition and improvements. Overall the future of retailing in India looks strong.
Retail Management Module 1 notes
Consumers satisfied with the store’s service quality are most likely to remain loyal. Service quality is being increasingly perceived as a tool to increase value for the consumer; as a means of positioning in a competitive environment to ensure consumer satisfaction, retention and patronage. Much of the attention focused on the service quality construct is attributable to the SERVQUAL instrument developed by Parasuraman, Zeithaml & Berry (1988) for measuring service quality.
Retail Management
Retail management refers to the processes of bringing customers into stores to purchase desired merchandise. It aims to make shopping a pleasurable experience by ensuring customers can easily find and purchase products. Effective retail management is important as it saves customers' time, avoids chaos in stores, and controls issues like shoplifting. Key aspects of retail management include organizing merchandise logically, maintaining adequate stock levels, training employees to be customer-focused, and gathering customer feedback to inform improvements. The overall goal is maximizing customer satisfaction through an efficient shopping experience.
Retailing
This document provides an overview of retailing as a chapter in a textbook. It includes sections on introduction to retailing, customer relationship management in retailing, merchandising and inventory management in retailing. It also lists the opposite checker for the chapter as Pooja Zanzmera and provides a table with the names and roll numbers of 7 students. The document then continues with definitions and explanations of key retailing concepts.
retail formats
The document provides an overview of retail formats in India. It discusses that retailing accounts for 14-15% of India's GDP and is the fifth largest retail market in the world, growing at an annual rate of 25-30%. The industry is mostly unorganized. The challenges facing the industry include restrictions on foreign investment and real estate purchases. The retail formats discussed include mom and pop stores, peddlers, hawkers, market traders, specialty stores, department stores, discount stores, convenience stores, hypermarkets, supermarkets, malls, category killers, e-tailers, and vending machines.
Chapter 1
The document discusses the retail industry and trends in India. It notes that retail is expected to reach Rs. 25,000 billion by 2008 in India. Organized retailing is growing in both food and non-food segments. By 2015, India will have over 700 shopping malls, up from 400 operational malls in 2010. The document also examines relationships between retailers and suppliers, different retail formats, and drivers of success in the retail sector such as customers, education, and planning.
Retail format
This document defines and describes various retail store formats and non-store retail formats. Store retail formats include department stores, specialist stores, category killers, convenience stores, supermarkets/superstores/hypermarkets, catalogue shops, discount stores, and factory outlets. Non-store retail formats consist of mail order, direct selling, personal retailing, telesales, and internet retailing. Each format is briefly characterized, such as department stores offering a wide product range across multiple floors and specialist stores focusing on a narrow customer segment.
Importance of retailing
The document discusses retailers and how they contribute value through both products and services. Retailers are not just stores like Walmart and Target, but also businesses providing consumer services like Redbox and hotels. Retailers work in the supply chain between manufacturers, wholesalers, and consumers. They engage in activities like vertical integration by operating warehouses and backward integration by taking on some wholesaling and manufacturing roles. Apple is used as an example of backward integration through manufacturing oversight and forward integration by operating their own retail stores. The importance of retailers is discussed as making consumers' lives easier by providing a variety of products and services in one location.
Introduction to retailing
Retailing from three different perspectives, Characteristics, Activities performed by Retailers, Organized Retail Trade, Advantages of organized retail, Types of Retailing, Store & Non-Store Retailing, Internet Retailing, Catalog Retailing (Mail-order retailing), Direct Selling (door-to-door retailing), Tele Selling, TV Home Shopping, Vending Machines (Automatic Retailing), Retail Formats, On the basis of Merchandise Offered or Store Strategy Mix, Super Market, Hyper Market, Shopping Mall, Form of Ownership, Independent, Retal, Franchising, Leased Department, Co-Operative Outlet
Retail mgmt
This document provides an overview of Part 1 of the textbook "Retail Management: A Strategic Approach". Part 1 explores the field of retailing, relationships in retailing, and strategic planning for retail businesses. Chapter 1 defines retailing and discusses its characteristics and impact. It introduces strategic planning and examines its application. Chapter 2 examines relationships with customers and other retailers and how technology impacts these relationships. Chapter 3 focuses on the strategic planning process and its importance for retailers.
Introduction to world of retailing
This document provides an introduction to the world of retailing. It defines retailing as business activities that add value to products and services sold to consumers. Retailers are part of the distribution channel between manufacturers and consumers. Retailers add value by providing assortment, breaking bulk, holding inventory, and offering services. Retailing is socially and economically significant due to retail sales, employment opportunities, and role as a global industry. The nature of retailing is changing from traditional mom and pop stores to today's technology-driven retailers.
Conventional retailing
Conventional retailing refers to traditional small retail formats like local kirana shops. These shops are family-run with low investment and lack standardization. They make up 98% of India's retail sector. They remain popular due to proximity, credit options, and efficient management systems. However, organized retail is growing at 35% annually and poses a threat with modern practices and formats. E-commerce is also transforming retail by offering convenience and new ways for customers and retailers to interact.
