The scope of marketing
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The scope of marketing
- 1. The Scope of Marketing
- 2. What Is Marketing? Marketing is about identifying and meeting human and social needs
- 3. Two Definitions of Marketing Social definition: Deliver a higher standard of living Managerial definition: The art of selling products
- 4. We need to design the right product by doing careful marketing homework Canon ELPH digital camera Toyota Prius hybrid automobile These manufacturers were swamped with orders
- 5. What Is Marketed? Goods Services Events Experiences Persons Places Properties Information
- 6. Most Importantly Ideas are being Marketed
- 7. The Rolling Stones have done a masterful job of marketing their rebellious form of rock and roll to audiences of all ages.
- 8. Who Markets? MARKETERS AND PROSPECTS Marketer: who seeks a response Prospect: attention from another party
- 9. Eight demand states are possible: Negative demand Non-existent demand Latent demand Declining demand Irregular demand Full demand Overfull demand Unwholesome demand
- 10. Structure of Flows in a Modern Exchange Economy
- 11. A Simple Marketing System
- 12. KEY CUSTOMER MARKETS Consumer Markets Business Markets Global Markets Non-profit and Governmental Markets
- 13. MARKETPLACES, MARKETSPACES, AND METAMARKETS marketplace is physical marketspace is digital metamarket is cluster of complementary products and services