This document provides an analysis of the Indian retail industry and Max, a value fashion retail chain. It discusses the size and growth of the Indian retail market. Max targets middle and upper middle income customers with fashionable products priced from Rs. 199-799. Research was conducted through questionnaires and store observations. It analyzes Max's competitors and consumer preferences. Customers are satisfied but want more sizes, colors and varieties. The document provides a SWOT analysis and recommendations to introduce more brands, improve quality, and expand product categories and sizes.
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
One of the most reputed name in the beauty and styling industry, Naturals salon has established its name in South India. We have grown in terms of numbers and our team is constantly churning out new styles to keep pace with the changing trends. Naturals Unisex salon is fast growing to meet the beauty demands of people from various walks of life. We are well known for our path-breaking styles, professionalism and pleasant services.
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
Retailing in India is still evolving and the sector is witnessing a series of experiments across the country with new formats being tested out. Ex. Quasi-mall, sub-urban discount stores, Cash and carry etc
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. INDIAN RETAIL INDUSTRY
RETAIL- derived from a French word
‘retaillier’ which means “to break bulk”
It includes all the activities involved in selling
goods and services to the final consumer.
A retail store is a business enterprise whose
sale volume comes primarily from retailing.
4. SIZE OF RETAIL IN INDIA
Market size of Indian retail industry is about
US $312 billion
Organized retail sector is expected to grow to
US $ 70 billion by 2010
10 % of the country's GDP and around 8 % of
the employment.
Apparel will have a 12-15% growth rate every
year.
8. APPAREL MARKET
Apparel retail is the largest segment of retail
sector.
It accounts for almost 39% of organized retail
sector
Men’s and women’s apparel market have
grown to 12% & 13% respectively over the
pervious years in value terms.
11. Landmark, Lifestyle and Max
Lifestyle International (P) Ltd. opened its first Lifestyle
store in India in 1999 and in a little over a decade has
come to be recognized amongst leading retail
companies in the country.
It is a part of the prestigious USD 3.2 billion Landmark
Group (Dubai).
Each Lifestyle store brings together five concepts
under one roof – Apparel, Footwear, Children Wear &
Toys, Household & Furniture and Health & Beauty.
13. About Max…..
Launched in UAE in May 2004, Max is today the largest
value fashion retail chain in the Middle East.
Currently have 30 store across India and plans to take it
to 60 stores by 2011-12
Catering to the mid market segment, the merchandise is
priced in the range of Rs 199-799.
A good shopping experience with fashionable products at
great value is an assurance that translates into making
customers "Look good, Feel good" with Max.
14. Promises of Max….
Manufacturer’s warranties on all products
Secure payment
Simple 15-days return policy
Prompt customer support
17. MARKETING STRATEGY
SEGMENTATION:
Segmentation involves finding out what kinds of
consumers with different needs exist IN terms of
income, gender, education, location (rural vs. urban,
East vs. West), ethnicity, and family size.
18. TARGETING:
Max targets middle and upper middle class
customers.
The large and growing young working
population is a preferred customer segment.
19. POSITIONING:
Positioning involves implementing our
targeting. For example, Max has chosen to
position itself as a “products of good quality at
affordable price” retailer.