What does retailer do
This document provides an introduction to retail, including definitions of retail, the functions of retailers, and the evolution of retail in India. It defines retail as the sale of goods and services to the ultimate consumer. Retailers serve to provide goods to consumers through creating time, place, and ownership utilities. Major types of retailers discussed include general merchandise retailers like supermarkets and department stores, specialty stores, and shopping malls. The document traces the evolution of retail in India from traditional haats and mandis to the establishment of large public distribution systems and cooperative retail networks post-independence.
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Rural retailing
The document discusses rural India, noting that 70% of India's population lives in 6.27 million villages. It outlines some key initiatives to increase access to services in rural areas like banking, telephones, and insurance. Some examples of rural retail formats and companies operating in rural India are provided, such as e-Choupal by ITC and Project Shakti by HUL. The document also lists challenges to conducting business in rural India, including lack of literacy and awareness, low incomes, poor infrastructure for roads and telecommunications, unreliable electricity and water, and local competition.
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Types Of Retailing
The document discusses different types of retail stores and how shopping locations have changed over time. It describes convenience stores for everyday items, CBD stores for higher-end goods, street markets, out-of-town superstores, retail parks grouping stores together, and metro stores attached to gas stations. It then asks questions about Tesco's history, starting in London in 1919 and growing into an international chain operating in several countries.
19 category management
This document provides an overview of category management in retailing. It defines category management as a systematic process based on consumer data analysis that replaces brand bias with a more objective view based on customer desires. The key components of category management include category definition, defining the category role, category assessment, setting category performance measures, developing category strategies and tactics, implementing a category plan, and reviewing categories. It also discusses the role of a category captain and some potential drawbacks of category management.
21-and-over classes let students drink and gamble - KentWired
Kent State University offers three courses that have a prerequisite of being 21 years old or older: Wines of Northeast Ohio, Wine and Food Pairing, and Casino Management and Gaming Operations. Wines of Northeast Ohio and Wine and Food Pairing involve wine tasting field trips to local wineries. Casino Management and Gaming Operations is a four-day trip to Las Vegas that provides behind-the-scenes access to casino operations. These experiential learning courses give students practical skills and advantages in competitive job markets.
Mumbai.ppt
The Difference Between Mumbai & Bombay.. Going back to your child hood days.. Remember how it was...before... it became polluted....
Retail Formats and Theories
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Outdoor Advertising Options in Mumbai - OOH City Guide for Mumbai
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Category management-mastery the-key-to-growth-category-management-association...
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21-and-over classes let students drink and gamble - KentWired
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Ird interm report vishnu vardhan (dm 06-071)
The document compares the marketing strategies of Big Bazaar and Vishal Megamart, two large retail chains in India. It finds that Big Bazaar's innovations like special offers and stabilizing store operations before expanding helped it succeed, while Vishal expanded too quickly without proper capitalization and supply chain management, leading to its downfall. The SWOT analyses show Big Bazaar's strengths were its brand, infrastructure, and product variety, while Vishal's were its value retail segment understanding and distribution network, but it faced threats from category killers and store performance issues.
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Reliance Fresh uses an integrated promotional strategy including advertising, sales promotions, events, public relations, and direct marketing. Their key communication tools are newspaper advertisements, in-store signage and audio promotions. They aim to effectively communicate their offers to customers and drive sales. Customer feedback is collected but not fully utilized. While their communication mix is effective, Reliance Fresh could benefit from a more coordinated IMC approach to make promotions more efficient.
saurabh4
- The retail industry in India is the largest industry and accounts for over 10% of India's GDP, however it has been mostly unorganized.
- The Indian retail market is poised to reach $1.3 trillion by 2020, providing tremendous growth opportunities for retail and FMCG players.
- With foreign multinationals entering India, there will be an explosion of jobs in the retail sector.
Job opportunities in retail industry in India
Retail involves the sale of goods and services directly to consumers. Retailers purchase products in bulk from manufacturers and then sell smaller quantities to consumers for a profit. Retail can be done through fixed locations like stores or markets, door-to-door, or delivery. Retail in India is categorized as organized and unorganized, with over 90% being traditional small stores. Organized retail accounts for 8% of the market and generates jobs, while unorganized accounts for 92% of the market. A career in retail management offers opportunities in areas like sales, operations, merchandising, and more. Skills like communication, problem-solving, and an analytical mind are important for success.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
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The document discusses the retail sector in India, including the global retail scenario compared to India, key drivers and bottlenecks of the Indian retail sector, emerging trends such as e-commerce, and concepts in retail such as merchandising and visual merchandising. It also covers retail operations, marketing, equipment and procedures used at the point of sale.
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Retailing involves the sale of goods and services directly to consumers for their personal use. It is the final stage in the distribution process where manufacturers sell products in bulk to retailers, who then break bulk and sell smaller quantities to consumers. Retail management involves all the processes that help customers shop easily and fulfill their purchase needs from retail stores. It aims to make shopping a pleasurable experience. Key aspects of retail management include understanding customer needs, providing desired products and services, maintaining appropriate inventory levels, and providing information to suppliers.
