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marketing mgmt Topic 7

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Babasab Patil
Babasab Patil

This document provides an overview and introduction to marketing concepts. It discusses key topics such as defining marketing and examining the core concepts of customer value and satisfaction. It also compares the five marketing management philosophies and analyzes some of the major challenges facing marketers heading into the next century, including changes in technology, globalization, and a need for greater social responsibility.

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MKT 501: INTRODUCTION TO MARKETING Topic 1: Introduction – Creating Customer Value and Satisfaction
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing - Definitions ,[object Object],[object Object],[object Object]
Marketing – Definitions –cont’d ,[object Object]
Core Marketing Concepts Needs, Wants and Demands Markets Exchange,Transactions and Relationships Products and Services Value, Satisfaction and Quality Core Marketing Concepts
Needs, Wants and Demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants and Demands-cont’d ,[object Object],[object Object]
Needs, Wants and Demands-cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants and Demands-cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products and Services ,[object Object],[object Object],[object Object]
Value, Satisfaction and Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value, Satisfaction and Quality-cont’d ,[object Object],[object Object],[object Object]
Value, Satisfaction and Quality-cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXCHANGE, TRANSACTIONS AND RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object]
EXCHANGE, TRANSACTIONS AND RELATIONSHIPS – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXCHANGE, TRANSACTIONS AND RELATIONSHIPS – cont’d ,[object Object],[object Object],[object Object]
Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object]
Main Actors and Forces in a Modern Marketing System ,[object Object],Suppliers Company (Marketer) Competitors Marketing Intermediaries End -user Market
Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management –cont’d ,[object Object],[object Object],[object Object]
Marketing Management Philosophies ,[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],Societal Marketing Concept Society (Human Welfare) Company (Profits) Consumers (Want Satisfaction)
Marketing Challenges into the Next Century _Overview ,[object Object],[object Object]
Marketing Challenges into the Next Century ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE END ,[object Object]

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marketing mgmt Topic 7

  • 1. MKT 501: INTRODUCTION TO MARKETING Topic 1: Introduction – Creating Customer Value and Satisfaction
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  • 7. Core Marketing Concepts Needs, Wants and Demands Markets Exchange,Transactions and Relationships Products and Services Value, Satisfaction and Quality Core Marketing Concepts
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