30. Max and Competitors
Store
name
Pantaloons Westside Max Globus Shoppers
stop
Format
Type
Multibrand Exclusive
Tata(Trent group
Multibrand
Landmark group
Multibrand
(R Raheja)
Multibrand
(K Raheja)
Positioning Family store Style &
affordability
Family
shopping
destination &
value pricing
store
iconic youth
fashion brand
family store
delivering a
complete
shopping
experience
31. Store name Pantaloons Westside Max Globus Shoppers
stop
Categories Apparel
&accessories for
men, women &
children
fashionable
apparels,footwear
& accessories ,
bags, shoes,
home décor items
Foot wear,
accessories,
home furnishing
Stylized clothes,
&accessories for
men, women &
children,footwear
Foot wear,
accessories,
home furnishing
Average
footfalls
1000on weekday
& 1500 to 2000
on weekends,
holidays
25-45 per hour 450 per day &
Weekend 1200
25-45 per hour 450 per day &
Weekend 1200
Material
used
chiffon, cotton,
polyester, lycra,
gorget
chiffon, cotton,
polyester, lycra,
gorget
cotton, polyester,
lycra
chiffon, cotton,
polyester,
lycra,gorget
chiffon, cotton,
polyester, lycra,
gorget, silk
32. Store name Pantaloons Westside Max Globus Shoppers
stop
Shop In
Shop
Ajile, akkriti,
annablle,honey,R
GI,trishaa, Lee
Cooper,spykar,blu
e,indigonational,j
ohn miller,
UMM,rang
manch,
Nuno,
lee,wrangler
killer, levis,
ascot, black
berry, richmond
, Enamor, Gia,
Fiorelli
nu blue, Peter
England
Louis Philippe,
Pepe, Arrow,
BIBA, Gini
&Jony, Carbon,
Corelle, Magppie,
Nike, Reebok,
LEGO, Mattel,
little Kangaroo,
Zap, Kashish,
Austin Reed, ellize
doatein, Wills
Lifestyle,
Remanika, Park
Avenue,
Raymond, AND,
Sepia, benetton,
Playboy, Mustang,
Push &Shaw,
Numero Uno,
Levis, Mufti, Lee
Killer, Spykar,
Vibe,
34. Sales promotion
Store
name
Pantaloon Westside Max Globus Shoppers
stop
1.End of
season
Yes Yes Yes Yes Yes
2.Festive
Promotions
(Diwali,
Christmas
etc)
Yes Yes Yes Yes Yes
Loyalty
card
Programme
Yes Yes Yes Yes Yes
Special
Promotion
(event)
Yes (Exchange
offer)
Yes Yes (lucky
draw)
Yes Yes
35. Store name Pantaloon Westside Max Globus Shoppers
stop
Media used Hoardings,print,e
lectronic (SMS,
E-mail),POP
Print, electronic,
hoardings, In
store
Pamphlets,
hoardings
Print, electronic,
hoardings, In
store
Print, electronic,
hoardings, In
store
Promotion
type
Price off, free
gifts, exchange
offer
Gift vouchers,
discount,
contest,combo,
coupons
Lucky draw, free
coupons,
discounts
gift vouchers,
combo, coupons
Lucky draw, free
coupons,
discounts
42. Product
Name
(Ladies
Western
wear)
Pantaloons Westside Max Globus Shoppers
stop
Night wear ---- 650 299 ---- 849
Sports wear --- 200 to 500 299 ---- 499
Accessories Tribal Zone Tribal Zone Own brand
and Tribal Zone
Own brand Tribal Zone
Business
Suits
---- 1499 (Business
tunic)
---- ---- -----
49. Frequency of Visit of Customers
Conclusion
Footfall is average.
Suggestion
Need to promote
more to increase the
red area and
ultimately the blue.
weekly
12%
monthly
45%
Occasio
nally
43%
51. Customer’s Favourite Section
Suggestion
Kids section can
improve by keeping
kids accessories (belts,
hats, purse, soft toys),
new born baby set and
latest patterns.
Ethnic section can
provide more options in
color and in patterns.
men's
wear
36%
ladies
wear
36%
kids
wear
11%
ethnic
wear
17%
52. Purchase Driving Force
Conclusion
Price and quality
influence middle aged
and older customers
while visual appeal
plays major role in
attracting youths.
Suggestion
Quality as well as
visual merchandising
should be taken care
of.
price
35%
quality
35%
visual
appeal
30%
53. Availability Of Merchandise
Suggestion
We can see a
noticeable red area in
the chart because of
lack of varieties
mainly in ladies
western and ethnic.
Yes
63%
No
37%
54. Staff Attitude
Suggestion
Provide motivational
programs (best
employee of the
month, incentives,
internal promotion
and flexible target)
and training for
assisting customers.
very good
19%
good
64%
average
15%
bad
2%
55. More Brands Needed
Suggestion
Bringing more
brands will surely
increase the
conversion rate and
hence enhance the
overall performance
of the store.
Yes
76%
No
24%
56. Shopping Experience
Suggestion
Customer perceive
value for their money
but ethnic section
needs to lower down
its prices for
contemporary stock.
value for
money
76%
price
low- bad
quality
3%
price high-
good quality
17%
price high-
bad quality
4%
58. Recommendation
Introduce more brands
Quality should be
improved.
Can experiment with
other areas such as
cosmetics and toys.
Introduce more colors.
Introduce in-house
brand for larger sizes
than available.