1. retail management (not) not focused on stock
Retailing involves the sale of goods and services directly to consumers for their personal use. It is the final stage in the distribution process where manufacturers sell products in bulk to retailers, who then break bulk and sell smaller quantities to consumers. Retail management involves all the processes that help customers shop easily and fulfill their purchase needs from retail stores. It aims to make shopping a pleasurable experience. Key aspects of retail management include understanding customer needs, providing desired products and services, maintaining appropriate inventory levels, and providing information to suppliers.
Functions of Retailer
The document discusses retailing and the functions of retailers. It provides definitions of retailing as involving the sale of goods to consumers through distribution channels to earn a profit. The key functions of retailers mentioned are:
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2) Warehousing and storing goods in stores until they are sold to consumers.
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This document provides an overview of the retail industry in India. It discusses the conceptual framework of retailing including definitions, the development of retail trade and chains, and the supply chain. It then discusses the Indian retail industry including key statistics on its size and growth, the share of organized versus unorganized retail, and common retail formats seen in India like supermarkets, department stores, and hypermarkets. It also provides a brief introduction to the city of Kota, Rajasthan, which is known for its coaching institutes that help students prepare for engineering and medical entrance exams.
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This document provides an introduction and background to a study on the effectiveness of promotional activities and customer perception of a store in Kukatpally, Hyderabad, India. The objectives are to determine the effectiveness of promotional activities at the store and understand customer awareness of a change from Fashion at Big Bazaar (FBB) to a Hypermarket format. The scope is customers within the Big Bazaar outlet and surrounding area in Kukatpally. The document also provides context on the retail industry in India and its structure.
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This document provides a project report on the retail industry and strategies developed by major players. It includes sections on objectives, executive summary, organization overview, research methodology, data analysis, conclusions, suggestions, and limitations. It discusses the evolution of the Indian retail industry, key challenges such as location, merchandise, pricing, and target audiences. It also covers different types of Indian retail like malls, specialty stores, discount stores, and factors driving growth in the organized retail sector in India.
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Consumers benefit from retailing because merchants engage in marketing activities that allow them to explore a diverse selection of products and services. Retailing also plays a role in the formation of a sense of place, time, and ownership. The service given by a merchant also helps to improve the image of a product. Retailing has a large economic impact. It necessitates a large annual revenue and personnel. Hence. retail business in India holds profound importance.
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This document provides an overview of consumer behavior in the Indian retail sector. It begins with an introduction to the topic and definitions of key terms. It then reviews literature on the history and current state of retailing in India, distinguishing between unorganized and organized retail formats. The document outlines the objectives, scope and methodology of the project report, which examines factors that influence shopper behavior in India. It also provides retail summaries and profiles of popular retail stores and formats in India.
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Secrets of a Successful Sale: Optimizing Your Checkout Process
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
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• Gain invaluable insights into consumer behavior across online and offline channels through data
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Secrets of a Successful Sale: Optimizing Your Checkout Process
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Retailing
- 2. Importance of Retailing Create Value Employment Generator: 8% of total employment. Contribution to economy:22% contribution in GDP. Growth Opportunities: The retail business in India is estimated to grow at 13% from $322 billion to $590 billion 2011-12 and further US $1 trillion by 2016-17 .
- 3. Retailing: Definition The word retail has its origin in French word retaillier and means “to cut a piece’’ or “to break bulk’. A set of activities that add value to the product and services sold to consumers for their personal and family use. Philip Kotler:“Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use.” The final step in the distribution of merchandise for consumption by the end consumers.
- 4. Retailing Terms Retailer: One who sells goods or commodities directly to consumers. These items are generally sold in small quantities, at a marked up price from the manufacturer or wholesaler. Inventory: Inventory is the merchandise a retail store has on-hand. The term also refers to the act of counting, itemizing and recording in- stock merchandise or supplies. Private Label: Products which are generally manufactured or provided by one company under another company's brand
- 5. Retailing Terms Kiosk: The term kiosk, as related to retailing, refers to a small stand-alone structure used as a point of purchase. This can be either a computer or display screen used to disseminate information to customers or may be a free-standing, full-service retail location. Stock Keeping Unit :The Stock Keeping Unit (SKU) is a number assigned to a product by a retail store to identify the price, product options and manufacturer. Brand: A brand is a name, symbol or other identifying mark for a seller's goods or services. It is distinct from other sellers.
- 6. Functions and services of retailing Buying & Warehousing Assembling and selling Promotion & Advertising Support & Guidance to customers Creating and managing channel of communication between manufacturer and end user. Financing Bears Risk
- 7. Factors driving growth of Retail Sector Increasing disposable income Increase in dual income nuclear families Changing lifestyle & consumer behavior Store design Experimentation with Formats
- 8. Challenges of Retail in India Lack of Skilled Manpower Big disconnect between quality of personnel and desired customer experience Lack of industry status Policy barriers Real estate Competition with Unorganized Retail. Inefficient supply chain Presence of multiple middle-man
- 9. Organized Vs Unorganized Retail in India
- 10. Impact of Organised Retail Consumers Unorganized Sector Employment Manufacturers Global Players Rural Population Technology Contribution in economy